An electronic gaming system offering premium entertainment services for enhancedplayer retention

An electronic gaming system is disclosed that allows a player of an electronic gaming device (300) to access premium entertainment services, such as premium web sites (125), pay-per-view services (115), and shared-revenue telephone services (120), for enhanced player retention. When play is initiated, a predefined establishment-specific criteria is evaluated to determine whether the player should be offered access to premium content entertainment services. A player entilted to access such services is preferably presented with a list of available premium entertainment services. A connection is then established between the electronic gaming device and the provider of the selected premium entertainment service. The player's level of play is preferably monitored to ensure that the establishment-specific criteria for maintaining access to such services is being met. If the establishment-specific criteria for maintaining access is not being met, a disconnection warning is preferably transmitted to the player with information on how the connection can be maintained by the player. An entry of each connection session is preferably made in a connection record database.