System for managing a wireless lottery

WO 2007/008714

PCT/US2006/026600

SYSTEM FOR MANAGING A WIRELESS LOTTERY

TECHNICAL FIELD

The present invention relates generally to the field of wireless systems and, more particularly, to a system for managing a wireless lottery.

BACKGROUND

Lotteries are generally known. In a lottery, a number of participants purchase tickets, each of which represents a chance to win a prize. In some cases, a portion of the revenue from ticket sales provides the winning prize. Many states have lotteries and the lotteries are typically run by the state. Most states have several different games, including instant-win scratch-off games, daily games and games where the participant must pick at least three or four correct numbers to win a prize. Often a lottery system will have a game with the largest possible payout, or prize. This game usually involves picking the correct six numbers from a set of numbers (e.g., from 1 to 50).

The odds of winning a prize may be calculated. The odds of picking a single correct number depend on how many possible numbers are available and how many have been used. For instance, assuming none of the six numbers has been picked and assuming there are 50 possible numbers to choose from, and assuming there will be six numbers selected overall, there are six chances to pick a given number correctly. The odds of picking one number correctly are, therefore, 50/6, or 8.33:1. Using a similar calculation, one can determine the odds of picking another number correctly after one number has already been drawn. There are 49 possible numbers left, and five more numbers will be drawn. So the odds of picking a number correctly after one has been drawn are 49/5, or 9.8:1. The odds may be calculated for picking the remaining numbers. The odds of picking all six numbers are then calculated by multiplying all of the odds for the individual numbers. The odds are: 50/6 x 49/5 x 48/4 x 47/3 x 46/2 x 45/1 = 15,890,700:1.

WO 2007/008714

PCT/US2006/026600

Winnings (prizes) may be determined and paid out according to various methods. For example, a state lottery might have a $10 million jackpot. The actual ticket revenues will be much higher than the jackpot. There are typically additional prizes that must be paid. Also, most states use a large portion of the lottery revenues to pay for various services and equipment. Lottery revenue may be used to pay for education, roads, disaster relief, human services programs, etc. Once it has been determined how much of the revenue will be left for the prize, the prize itself may be paid out in different ways, such as in an annual payment for some period of years, or in a lump sum.

Typically, lottery tickets are sold through retailers that are authorized by the states. The retailers are usually stores, such as convenience stores. A retailer is commonly paid a sales commission based on certain parameters. The parameters may include percentages, amounts sold, number of tickets sold, commission caps, and bonuses. Tn New York, for example, retailers are paid commissions of 6% of the sales of lottery tickets. Typically, a commission is paid as a percentage of the sale and is paid to the retailer making the sale.

SUMMARY

Certain embodiments of the present invention are generally directed to a system for managing a wireless lottery. Tickets may be purchased using a wireless communication device. A problem arises in allowing consumers to purchase tickets using a wireless device in that there is not presently a satisfactory way to determine how sales commissions will be paid. For example, if a customer uses a mobile phone to make a purchase, then the customer has not purchased the ticket directly from a retailer. Therefore, without an acceptable solution, as presented by the various embodiments described herein, a retailer that might have otherwise sold a ticket to the customer might lose the sales commission for that ticket.

In one embodiment a contest system is provided. The system includes a contest platform operable to receive purchase information corresponding to the purchase of one or more contest entries. The purchase may be made using an electronic communication device. The system also includes a location determination module operable to determine a location of the electronic communication device. The contest platform is also operable to determine one or more sales commissions associated with the purchase based at least

WO 2007/008714

PCT/US2006/026600 partially on the location of the electronic communication device. The purchase may be, for example, the purchase of a lottery ticket.

In another embodiment, an electronic communication device is provided that may be used to make a purchase (e.g., of a lottery ticket). The device includes a receiver, a transmitter, and a data input device. The data input device receives input from a user. The input corresponds to the purchase of a contest entry. The transmitter is operable to transmit the input to a contest platform, and is further operable to transmit a signal useable by the platform to determine the location of the electronic communication device. The platform may further determine a sales commission for the purchase based at least partially on the location.

