Transaction product with foldable sheet

BACKGROUND OF THE INVENTION

Stored-value cards and other transaction products come in many forms. A gift card, for example, is a type of transaction product that includes a pre-loaded or selectively loaded monetary value. In one example, a consumer buys a gift card having a specified value for presentation as a gift to another person. In another example, a consumer is offered a gift card as an incentive to make a purchase. A gift card, like other transaction products, can be “recharged” or “reloaded” at the direction of the bearer. The balance associated with the gift card declines as the gift card is used, encouraging repeat visits to the retailer or other provider issuing the gift card. Additionally, the gift card generally remains in the user's purse or wallet, serving as an advertisement or reminder to revisit the associated retailer. Gift cards and other transaction products provide a number of advantages to both the consumer and the retailer.

SUMMARY OF THE INVENTION

One aspect of the present invention relates to a transaction product including a first cover panel, a second cover panel, and intermediate sheet, and an account identifier. The intermediate sheet is configured to be repeatedly folded and unfolded to transition between a collapsed position and an extended position. In the extended position, the intermediate sheet is substantially planar and sized substantially larger than a combined size of the first cover panel and the second cover panel. The intermediate sheet defines a plurality of fold lines dividing the intermediate sheet into a plurality of sections. When the intermediate sheet is in the collapsed position, the plurality of sections are provided in a stack. The first cover panel is coupled with one of the plurality of sections that forms a top of the stack, and the second cover panel is coupled with another of the plurality of sections that forms a bottom of the stack. The account identifier is coupled with at least one of the first cover panel, the second cover panel, and the intermediate sheet. The account identifier links the transaction product to an account or record configured to track a value available for use toward a purchase of one or more of goods and services. Stored-value product assemblies, methods of providing a transaction product, and other embodiments of stored-value or transaction products and associated combinations are also disclosed.

BRIEF DESCRIPTION OF THE DRAWINGS

Embodiments of the invention will be described with respect to the figures, in which like reference numerals denote like elements, and in which:

<figref idrefs="DRAWINGS">FIG. 1</figref> is a perspective view illustration of a transaction product assembly, according to one embodiment of the present invention.

<figref idrefs="DRAWINGS">FIG. 2</figref> is a perspective view illustration of a transaction product of the transaction product assembly of <figref idrefs="DRAWINGS">FIG. 1</figref>, according to one embodiment of the invention

<figref idrefs="DRAWINGS">FIG. 3</figref> is a front view illustration of the transaction product of <figref idrefs="DRAWINGS">FIG. 2</figref>, according to one embodiment of the present invention.

<figref idrefs="DRAWINGS">FIG. 4</figref> is a rear view illustration of the transaction product of <figref idrefs="DRAWINGS">FIG. 2</figref>, according to one embodiment of the present invention.

<figref idrefs="DRAWINGS">FIG. 5</figref> is a top view illustration of the transaction product of <figref idrefs="DRAWINGS">FIG. 2</figref>, according to one embodiment of the present invention.

<figref idrefs="DRAWINGS">FIG. 6</figref> is a bottom view illustration of the transaction product of <figref idrefs="DRAWINGS">FIG. 2</figref>, according to one embodiment of the present invention.

<figref idrefs="DRAWINGS">FIG. 7</figref> is a right side view illustration of the transaction product of <figref idrefs="DRAWINGS">FIG. 2</figref>, the left side view being a mirror image thereof, according to one embodiment of the present invention.

<figref idrefs="DRAWINGS">FIG. 8</figref> is an exploded perspective view illustration of the transaction product of <figref idrefs="DRAWINGS">FIG. 2</figref>, according to one embodiment of the present invention.

<figref idrefs="DRAWINGS">FIG. 9</figref> is a front view illustration of the transaction product of <figref idrefs="DRAWINGS">FIG. 2</figref> in an expanded configuration, according to one embodiment of the present invention.

<figref idrefs="DRAWINGS">FIG. 10</figref> is a front view illustration of a backer of the transaction product assembly of <figref idrefs="DRAWINGS">FIG. 1</figref>, according to one embodiment of the present invention.

<figref idrefs="DRAWINGS">FIG. 11</figref> is a rear view illustration of the transaction product assembly of <figref idrefs="DRAWINGS">FIG. 1</figref>, according to one embodiment of the present invention.

<figref idrefs="DRAWINGS">FIG. 12</figref> is a flow chart illustrating a method of assembling a transaction product assembly, according to one embodiment of the present invention.

<figref idrefs="DRAWINGS">FIG. 13</figref> is a flow chart illustrating a method of encouraging purchase and facilitating use of a transaction product assembly, according to one embodiment of the present invention.

<figref idrefs="DRAWINGS">FIG. 14</figref> is a flow chart illustrating a method of using a transaction product assembly, according to one embodiment of the present invention.

DETAILED DESCRIPTION

The following detailed description of the invention is merely exemplary in nature and is not intended to limit the invention or the application and uses of the invention. Furthermore, there is no intention to be bound by any theory presented in the preceding background of the invention or the following detailed description of the invention.

A stored-value product or transaction product, such as a gift card or other financial transaction product, is adapted for making purchases of goods and/or services at, for example, a retail store or web site. According to one embodiment, an original consumer buys a transaction product to give a recipient who in turn is able to use it to pay for goods and/or services. A transaction product, according to embodiments of the present invention, provides means for entertaining and amusing in addition to the ability to pay for goods and/or services.

