Method and apparatus for transmitting picture information and data carrier containing picture information

Digitized picture information representing different pictures is stored in respective picture files. Each picture file has both digital picture data and presentation control information including at least orientation information for that picture. Respective additional presentation control information for the different pictures is contained in a separate control file. An apparatus for reading the information, for display on a television set, allows selective use of the presentation control information recorded in the picture file or the corresponding control information in the separate control file.