In another embodiment a purchasing system is provided. The purchasing system includes a purchase management platform operable to receive purchase information corresponding to the purchase of one or more items. The purchase may be made using an electronic communication device. The purchasing system may include a location determination module operable to determine a location of the electronic communication device. The purchase management platform may also be operable to determine one or more credits associated with the purchase based at least partially on the location of the electronic communication device.

In another embodiment, a method is provided for determining credit for a sale made using an electronic communication device. One step involves determining a location of the electronic communication device. Another step involves determining the credit based at least partially on the location.

Various embodiments of the present invention may benefit from numerous advantages. It should be noted that one or more embodiments may benefit from some, none, or all of the advantages discussed below.

One advantage is that contest entries, such as lottery tickets, may be purchased wirelessly and that associated retailer commissions may be fairly determined and distributed. Another advantage is an increase in purchases due at least partially to the convenience of being able to make purchases using the electronic communication device. Another advantage is that data associated with purchases, such as location data, may be determined, captured, stored, and processed to create additional related data and/or to enable the execution of on or more events related to the purchase information. Another

WO 2007/008714

PCT/US2006/026600 advantage is that retailers can send messages to users that make purchases using the electronic device and these messages may be based at least partially on the user location and may also be associated with the type of item (e.g., lottery ticket) being purchased.

Other advantages will be readily apparent to one having ordinary skill in the art from the following figures, descriptions, and claims.

BRIEF DESCRIPTION OF THE DRAWINGS

For a more complete understanding of the present invention and for further features and advantages, reference is now made to the following description, taken in conjunction with the accompanying drawings, in which:

FIGURE 1 illustrates a wireless lottery system according to an embodiment of the present invention;

FIGURE 2 illustrates a wireless lottery sales commission distribution plan according to an embodiment of the present invention; and

FIGURE 3 illustrates a wireless lottery method according to an embodiment of the present invention. ,

DETAILED DESCRIPTION ,

Various embodiments are generally directed to systems and techniques to provide lottery services. In certain cases, the services are performed wirelessly. Accordingly, a system may be configured to offer and manage wireless lottery activities. According to one feature, the system is configured to determine which lottery retailer should be credited for a wireless sale of a lottery ticket. For example, a user may view the wireless lottery option as a seamless transaction with no apparent distinction as to lottery ticket retailers. However, based on one or more parameters, the system determines one or more retailers that should be credited, or share in the credit, for a particular sale of a lottery ticket. This may be accomplished, for instance, by determining the location of the wireless purchaser when the purchase is made. A system may then determine the appropriate lottery retailer to be credited based on the purchaser location. For example, the system may be configured to credit the retailer closest to the purchaser at the time of the transaction. Optionally, the system may be configured to credit all retailers within a particular range of

WO 2007/008714

PCT/US2006/026600 the purchaser. Alternatively, the purchaser may establish a “home” retailer as the credited retailer. The home retailer is then credited regardless of where the purchaser is located.

Alternatively, the system may be configured to enable the purchaser to purchase a ticket only when certain criteria are met. For example, a purchase may be made with the user is within a certain distance from an advertisement (e.g., a billboard) and when the user enters an appropriate code on the device. In such a case, the retailer(s) associated with the advertisement and/or the code may be credited with the sale of the lottery ticket. In another example, the system may be configured to determine when a purchaser enters a particular property (e.g., the parking lot of a particular convenience store). The system may permit the purchaser to purchase a ticket remotely (e.g., from the car) once the purchaser is located within certain boundaries or within a certain range of some predetermined point.