For example, a transaction product includes two cover panels with a foldable intermediate sheet extending therebetween. When intermediate sheet is folded, the transaction product is provided in a generally rectangular overall form factor where intermediate sheet does not radially extend beyond the edges of the two cover panels, which are positioned opposite one another. The intermediate sheet unfolds such that transaction product takes on a substantially flat and planar configuration. In one embodiment, intermediate sheet is a game board, map, information sheet or other associated member. In one example, other accessory items associated with the game board are included in the transaction product assembly such as game pieces, a spinner, etc. In this manner, transaction product provides amusing functionality in addition to transactional functionality.

Turning to the figures, <figref idrefs="DRAWINGS">FIG. 1</figref> illustrates one embodiment of a transaction product assembly <b>10</b>. The transaction product assembly <b>10</b> includes a transaction product <b>12</b> (e.g., a stored-value, gift, or calling card or article) and a supporting backer <b>14</b>. Transaction product <b>12</b> is configured to be used toward the purchase and/or use of goods and/or services and additionally provides non-transactional functionality. For example, transaction product additionally provides one or more portions of a game such as a game board and/or a spinner for directing what moves players of the game should take. Backer <b>14</b> is configured to support transaction product <b>12</b> during retail display and gifting. In one embodiment, backer <b>14</b> additionally provides other game accessories such as game pieces, markers, etc. In other embodiments, transaction product <b>12</b> provides other non-transactional functionality, e.g., provides a map, directory, child activity items, etc. rather than the amusing game items as will be apparent to those of skill in the art upon reading this application.

<figref idrefs="DRAWINGS">FIGS. 2-9</figref> illustrate one embodiment of transaction product <b>12</b> including a first cover panel <b>20</b> (i.e., top member), a second cover panel <b>22</b> (i.e. base member), and an intermediate member or sheet <b>24</b>. First cover panel <b>20</b> comprises a single layer or multiple layers of paper or plastic material, for example, generally in the form of a relatively stiff but bendable/flexible card. Use of other materials is also contemplated. First cover panel <b>20</b> defines an outer surface <b>30</b> and an inner surface <b>32</b> with an outer perimeter <b>34</b> generally shared by outer surface <b>30</b> and inner surface <b>32</b>. In one embodiment, one or both of outer surface <b>30</b> and inner surface <b>32</b> are substantially planar. In one example, outer perimeter <b>34</b> is substantially rectangular in shape, however other suitable outer perimeter shapes are equally acceptable.

According to one example, outer surface <b>30</b> includes directive fields <b>36</b> positioned to extend radially outwardly from and collectively entirely around an aperture <b>38</b> defined through first cover panel <b>20</b>. Each one of directive fields <b>36</b> provides instructions to a user regarding how the user should interact with transaction product <b>12</b> when using transaction product <b>12</b> for non-transactional purposes. For example, where intermediate sheet <b>24</b> provides a game board, each of directive fields <b>36</b> indicates whether the user should move her game piece and how far the user should move her game piece if the corresponding directive field <b>36</b> is selected as will be further described below.

In one embodiment, outer surface <b>30</b> includes additional indicia such as decorative indicia <b>40</b> and brand indicia <b>42</b>. In one example, decorative indicia <b>40</b> relate to a particular occasion, such as a wedding, new baby, graduation, holiday, season, brand identifier, media format identifier or other visual design to promote purchase of transaction product <b>12</b>. In one example, decorative indicia <b>40</b> relate to content on intermediate sheet <b>24</b> and/or may at least partially summarize or promote the content on intermediate sheet <b>24</b>. Brand indicia <b>42</b> identify a brand associated with transaction product <b>12</b> such as identifying a product brand, a store brand, department, etc. In one example, brand indicia <b>42</b> identify a store or location configured to accept transaction product as payment toward a purchase of goods and/or services.

Second cover panel <b>22</b> comprises a single layer or multiple layers of paper or plastic material, for example, generally in the form of a relatively stiff but bendable/flexible card. Use of other materials is also contemplated. Second cover panel <b>22</b> defines an outer surface <b>50</b> and an inner surface <b>52</b> with an outer perimeter <b>54</b> generally shared by outer surface <b>50</b> and inner surface <b>52</b>. In one embodiment, one or both of outer surface <b>50</b> and inner surface <b>52</b> are substantially planar. In one example, outer perimeter <b>54</b> is substantially rectangular in shape; however, other suitable outer perimeter shapes are equally acceptable. As illustrated, in one embodiment, first cover panel <b>20</b> and second cover panel <b>22</b> are formed of a similar material and have similarly sized and shaped outer perimeters <b>34</b> and <b>54</b>.

In one embodiment, outer surface <b>50</b> includes various indicia, demarcations, or other features. In one example, outer surface <b>50</b> includes an account identifier <b>44</b> (e.g., <figref idrefs="DRAWINGS">FIG. 4</figref>) such as a barcode, magnetic strip, a smart chip or other electronic device, a radio frequency identification (RFID) device or other suitable identifier readily machine readable by a point-of-sale terminal or other account access station or kiosk. Account identifier <b>44</b> indicates an account or record to which transaction product <b>12</b> is linked. The account or record of the monetary or other balance on transaction product <b>12</b> optionally is maintained on a database, other electronic or manual record-keeping system or, in the case of “smart” cards for example, on a chip or other electronics or devices on transaction product <b>12</b> itself. Accordingly, by scanning account identifier <b>44</b>, the account or record linked to transaction product <b>12</b> is identified and can subsequently be activated, have amounts debited therefrom and/or have amounts added thereto.

