Method and apparatus for tracking game play

The invention is a method for tracking activities at a gaming machine and a system for player tracking. One embodiment of a method comprises generating data regarding individual activities associated with the operation of a gaming machine, transmitting the generated activity data to a remote location, storing the data at the remote location, and mining or manipulating the stored data based on one or more characteristics or criteria and generating an output. In one embodiment, the data is mined and the output is represented graphically, such as in a three-dimensional graph. In one embodiment, the generated data includes information regarding the identify of the player associated with the event, and the stored individual event data is mined to determine if the player has met criteria entitling the player to an award or "comp" separate from the awards provided by the gaming machine.