According to certain related aspects, merchants that sell the wireless lottery tickets, or are credited with the sale, may, within a certain range, send messages (e.g., advertisements) back to the user who is purchasing a ticket. For example, if a user purchases a ticket, the four agents within 1/4 mile of the purchaser may be allowed to send a message to the user, which is viewable on the user’s device. One of the merchants might send a message, for example, that indicates the merchant will give the user a free coffee if the user comes in for a visit. The message may also include directions to the merchant’s store. The wireless lottery services may be provided as an add-on, or ancillary service, in conjunction with a basic telecommunications service.

As shown in FIGURE 1, for example, lottery system 10 includes one or more communication devices 12, each having a display 14 to allow a user to interact with system 10 as described herein. Communication devices 12 communicate with other elements of system 10 over a communications network 18. Also included in system 10 are one or more retailers 30, which may be (for example) stores that sell goods and/or services. Retailers 30 may be credited with sales made through devices 12 according to the various parameters and methods described herein. System 10 also includes a lottery management platform 20. Platform 20 includes at least one processor 21, at least one memory 22, and at least one network interface 23. Platform 20 also includes a location determination module 24 for determining the location of the one or more communication

WO 2007/008714

PCT/US2006/026600 devices 12, and a commission determination module 26 for determining commissions (or other credit) for sales made using the devices 12.

Communication devices 12 may include any devices that are capable of receiving and transmitting information, such as voice and/or data information, electronically. Communication devices 12, may have a display 14 for displaying, for example, a graphic user interface (GUI) to allow a user to perform various actions permitted by the system 10. These various actions may be related to any of the various aspects of purchasing lottery tickets and communicating information between a device 12 and any of the other components of system 10.

It should be understood that although certain embodiments are described in terms of the sales of lottery tickets, various embodiments have applicability to sale of any entry including, without limitation, contest entries, state lotteries, scratch-off lotteries, instant lotteries. Also applicable are the sales of entertainment tickets such as concert tickets and sporting event tickets. Also applicable are sales of any other product or service for which a commission may be paid. This includes sales of goods and property, sales of travel related services, sales of securities and other investment vehicles, etc.

Communication devices 12 may be wireless communication devices, but the present invention is not so limited. Devices 12 may include, without limitation, mobile phones, personal data assistants (PDAs), computers, mini-computers, etc. Communication devices 12 may transmit and receive information to and from communications network 18. Information is also transmitted between network 18 and platform 20. Information may also be transmitted between any of these components and one or more retailers 30.

Information transmitted across network 18 may include any information, in any format, which is necessary or desirable in the operation of the wireless lottery system. The information may be transmitted in whole, or in combination, in any format including digital or analog, text or voice, and according to any known or future transport technologies, which may include, for example, wireline or wireless technologies. Wireless technologies may include, for example, licensed or license-exempt technologies. Some specific technologies which may be used include, without limitation, Code Division Multiple Access (CDMA), Global System for Mobile Communication (GSM), General Packet Radio Service (GPRS), WiFi (802.1 lx), WiMax (802.16x), Public Switched Telephone Network (PSTN), Digital Subscriber Line (DSL), Integrated Services Digital

WO 2007/008714

PCT/US2006/026600

Network (ISDN), or cable modem technologies. These are examples only and one of ordinary skill will understand that other types of communication techniques are within the scope of the present invention. Further, it will be understood that additional components may be used in the communication of information between users, retailers, and the wireless lottery platform. Such additional components may include, without limitation^ lines, trunks, antennas, switches, cables, transmitters, receivers, computers, routers, servers, fiber optical transmission equipment, repeaters, amplifiers, etc.

According to one embodiment, the communications network comprises a cellular network. The cellular network comprises a plurality of base stations, each of which has a corresponding coverage area. Base station technology is generally known and the base stations may be of any type found in a typical cellular network. The base stations may have coverage areas that overlap. Further, the coverage areas may be sectorized or nonsectorized. The network also includes mobile stations, which function as the communication devices 12 used by users to access the lottery platform and participate in the lottery activities. Users are connected to the network of base stations via transmission and reception of radio signals. The communications network also includes at least one voice/data switch, which may be connected to the wireless portion of the network via a dedicated, secure landline. The lottery platform 20 may likewise be connected to the voice/data switch via a dedicated, secure landline. The voice/data switch may be connected to the wireless network of base stations via a mobile switching center (MSC), for example, and the landline may be provided between the voice/data switch and the MSC.