In one embodiment, account identifier <b>44</b> includes a character string or code <b>46</b> (e.g., a number and or letter string) configured to provide additional security to the use of transaction product <b>12</b> and/or configured to be read by a bearer of transaction product <b>12</b> to facilitate use of transaction product <b>12</b> for web site or other purchases outside of a brick-and-mortar type retail establishment. With the above in mind, account identifier <b>44</b> is one example of means for linking transaction product <b>12</b> with an account or record, and scanning of account identifier <b>44</b> is one example of means for activating or loading value on transaction product <b>12</b>. In one embodiment, account identifier <b>44</b> is located on a portion of transaction product <b>12</b> other than outer surface <b>50</b> of second cover panel <b>22</b>, for example, on first cover panel <b>20</b> or intermediate sheet <b>24</b>.

In one embodiment, redemption indicia <b>58</b> are included on transaction product <b>12</b>, for example, on outside surface <b>50</b> of second cover panel <b>22</b>. Redemption indicia <b>58</b> indicate that transaction product <b>12</b> is redeemable for the purchase of goods and/or services and that, upon use, a value of the purchased goods and/or services will be deducted from the financial account or record linked to transaction product <b>12</b>. In one embodiment, redemption indicia <b>58</b> include phrases such as “&lt;NAME OF STORE&gt; GiftCard” and “This GiftCard is redeemable for merchandise or services at any of our stores or at our web site,” and/or provides help or phone line information in case of a lost, stolen or damaged stored-value card, etc.

In one embodiment, outer surface <b>50</b> of second cover panel <b>22</b> or any other suitable portion of first cover panel <b>20</b> and second cover panel <b>22</b> includes an amount field or other personalization field configured to be written to by a consumer and/or retail store employee. In one embodiment, amount field <b>60</b> is positioned and configured to provide an area for the consumer or retail employee to write an amount or value added to transaction product <b>12</b> on initial activation. It should be understood that other indicia may be included on first cover panel <b>20</b> and second cover panel <b>22</b>, for example, instructional indicia, promotional indicia, additional decorative indicia, etc.

In one embodiment, transaction product <b>12</b> includes a spinner <b>66</b> or other auxiliary member and a rivet or other suitable connection device <b>68</b>. In one example, spinner <b>66</b> is formed as a relatively planar member with an elongated form including an aperture <b>69</b> near a first end and a point <b>67</b> or narrowed portion of spinner <b>66</b> near an opposite end of spinner <b>66</b>. Spinner <b>66</b> is placed on outer surface <b>30</b> of first cover panel <b>20</b> so aperture <b>69</b> of spinner <b>66</b> aligns with aperture <b>38</b> of first cover panel <b>20</b>. Connection device <b>68</b> extends through aperture <b>69</b> of spinner <b>66</b> and aperture <b>38</b> of cover panel <b>20</b> to couple spinner <b>66</b> to cover panel <b>20</b>. In one embodiment, aperture <b>69</b> of spinner <b>66</b> is larger in diameter than at least a primary shaft of connection device <b>68</b> such that upon coupling, spinner <b>66</b> is free to spin or rotate about connection device <b>68</b>.

Intermediate sheet <b>24</b> is a substantially planar member made of one or more layers of any suitable paper, plastic, microfiber fabric, or composite material configured to be readily folded and unfolded a plurality of times without easily tearing or otherwise being substantially damaged. In one embodiment, intermediate sheet <b>24</b> is made out a material similar to that commonly used for foldable maps, etc. In one embodiment, intermediate sheet <b>24</b> is laminated to increase durability.

Intermediate sheet <b>24</b> defines a front surface <b>70</b> and a rear surface (not shown) opposite the front surface and is divided into a plurality of sections <b>92</b>, which, in one example, are all substantially similar in size, by a plurality of fold lines <b>90</b>. In one example, fold lines <b>90</b> include lateral fold lines <b>90</b><i>a </i>and longitudinal fold lines <b>90</b><i>b</i>. When unfolded, intermediate sheet <b>24</b> is many times larger than either of first cover panel <b>20</b> and second cover panel <b>22</b> and, in one example, is at least about four times larger, for example, about twenty-four times larger than one of the plurality of sections <b>92</b>. When fully folded about all fold lines <b>90</b>, intermediate sheet <b>24</b> is configured to be the size (laterally and longitudinally) of one of the plurality of sections <b>92</b>, but with an increased thickness. In one embodiment, each of the plurality of sections <b>92</b> is sized smaller than either first cover panel <b>20</b> and second cover panel <b>22</b>.

In one embodiment, front surface <b>70</b> is configured to provide a game board <b>74</b> configured for user interaction. More particularly, in one example, front surface <b>70</b> defines a game path <b>76</b> divided into a plurality of spaces <b>78</b> along the length of game path <b>76</b>. Game path <b>76</b> extends from a start <b>80</b> to a finish <b>82</b>, which are each configured to be easily identifiable due to indicia, demarcations, or other features emphasizing the position of start <b>80</b> and finish <b>82</b> on front surface <b>70</b>. In one embodiment, other decorative indicia <b>84</b> are included to set the scene and/or establish a theme for game board <b>74</b>. For example, in the illustrated embodiment, game board <b>74</b> is in the theme of wildlife characters, winter fishing, and other winter and/or aquatic-related activities.