Users access the lottery platform and or system by way of mobile stations which are in communication with, and thus part of, the communications network. The mobile station may be any electronic communication device that is operable in connection with the network as described. For example, in this particular embodiment, the mobile station may comprise a cellular telephone.

In the case of a cellular network for example, the lottery system may be enabled through the use of a private label carrier network. Each base station is programmed by the cellular earner to send and receive private secure voice and/or data transmissions to and from mobile station handsets. The handsets are preferably pre-programmed with both gaming software and the earner's authentication software. The base stations communicate

WO 2007/008714

PCT/US2006/026600 via Private T-l lines to a switch. Encryption can be installed on the telephones if required by a regulating authority.

The cellular network may be a private, closed system. Mobile stations communicate with base stations and base stations are connected to a centralized switch. At the switch, voice calls are transported either locally or via long distance. Specific service provider lottery traffic is transported from the central switch to a lottery server at a host location.

As users begin a lottery activity, the handset will only talk to certain base stations with cells or sectors that have been engineered to be wholly within the jurisdiction permitting and/or controlling the applicable lottery. For example, if a base station is close enough to pick up or send a signal across state lines, it might not be able to communicate with the device. When a customer uses the device for lottery activities, the system may prohibit, if desired, the making or receiving voice calls. Moreover, voice can be eliminated entirely if required. Further, the devices might not be allowed to connect to the Internet. This ensures a high level of certainty that purchase of lottery tickets originates and terminates within the boundaries of an applicable lottery jurisdiction and the private wireless system cannot be circumvented or bypassed. In certain embodiments some data and/or voice traffic may be communicated at least partially over the Internet. Alternatively, in some embodiments, certain non-lottery information may be transported over a path which includes the Internet, while other information relating to the lottery activities of the system is transported on a path that does not include the Internet. In still other embodiments, even lottery information may be transported either wholly or partially over the Internet. This might be the case, for example, in jurisdictions which allow the purchase of lottery tickets over the Internet.

hi another embodiment, for example, the communications network comprises a private wireless network. The private wireless network may include, for example, an 802.1 lx (WiFi) network technology. Various WiFi networks may comprise the communication network. The networks may use other communications protocols to provide a private wireless network including, but not limited to, 802.16x (WiMax) technology. Also, system 10 may comprise a combination of networks. For example, system 10 may comprise a combination of private wireless networks, a cellular network

WO 2007/008714

PCT/US2006/026600 comprising a multi-channel access unit or sectorized base station, and a satellite network comprising one or more satellites

With respect to the private wireless network, because certain technology covers smaller areas, (e.g., in the range of 100-300 feet) and provides very high-speed throughput, the private wireless network is particularly well-suited for any jurisdictional needs of location and identity verification. It should be understood that the configuration and description of the overall lottery system 10 is intended only as an example and may be modified within the scope of the present invention.

In one embodiment, the system architecture for the lottery system includes:

(1) a wireless LAN (Local Access Network) component, which consists of mostly 802.1 lx (WiFi) and/or 802.16x WiMax technologies; robust security and authentication software; gaming software; mobile carrier approved handsets with Windows® or Symbian® operating systems integrated within;

(a) CDMA-technology that is secure for over-the-air data protection;

(b) at least two layers of user authentication, (that provided by the mobile carrier and that provided by the lottery platform provider);

(c) compulsory tunneling (static routing) to gaming servers;

(d) end-to-end encryption at the application layer; and (e) state-of-the-art firewall and DMZ technologies;

(2) an MWAN (Metropolitan Wireless Access Network), which consists of licensed and license-exempt, point-to-point links, as well as licensed and license-exempt, point-tomulti-point technologies;

(3) private MAN (Metropolitan Access Network) T-l and T-3 lines to provide connectivity where wireless services cannot reach; and (4) redundant private-line communications from the mobile switch back to the lottery platform.

As further shown in FIGURE 1, communication devices 12 are in communication with a lottery management platform 20 over network 18. The lottery management platform 20 preferably has one or more servers or processors 21, on which are resident various lottery and lottery management applications. These applications may include, for example, a lottery sales application, a commission determination application, a location determination application, a lottery transaction tracking application, and an information

WO 2007/008714

PCT/US2006/026600 transmission application. These applications may be embodied in one or more software modules. The applications may be combined in any possible configuration. Additionally, it should be understood that these applications are not exhaustive and that other applications may exist to provide an environment to the user that is associated with any of the described or potential lottery activities. Processor 21 is operable to execute any of the software, routines, applications, etc. associated with the various functionality or modules described herein. Processor 21 may be any suitable processor, computer, server, etc., or any combination thereof.

Platform 20 also includes at least one memory 22. Memory 22 is operable store any data, software, parameters, etc. necessary for system 10 to perform the various tasks described herein. Memory 22 may store, for example, user IDs for the various users of communication devices 12, percentages and other parameters used to determine commissions, locations of fixed elements of system 10 such as the locations of the one or more retailers 30, etc. Memory 22 may be any suitable memory including one or more random access memories (RAMs), read-only memories (ROMs), dynamic random access memories (DRAMs), fast cycle RAMs (FCRAMs), static RAM (SRAMs), fieldprogrammable gate arrays (FPGAs), erasable programmable read-only memories (EPROMs), electrically erasable programmable read-only memories (EEPROMs), microcontrollers, or microprocessors.

Platform 20 also includes at least one network interface 23 for receiving information from, and transmitting information to, other components or elements within system 10.

Lottery management platform 20 includes a location determination module 24, which is operable to determine the location of a communication device 12. An associated verification application may be additionally operable to permit or disable the purchase of a lottery ticket (or the conduct of other lottery activities) from a particular location depending upon whether or not the location meets one or more criteria. The criterion may be, for example, whether the location is within a pre-defined area in which lottery sales are permitted by law.

The location determination technology used in the determination module 24 may include, without limitation, network-based and/or satellite-based technology. Network-based technology may include such technologies as multilateration, triangulation

WO 2007/008714

PCT/US2006/026600 and geo-fencing, for example. Satellite-based technologies may include global positioning satellite (GPS) technology, for example.

As previously discussed, a cellular approach may include the use of at least one cellular, mobile, voice and data network. For lottery activities in certain jurisdictions, the location determination technology may involve triangulation, global positioning satellite (GPS) technology, and/or geo-fencing to avoid the potential for lottery activities to be undertaken outside applicable boundaries. Triangulation may be used as a method for determining location of a communication device 12. Triangulation may be accomplished, for example, by comparing the signal strength from a single mobile station received at multiple base stations, each having GPS coordinates. This technology may be used to pinpoint the location of a mobile station (i.e., a communication device). The location can then be compared to a map or other resource to determine whether the user of the mobile station is in an unapproved area. Alternatively, GPS technology may be used for these purposes.

Any suitable type of location determination techniques may be used to determine the location of device 12, to determine whether a device 12 may be used to participate in the various lottery activities described herein, and/or to determine credit for sales based on device location. Such techniques include, without limitation, the following.