In one example, front surface <b>70</b> includes brand indicia <b>86</b>, which identify a brand associated with transaction product <b>12</b> such as identifying a product brand, a store brand, department, etc. In one example, brand indicia <b>42</b> identify a store or location configured to accept transaction product <b>12</b> as payment toward a purchase of goods and/or services. By incorporating brand indicia <b>86</b>, transaction product <b>12</b> serves as a continuous reminder and advertisement for the brand, store, department, etc. associated with transaction product <b>12</b> while the consumer interacts with transaction product for non-transactional purposes.

First cover panel <b>20</b> and second cover panel <b>22</b> are coupled with intermediate sheet <b>24</b> at opposite corners thereof, for example, using adhesive. As illustrated in <figref idrefs="DRAWINGS">FIG. 9</figref>, in one embodiment, inner surface <b>32</b> of first cover panel <b>20</b> is securely coupled to a portion of front surface <b>70</b> defined by a corner one of the plurality of sections <b>92</b> of intermediate sheet <b>24</b>, for example, the lower left corner of intermediate sheet <b>24</b>. Inner surface <b>52</b> of second cover panel <b>20</b> is securely coupled to a portion of front surface <b>70</b> defined by an opposite corner one of the plurality of sections <b>92</b> of intermediate sheet <b>24</b>, for example, the upper right corner of intermediate sheet <b>24</b>. In this embodiment, an even number of longitudinal fold lines <b>90</b><i>b </i>(e.g., two in the illustrated embodiment of <figref idrefs="DRAWINGS">FIG. 9</figref>) are provided such that an odd number of sections <b>92</b> (e.g., three) are laterally formed along a width (i.e., the direction up and down in <figref idrefs="DRAWINGS">FIG. 9</figref>) of intermediate sheet <b>24</b>. In one embodiment, an odd number of lateral fold lines <b>90</b><i>a </i>(e.g., seven in per the illustrated embodiment of <figref idrefs="DRAWINGS">FIG. 9</figref>) are provided such that an even number of sections <b>92</b> are longitudinally formed along a length (i.e., the direction side to side in <figref idrefs="DRAWINGS">FIG. 9</figref>) of intermediate sheet <b>24</b>. In one example, each of the respective corner ones of the plurality of sections <b>92</b> is centered relative to the respective first cover panel <b>20</b> and the second cover panel <b>22</b> as generally illustrated in dashed lines in <figref idrefs="DRAWINGS">FIG. 8</figref>.

Once first cover panel <b>20</b> and second cover panel <b>22</b> are secured to intermediate sheet <b>24</b>, intermediate sheet <b>24</b> is folded along fold lines <b>90</b>. In particular, intermediate sheet <b>24</b> is first folded in an accordion fashion (i.e., in alternating directions about adjacent fold lines) about lateral fold lines <b>90</b><i>a </i>to form an elongated member having a width equal to a width of one section <b>92</b> and a length equal to that of three sections <b>92</b>. In this format, first cover panel <b>20</b> and second cover panel <b>22</b> face in opposite directions (i.e., one forward and one rearward).

Next, intermediate sheet <b>24</b> is folded along longitudinal fold lines <b>90</b><i>b</i>. More specifically, intermediate sheet <b>24</b> is folded along the one of longitudinal fold lines <b>90</b><i>b </i>adjacent first cover panel <b>20</b> such that first cover panel <b>20</b> faces in the same direction as second cover panel <b>22</b> and so that the resulting partially folded intermediate sheet <b>24</b> is the same height as two sections <b>92</b>. In one embodiment, intermediate sheet <b>24</b> is then folded along the one of longitudinal fold lines <b>90</b><i>b </i>adjacent second cover panel <b>22</b> such that second cover panel <b>22</b> faces in an opposite direction as first cover panel <b>20</b>, for example, as illustrated in <figref idrefs="DRAWINGS">FIGS. 2-7</figref>, in the final folded or collapsed configuration of transaction product <b>12</b>.

In the final folded configuration, the overall width and length of folded intermediate sheet <b>24</b> is less than each of a width and a length of first cover panel <b>20</b> and second cover panel <b>22</b>. As a result, intermediate sheet <b>24</b> is substantially hidden from view when transaction product <b>12</b> is viewed from either a front perspective (e.g., <figref idrefs="DRAWINGS">FIG. 3</figref>) or a rear perspective (e.g., <figref idrefs="DRAWINGS">FIG. 4</figref>). In one embodiment, tape, stickers, or other adhesive member(s) <b>98</b> each are applied to outer surface <b>30</b> of first cover panel <b>20</b>, extend around a side edge of transaction product <b>12</b>, and are applied to outer surface <b>50</b> of second cover panel <b>22</b> to maintain transaction product <b>12</b> in the fully folded or collapsed position until a consumer desires to unfold transaction product <b>12</b>.