One technique that may be used is “geo-fencing.” Geo-fencing may be used, for example, to disable a device that is not within specified boundaries. Geo-fencing does not specify location. Rather, it ensures that a mobile station is within certain boundaries. For instance, geo-fencing may be used to ensure that a mobile station beyond state lines does not access the lottery system 10. Triangulation is another technique that may be used. Triangulation specifies a pinpoint, or near-pinpoint, location of the device. For example, a device might be triangulated between three base stations to determine the location of the device. Triangulation may be used to identify whether a device, such as a mobile station, is located in a specific area. The location determination technology utilized in conjunction with the present invention may be specified to meet the Federal Communication Commissions (FCCs) Phase 2 E911 requirements. Geological Institute Survey (GIS) mapping may also be utilized to compare identified coordinates of a communication device with GIS map features or elements to determine whether a device is in a particular area. It should be noted that any type of location verification may be used such as

WO 2007/008714

PCT/US2006/026600 triangulation, geo-fencing, global positioning satellite (GPS) technology, signal strength comparisons, time difference of arrival (TDOA) or any other type of location determining technology, which can be used to ensure or provide an acceptable level of confidence, that the user is in a particular location or within specified boundaries.

In another embodiment, location verification is accomplished using channel address checking or location verification using some other identifying number or piece of information indicative of which network or portion of a network is being accessed by the communication device. Assuming the using of an identifying number for this purpose, then according to one method of location checking, as an example, a participant accesses the lottery system via a mobile telephone. The identifying number of the mobile telephone, or of the network component being accessed by the mobile telephone, identifies the caller's connection to the mobile network. The number is indicative of the fact that the caller is in a defined area and is on a certain mobile network. A server application may be resident on the mobile telephone to communicate this information via the network to the lottery platform. In a related embodiment, the identifying number or information is passed from a first network provider to a second network provider. For example a caller's home network may be that provided by the second provider, but the caller is roaming on a network (and in a jurisdiction) provided by the first provider. The first provider passes the identifying information through to the second provider to enable the second provider to determine whether the caller is in a defined area that does or does not allow the relevant lottery activity. Preferably the lottery platform either maintains, or has access to, a database that maps the various possible worldwide mobile network identifying numbers to geographic areas. The invention contemplates using any number or proxy that indicates a network, portion of a network, or network component, which is being connected with a mobile telephone. The identifying number may indicate one or more of a base station or group of base stations, a line, a channel, a trunk, a switch, a router, a repeater, etc.

In another embodiment, when the user connects his mobile telephone to the lottery platform, the lottery platform draws the network identifying information. Software resident on the communication device may incorporate functionality that will, upon login or access by the user, determine the user's location (based at least in part on the identifying information) and send a message to the lottery platform. The identifying number or

WO 2007/008714

PCT/US2006/026600 information used to determine location may be country-specific, state-specific, townspecific, or specific to some other definable boundaries.

In connection with any of the location determination methods, the lottery platform may periodically update the location determination information. This may be done, for example, during a lottery transaction, or at pre-defined time intervals, to ensure that movement of the communication device to an unauthorized area is detected during lottery activities, and not just upon login or initial access.

Thus, depending on the location determination technology being used, the decision whether to permit or prohibit a lottery activity may be made at the communication device, at the lottery platform, or at any of the components of the telecommunication network being used to transmit information between the platform and the communication device (such as at a base station, for example).

Lottery platform 20 also includes a commission determination module 26. Among other thing, commission determination module 26 determines the commissions payable to one or more retailers. The determination may be made, at least in part, based on the location of one or more communication devices 12 (as determined, for example, by location determination module 24). It should be understood that all modules and/or components illustrated within platform 20 may be separate, integrated, centralized, remote, overlapping, or in any other configuration so long as the functionality of the modules is provided.

Commission determination module 26 may determine that a retailer 30 that is closest to a particular device 12, which was used to purchase a lottery ticket, is to be credited with the sale of that ticket. Thus, that particular retailer would be entitled to any applicable commission based on that sale. It should be understood that the term “retailer” is not meant to be limiting. A retailer can be any distributor of lottery tickets (or other contest entries or other goods or services being purchased). A retailer can be an individual, a store, a government agency, a distributor, a kiosk, etc. In another embodiment, the commission determination module may be operable to determine a commission based on the location of one or more retailers within a certain distance from one or more communication devices 12, such as the particular device 12 used to purchase a ticket. For example, location determination module 24 may determine the location of a device 12 used to purchase a ticket. Commission determination module 26 may determine

WO 2007/008714

PCT/US2006/026600 that two retailers 30 are within a predetermined (e.g., 5 mile) radius of the communication device 12. Commission determination module 26 may further determine that the commission for the sale of the ticket will be split between the two retailers 30.

Commission determination module 26 may use additional parameters to determine the appropriate commission. Such parameter may include, without limitation, location of one or more devices 12; location of one or more retailers 30; distances from one or more devices 12 to one or more retailers 30; pre-selected user preferences; day, date and time information; zone boundaries; prorating parameters, percentages, etc.

According to another embodiment, predetermined zones may be established. If a purchase is made using a device in a particular zone, it may be determined that all or a subset of the retailers in that zone are credited with the sale.

According to another embodiment, commission determination module 26 may prorate commissions between multiple retailers based on their respective distances to the device 12 that was used to make the purchase. According to a related example, module 26 may determine the commissions based on predetermined percentages according to which the various retailers (e.g., all of the retailers within 5 miles of the device 12) should be entitled to a commission. For example, certain stores might be entitled to greater percentages than other stores.

According to at least one embodiment, a user of a device 12 may pre-select one or more retailer to be a “home” retailer. This might be a retailer, for example, that the user frequents in person. When the device 12 is used by that particular user to purchase a lottery ticket, the home retailer is credited with the sale. This feature may be independent of, or combined with, the other parameters described herein. For example, the home retailer may be credited regardless of the location of the device 12. As an alternative example, the home store is credited together with, but at a higher percentage than, additional retailers that are all within a certain distance from the device 12.

According to another embodiment, a user of a device 12 may only be able to make a purchase using the device when the device is within a certain distance from a particular point. For example, the user might have to be within a certain distance from a billboard advertising the lottery. If a purchase is made within a certain distance from the point, a predetermined recipient is credited with the sale (and thus any commission). Tn this case, the advertiser might be credited with the commission, or at least a portion thereof.

WO 2007/008714

PCT/US2006/026600

According to a related aspect, users might be presented with one or more possible codes which must be entered on the communication device GUI in order to make a purchase. For example, a code may be displayed on a billboard, or on an advertisement in a store, or on an advertisement on a particular television station. If the user enters a particular code in conjunction with the purchase of the ticket, then the entity associated with the code (e.g., the advertiser, the store where the advertisement is located, or the media entity providing the code) is credited with the sale and the resulting commission.

It should be understood that the term “commission” is not limited to any particular type of commission. Commission may simply mean, in some embodiments, recognition or credit for a sale. Commissions may be financial commissions paid, for example, as a percentage of the sale. Commissions may also be other types of incentives, including other types of financial incentives, such as bonuses, which are determined based on any suitable parameters.

FIGURE 2 illustrates an example of the operation of the location determination module 24 in conjunction with the operation of the commission determination module 26. As shown, there are two communication devices 210 and 204, respectively. There are also two retailers 206 and 208, respectively. According to an example, a lottery ticket may be purchased using device 210. Location determination module 24 may determine that device 210 is at a particular location. Commission determination module 26 may retrieve information regarding the location of various retailers to determine that retailer 206 is the only retailer within a certain predetermined radius 203 of device 210. Thus, commission determination module 26 may determine that retailer 206 is entitled to the credit for, and any commissions resulting from, the sale of the lottery ticket which was made using device 210.

In another example illustrated by FIGURE 2, a lottery ticket may be purchased using device 204. In this case, location determination module 24 determines the location of device 204. Commission determination module 26 may determine (based on stored information, for example) the locations of various retailers and may further determine that retailers 206 and 208 are the only retailers within a certain radius 205 from device 204. Commission determination module 26 may then determine that the credit and commission for the sale is to be equally divided between retailers 206 and 208.