In one embodiment, first cover panel <b>20</b> and second cover panel <b>22</b> provide relatively rigid top and bottom cover for the intermediate sheet <b>24</b>. In one embodiment, the additional rigidity and the larger size of first cover panel <b>20</b> and second cover panel <b>22</b> as compared to the size of the stack formed by the folded intermediate sheet <b>24</b> substantially protect intermediate sheet <b>24</b> from damage such as bent corners, rips, etc.

Upon assembly, transaction product <b>12</b> functions to both amuse consumers and/or recipients and to entice consumers to purchase transaction product <b>12</b>. In particular, consumers are encouraged to purchase transaction product <b>12</b> due to its added entertainment value. In particular, in one embodiment, transaction product <b>12</b> provides a fully functional game in addition to the stored-value or similar transactional features of transaction product <b>12</b>. For instance, intermediate sheet <b>24</b> provides a game board <b>74</b> and first cover panel <b>20</b> includes a spinner <b>66</b> with directive fields <b>36</b> for use to instruct a user how to interact with game board <b>74</b>. In the illustrated embodiments, game board <b>74</b> provides a path <b>76</b> with spaces <b>78</b> collectively defining the path <b>76</b> between start <b>80</b> and finish <b>82</b>. Directional fields <b>36</b> include numbers, for example, between one and four.

When a user flicks or otherwise moves spinner <b>66</b> to induce rotation of spinner <b>66</b> about connection device <b>68</b>, spinner <b>66</b> rotates about connection device <b>68</b> until the induced energy is dissipated and spinner <b>66</b> rests on one of directive fields <b>36</b>. In response, a user moves her game piece <b>124</b> (further described below) a number of consecutive spaces <b>78</b> on path <b>76</b> equal to the number on the corresponding directional field <b>36</b>. Where multiple users interact with game board <b>74</b>, the multiple users take turns rotating spinner <b>66</b>, moving their game piece <b>124</b> the appropriate number of spaces <b>78</b> along path <b>76</b> and performing any action(s) described on the space <b>78</b> where the user's game piece <b>124</b> lands following such movements, etc. until one user reaches finish <b>82</b> before the others and is declared the winner. Other various game boards, etc. may be implemented using intermediate sheet <b>24</b> as will be apparent to those of skill in the art upon reading the present application. For example, intermediate sheet <b>24</b> may provide a map, chart(s), or any other suitable items well suited for use in a substantially planar state and for compact storage during periods of non-use.

<figref idrefs="DRAWINGS">FIGS. 11 and 12</figref> illustrate a carrier or backer <b>14</b> supporting transaction product <b>12</b> (<figref idrefs="DRAWINGS">FIGS. 1-6</figref>). Backer <b>14</b> comprises a single layer or multiple layers of paper or plastic material, for example, generally in the form of a relatively stiff but bendable/flexible card. Use of other materials is also contemplated. As such, backer <b>14</b> defines a first or front surface <b>110</b> (<figref idrefs="DRAWINGS">FIG. 11</figref>) and a second or rear surface <b>112</b> (<figref idrefs="DRAWINGS">FIG. 12</figref>). Transaction product <b>12</b>, which is generally represented in phantom lines in <figref idrefs="DRAWINGS">FIG. 11</figref> for illustrative purposes (e.g., to allow for full viewing of front surface <b>110</b>), is readily releasably attached to backer <b>14</b>, for example, by adhesive, blister packaging, overlying skinning material or the like, such that transaction product <b>12</b> with backer <b>14</b> collectively define a transaction product assembly <b>10</b>.

Backer <b>14</b> displays indicia, graphics or text information including store logo(s), store name(s), slogans, advertising, instructions, directions, brand indicia, promotional information, holiday indicia, seasonal indicia, media format identifiers, characters and/or other information. The various indicia may be included on one or more of front and rear surfaces <b>110</b> and <b>112</b>. In one example, the indicia include one or more of redemption indicia <b>114</b>, instructional indicia <b>116</b>, message field indicia <b>118</b>, brand indicia <b>120</b>, decorative indicia <b>122</b>, etc.

Redemption indicia <b>114</b> indicate that transaction product <b>12</b> is redeemable for the purchase of goods and/or services and that upon use, a value of the purchased goods and/or services will be deducted from the financial account or record linked to transaction product <b>12</b>. In one embodiment, redemption indicia <b>114</b> include phrases such as “&lt;NAME OF STORE&gt; GiftCard” and “This GiftCard is redeemable for merchandise or services at any of our stores or at our website,” and/or provides help or phone line information in case of a lost, stolen or damaged transaction product <b>12</b>, etc.

Instructional indicia <b>116</b> include any indicia generally referring to how transaction product <b>12</b> can be used for purposes other than value redemption. For example, indicia <b>116</b> may instruct the bearer that a game board <b>74</b> is included with transaction product <b>12</b> and may provide examples or instruction for such interaction. Other instructional indicia <b>116</b> are also contemplated.

Message field indicia <b>118</b> for example include “to,” “from” and “amount” fields are configured to be written to by the bearer of transaction product assembly <b>10</b> prior to presenting transaction product assembly <b>10</b> to a recipient. As such, message field indicia <b>118</b> facilitate the consumer in preparing transaction product assembly <b>10</b> for gifting to a recipient.

Brand indicia <b>120</b> identify a store, brand, department, etc. and/or services associated with transaction product <b>12</b>. Any decorative indicia <b>122</b>, which may be similar to or coordinate with indicia of transaction product <b>12</b>, may also be included on backer <b>14</b>. Any of indicia <b>114</b>, <b>116</b>, <b>118</b>, <b>120</b>, <b>122</b> or other indicia optionally may appear anywhere on backer <b>14</b> or transaction product <b>12</b>. Additional information besides that specifically described and illustrated herein may also be included.