WO 2007/008714

PCT/US2006/026600

Alternatively, it may be determined that retailer 206 is a first distance 209 from device 204 and retailer 208 is a second distance 207 from device 204. It may be further determined that second distance 207 is shorter than first distance 209. It may be consequently detennined that retailer 208 is closer to device 204 than is retailer 206 and, therefore, retailer 208 is entitled to the commission.

Alternatively, it may be determined that second distance 207 is half the distance of first distance 209. It may be further determined that the commission will be divided between retailers 206 and 208, but prorated 1/3 to retailer 206 and 2/3 to retailer 208. It should be appreciated that numerous examples for determining the commission based at least partially on the retailer and user locations may be incorporated into the various embodiments as described herein.

FIGURE 3 illustrates an example method for determining commissions for the sale of a lottery ticket. Although the method shows various steps in a certain order, the invention is not so limited. Steps may be added, removed, and altered, and the order of the various steps may be change.

In the illustrated example, the method begins with step 302 in which a user makes a purchase using a communication device. The purchase may be, for example, the purchase of a lottery ticket. Any of the other types of purchases described herein are contemplated.

In step 304, the location of the user is detennined. This may be accomplished using any of the components and any of the techniques described herein. Preferably, the location is detennined based on the location of the user’s communication device at the time the purchase is made. However, the location may be determined at another time or ' according to other criteria.

In step 306, a credit (e.g., a sales commission) is detennined based at least partially on the user location. Again, the credit may be any type of financial or non-financial credit, commission, payment, bonus or recognition. The credit may be determined based on any of the techniques and according to any of the additional parameters discussed herein.

In step 308, the credit, as detennined in step 306, is distributed to one or more retailers. The distribution may be accomplished according to any suitable payment method including cash, check, money or wire transfer, credit, etc. Other distributions are envisioned such as would be applicable to a non-financial credit. The credit may also be

<img file="AU2006269268B2_D0001.tif" />

<img file="AU2006269268B2_D0002.tif" />

distributed by the creation of a record corresponding to the purchase and linking the retailer to the record (e.g., by use of a retailer ID).

Although various embodiments of the invention and its advantages have been described in detail, a person skilled in the art could make various alternations, additions, and omissions without departing from the spirit and scope of the present invention as defined by the appended claims.

For example, according to a related aspect, at least certain embodiments may incorporate a messaging function. According to the messaging function, a retailer or the lottery platform may send messages to one or more of the users. The messages may be, for example, alerts, advertisements, promotions, confirmations, etc. Messages might be predetermined based on distance or proximity of the user to one more other elements of system 10 (such as a retailer). As an example, a retailer that is credited with the commission for the sale of a lottery ticket made using a device 12 may generate a message to the user of device 12. The message might thank the user for making the purchase and invite the user to the retailer’s location for a free drink. The message may also include directions to the merchant’s store. According to certain related aspects, merchants that sell the wireless lottery tickets may, within a certain range, send messages (e.g., advertisements) back to the user who is purchasing the ticket. For example, if a user purchases a ticket, the four agents within 1/4 mile of the purchaser may be allowed to send a message to the user, which is viewable on the user’s device.

According to another aspect, the system may be configured to determine when a user enters a particular property (e.g., the parking lot of a particular convenience store). The system may permit the user to purchase a ticket remotely (e.g., from the car) once the user is located within certain boundaries or within a certain range of some predetermined point

According to another aspect, the lottery services described herein may be provided as an add-on, or ancillary service, in conjunction with a basic telecommunications service.

Throughout this specification and the claims which follow, unless the context requires otherwise, the word comprise, and variations such as comprises and comprising, will be understood to imply the inclusion of a stated integer or step or group of integers or steps but not the exclusion of any other integer or step or group of integers or steps.

17a

6269268 14 Jan 2008

The reference to any prior art in this specification is not, and should not be taken as, an acknowledgement or any form of suggestion that the prior art forms part of the common general knowledge in Australia.