In one example, backer <b>14</b> forms additional items such as auxiliary or accessory items configured for use with intermediate sheet <b>24</b>. For instance, where intermediate sheet <b>24</b> provides a game board <b>74</b>, backer <b>14</b> includes accessory items in the form of game tokens or pieces <b>124</b>. In one example, a perforation <b>126</b> is formed as a closed shape to define one game piece therein such that game piece <b>124</b> can relatively easily be removed from a remainder of backer <b>14</b> without using tools. In one embodiment, backer <b>14</b> forms multiple game pieces <b>124</b> and/or other accessory items to be used when interacting with intermediate sheet <b>24</b> and the content and/or activities defined thereon.

In one embodiment, backer <b>14</b> includes a window or opening <b>130</b> for displaying account identifier <b>44</b> of transaction product <b>12</b> as illustrated in <figref idrefs="DRAWINGS">FIG. 12</figref>. As previously described, account identifier <b>44</b> is adapted for accessing an account or record associated with transaction product <b>12</b> for activating, loading or debiting value from the account or record. Accordingly, in one embodiment, opening <b>130</b> allows access to account identifier <b>44</b> to activate and/or load transaction product <b>12</b> without removing transaction product <b>12</b> from backer <b>14</b>.

In one embodiment, backer <b>14</b> defines a hanging aperture <b>132</b> configured to receive a support arm or hook, such that transaction product assembly <b>10</b> can be hung from a rail or rack within the retail setting or elsewhere to facilitate display of transaction product assembly <b>10</b>. According to one embodiment, <figref idrefs="DRAWINGS">FIG. 12</figref> illustrates surfaces of backer <b>14</b> that will be supported on a rack or other fixture while <figref idrefs="DRAWINGS">FIG. 11</figref> illustrates surfaces of backer <b>14</b> that will be visible to a consumer of a retail store who is considering the purchase of transaction product assembly <b>10</b>. Other backers, such as foldable backers (not shown), can be used with various sizes and shapes of transaction products <b>12</b>.

<figref idrefs="DRAWINGS">FIG. 12</figref> is a flow chart illustrating one embodiment of a method <b>200</b> of assembling transaction product <b>12</b>. At <b>202</b>, first cover panel <b>20</b> and second cover panel <b>22</b> are provided. In one embodiment, providing first cover panel <b>20</b> at <b>202</b> includes coupling spinner <b>66</b> or other accessory members thereto. For example, aperture <b>69</b> of spinner <b>66</b> is aligned with aperture <b>38</b> of first cover panel <b>20</b> and connection device <b>68</b> (e.g., a plastic or metal rivet) is placed therethrough to couple spinner <b>66</b> to first cover panel <b>20</b>. In one example, aperture <b>38</b> is larger than the main shaft of connection device <b>68</b>, but not a head of connection device <b>68</b> such that spinner <b>66</b> is able to freely rotate around connection device <b>68</b>, but remains coupled to first cover panel <b>20</b> between first cover panel <b>20</b> and the head of connection device <b>68</b>. At <b>204</b>, intermediate sheet <b>24</b> is provided in a form similar to that described above.

At <b>208</b>, one of first cover panel <b>20</b> and second cover panel <b>22</b> is coupled to each of opposite corners of intermediate sheet <b>24</b>, more specifically, to each of opposite corner ones of the plurality of sections <b>92</b>. In one embodiment, first cover panel <b>20</b> and second cover panel <b>22</b> are each coupled to portions of front surface <b>70</b> of intermediate sheet <b>24</b> such that the corresponding corner section <b>92</b> is centered relative to the respective one of first cover panel <b>20</b> and second cover panel <b>22</b>. Then, at <b>210</b>, intermediate panel <b>24</b> is folded about fold lines <b>90</b> into a folded stack of sections <b>92</b>, and first cover panel <b>20</b> and second cover panel <b>22</b> are secured to one another to remain in a folded or compacted position. For example, transparent or translucent stickers <b>98</b> are applied to and extend between first cover panel <b>20</b> and second cover panel <b>22</b> to prevent inadvertent unfolding or expansion of transaction product <b>12</b>, more particularly, intermediate sheet <b>24</b>. Although described above as folding intermediate sheet <b>24</b> after first cover panel <b>20</b> and second cover panel <b>22</b> have been attached thereto, in one embodiment, first cover panel <b>20</b> and second cover panel <b>22</b> are coupled to opposing corner ones of the plurality of sections <b>92</b> of intermediate sheet <b>24</b> when intermediate sheet <b>24</b> is folded. This alternate timing for coupling first cover panel <b>20</b> and second cover panel <b>22</b> to intermediate sheet <b>24</b> is facilitated by the fact that, in one embodiment, the opposite corner ones of the plurality of sections <b>92</b> are positioned at the bottom and top of the folded stack of the plurality of sections <b>92</b> when intermediate sheet <b>24</b> is fully folded (e.g., <figref idrefs="DRAWINGS">FIG. 8</figref>). In particular, portions of front surface <b>70</b> defined by the opposite corner ones of the plurality of sections <b>92</b> face outwardly away from a remainder of intermediate sheet <b>24</b> when intermediate sheet <b>24</b>. When transaction product <b>12</b> is assembled, outer surfaces <b>30</b> and <b>32</b> of first cover panel <b>20</b> and second cover panel <b>22</b>, respectively, face outwardly away from one another and a remainder of transaction product <b>12</b>.

Backer <b>14</b> is provided at <b>214</b>. In one embodiment, providing backer <b>14</b> includes providing one example of means for supporting transaction product <b>12</b> and providing game pieces <b>124</b> or other accessory items formed integrally therewith. Then, at <b>216</b>, collapsed (i.e., folded) transaction product <b>12</b> is coupled with backer <b>14</b> to form transaction product assembly <b>10</b>. In particular, outer surface <b>50</b> of second cover panel <b>22</b> is coupled to backer <b>14</b> with releasably adhesive such that account identifier <b>54</b> on outer surface <b>50</b> is aligned with and viewable through opening <b>130</b>. In this arrangement, account identifier <b>44</b> of transaction product <b>12</b> is accessible for scanning while transaction product <b>12</b> is coupled with backer <b>14</b>.

Other suitable methods of coupling backer <b>14</b> with transaction product <b>12</b> may additionally or alternatively be used such as use of an overlying transparent or translucent skinning material, coupling members, etc. as will be apparent to those of skill in the art upon reading the present applications. In one embodiment, where a coupling method is used that does not cover spinner <b>66</b>, transaction product assembly <b>10</b> is provided for retail display in a manner allowing potential consumers to interact with spinner <b>66</b> before buying transaction product <b>12</b>, which amuses the potential consumer and encourages the potential consumer to buy transaction product <b>12</b>.

<figref idrefs="DRAWINGS">FIG. 13</figref> is a flow chart illustrating one embodiment of a method <b>220</b> of encouraging purchase and facilitating use of transaction product <b>12</b> by consumers and/or recipients. At <b>222</b>, transaction product <b>12</b> is placed on or hung from a rack, shelf or other similar device to display transaction product <b>12</b> for sale to potential consumers. For example, additionally referring to <figref idrefs="DRAWINGS">FIGS. 1</figref>, <b>10</b>, and <b>11</b>, backer <b>14</b> may be hung from a display rack using aperture <b>132</b> such that transaction product <b>12</b> is readily visible to potential consumers. In one embodiment, a depiction of transaction product <b>12</b> is placed on a web site for viewing by potential consumers. In one embodiment, decorative indicia <b>122</b> includes a miniature depiction of front surface <b>70</b> of intermediate sheet <b>24</b> so that potential consumers can see what they are receiving when they are purchasing without expanding transaction product <b>12</b>.

At <b>224</b>, a consumer who has decided to purchase transaction product <b>12</b> presents transaction product <b>12</b> on backer <b>14</b> to a retail store employee, retail store kiosk, remote terminal or other person or device to scan account identifier <b>44</b> using a machine, such as a kiosk or point-of-sale terminal, to access an account or record linked to account identifier <b>44</b>. In particular, account identifier <b>44</b> is scanned or otherwise accessed, for example through opening <b>130</b> of backer <b>14</b> to activate transaction product <b>12</b>. Upon accessing the account or record, then, at <b>226</b>, value is added to the account or record in the form of monetary value, points, minutes, etc. Thus, transaction product <b>12</b> is activated and loaded.

In one example, a predetermined value is associated with transaction product <b>12</b> (i.e., associated with the account or record linked to transaction product <b>12</b> via account identifier <b>44</b>) prior to activation and display, but such predetermined value is not initially available for use toward the purchase or use of goods and/or services. In such an embodiment, at <b>224</b>, transaction product <b>12</b> is activated to permit subsequent access to the predetermined value (e.g., subsequent loading on and debiting from the account or record) and no additional value is added during activation such that operation <b>336</b> may be eliminated.

Once transaction product <b>12</b> is activated and loaded, transaction product <b>12</b> can be used by the consumer or any other bearer of transaction product <b>12</b> to purchase goods and/or services at the affiliated retail setting (e.g., a retail store or web site) or can be used in exchange for calling minutes, etc. In one embodiment, where transaction product <b>12</b> is displayed on a web site at <b>222</b>, then, at <b>224</b>, transaction product <b>12</b> may be activated in any suitable method and may not require the physical scanning of account identifier <b>44</b> to be activated or to otherwise access the associated account or record such as at <b>226</b>.

In one example, at <b>228</b>, the retail store or other affiliated retail setting or web site accepts transaction product <b>12</b> as payment toward the purchase of goods and/or services made by the current bearer of transaction product <b>12</b>. In particular, the value currently loaded on transaction product <b>12</b> (i.e., stored or recorded in the account or record linked to account identifier <b>44</b>) is applied toward the purchase of goods and/or services. At <b>230</b>, additional value is optionally loaded on transaction product <b>12</b> at a point-of-sale terminal, kiosk or other area of the retail store, retail web site, or other related setting. Upon accepting transaction product <b>12</b> as payment at <b>228</b>, the retail store or related setting can subsequently perform either operation <b>228</b> again or operation <b>230</b> as requested by a current bearer of transaction product <b>12</b>. Similarly, upon loading additional value on transaction product <b>12</b> at <b>230</b>, the retail store or related setting can subsequently perform either operation <b>230</b> again or operation <b>228</b>. In one example, the ability to accept transaction product <b>12</b> as payment for goods and/or services is limited by whether the account or record associated with transaction product <b>12</b> has any value stored or recorded therein at the time of attempted redemption.

<figref idrefs="DRAWINGS">FIG. 14</figref> is a flow chart illustrating one embodiment of a method <b>250</b> of using transaction product <b>12</b> (e.g., <figref idrefs="DRAWINGS">FIGS. 1-9</figref>). At <b>252</b>, a potential consumer of transaction product <b>12</b>, which is displayed in a retail store or viewed on a web site, decides to and does purchase transaction product <b>12</b> from the retail store or web site. It should be understood that transaction product <b>12</b> can be displayed and purchased alone or as part of transaction product assembly <b>10</b> (<figref idrefs="DRAWINGS">FIG. 1</figref>) along with backer <b>14</b>. Upon purchasing transaction product <b>12</b>, a retail store employee, a retail store kiosk or other person or device scans account identifier <b>44</b> (<figref idrefs="DRAWINGS">FIGS. 4 and 11</figref>) through opening <b>130</b> of backer <b>14</b> or otherwise reads or accesses account identifier <b>44</b>. Upon accessing account identifier <b>44</b>, the account or record linked to account identifier <b>44</b> is accessed and activated to load value onto transaction product <b>12</b> (i.e., load value to the account or record associated with transaction product <b>12</b>). In one embodiment, such as where transaction product <b>12</b> is purchased at <b>252</b> via a web site, actual scanning or other mechanical detection of account identifier <b>44</b> may be eliminated and/or manual input of code <b>46</b> may be added.

At <b>254</b>, the consumer optionally gives transaction product <b>12</b> to a recipient, such as a graduate, relative, friend, expectant parents, one having a recent or impending birthday, a couple having a recent or impending anniversary, etc. In one embodiment, a plurality of transaction product assemblies <b>10</b> are purchased and given to party goers, such as at a birthday party, etc. as party favors or gifts. As an alternative, the consumer can keep transaction product <b>12</b> for his or her own use thereby eliminating operation <b>254</b>.

At <b>256</b>, the consumer, recipient or other current bearer of transaction product <b>12</b> interacts with transaction product <b>12</b>. In one embodiment, playing or otherwise interacting with transaction product <b>12</b> at <b>256</b> includes removing transaction product <b>12</b> from backer <b>14</b>, removing stickers <b>98</b> from transaction product <b>12</b>, unfolding intermediate sheet <b>24</b>, removing game pieces <b>124</b> from a remainder of backer <b>14</b>, placing game pieces <b>124</b> on path <b>76</b> of intermediate sheet <b>24</b>, advancing game pieces <b>124</b> based on interaction with spinner <b>66</b>, and/or any other suitable interaction with the non-transactional features of transaction product <b>12</b>.

At <b>258</b>, the consumer or recipient redeems transaction product <b>12</b> for goods and/or services from the retail store or web site. At <b>260</b>, the consumer or recipient of transaction product <b>12</b> optionally adds value to transaction product <b>12</b>, more particularly, to the account or record associated with account identifier <b>44</b> included therewith, at the retail store or over the Internet (i.e., via the web site). Upon playing with transaction product <b>12</b> at <b>256</b>, redeeming transaction product <b>12</b> at <b>258</b>, or adding value to transaction product <b>12</b> at <b>260</b>, the consumer or recipient of transaction product <b>12</b> subsequently can perform either of operations <b>256</b>, <b>258</b>, or <b>260</b> as desired. In one embodiment, the ability of the consumer or recipient to repeat redeeming transaction product <b>12</b> at <b>258</b> is limited by whether the account or record linked with transaction product <b>12</b> has any remaining value stored or recorded therein at the time of attempted redemption.

Although primarily described above as occurring at a single retail store or web site, in one embodiment, purchasing transaction product <b>12</b> at <b>252</b>, redeeming transaction product <b>12</b> at <b>258</b>, and adding value to transaction product <b>12</b> at <b>260</b>, can each be performed at any one of a number of stores adapted to accept transaction product <b>12</b> or over the Internet. In one example, a number of stores are each part of a chain or are similarly branded stores. In one example, a number of stores include at least one web site and/or at least one conventional brick and mortar store.

Transaction cards and other products come in many forms, according to embodiments of the invention. The gift card, like other transaction products, can be “re-charged” or “re-loaded” at the direction of the original consumer, the gift recipient or a third party. The term “loading on” or “loaded on” herein should be interpreted to include adding to the balance of an account or record associated with a transaction card. The balance associated with the transaction card declines as the transaction card is used, encouraging repeat visits or use. The transaction card remains in the user's purse or wallet, serving as an advertisement or a reminder to revisit the associated merchant. Gift cards according to embodiments of the invention provide a number of advantages to both the consumer and the merchant. Other gift cards and transaction cards according to embodiments of the invention include loyalty cards, merchandise return cards, electronic gift certificates, calling cards, employee cards, frequency cards, prepaid cards and other types of cards associated with or representing purchasing power, monetary value, etc.

Although the invention has been described with respect to particular embodiments, such embodiments are for illustrative purposes only and should not be considered to limit the invention. Various alternatives and other modifications within the scope of the invention in its various embodiments will be apparent to those of ordinary skill.