Mobile advertisement system and method

Mobile advertising system and method

p01The present invention relates to a mobile advertising system and method, and more particularly to a mobile advertising system and method that can provide a plurality of advertising content to the terminal.

p02In a typical mobile advertising system developers who want to publish ads on mobile applications, select one of the ad network (Ad network) companies to register as a publisher, and the use of standards for the ad network ads on mobile applications It shall be inserted.

p03However, such a mobile advertising system can be lower because they are supplying the advertising content from one ad network advertising companies in accordance with local non-Fill (Fill rate).

p04In addition, when a developer which provides the same application on a plurality of the state to be inserted into the advertisement, it is difficult to maintain a high fill ratio in all countries because it must select one of network advertisement business.

p05Therefore, if you write an application for each country to increase advertising effective exposure rain, one as well as a hassle that an application should write several bees per country, cumbersome which should be separate accounting for advertising revenue with each ad network-specific roum also occurs.

<p num="p06">The object of the present invention is to provide a mobile advertising system and method that can provide a plurality of advertising content to the terminal.</p><p num="p07">Another object of the present invention is to provide a mobile advertising system and method that can be provided to the terminal a plurality of advertising content to the same interface.</p><p num="p08">Another object of the invention to provide a mobile advertisement system and method that can provide an integrated accounting for advertising revenue to the publisher.</p>

<p num="p09">Mobile advertisement system for achieving the above object is, when the particular application program is to be driven, the terminal requesting the advertisement content inserted in the application to the advertisement relay server; Unit to the terminal receives the advertising content from the ad request from a plurality of networks of the ad network server, it characterized in that it comprises an advertisement relay server to transmit to the terminal.</p><p num="p10">In addition, the mobile advertisement method to achieve the above object, when the drive the application is in the terminal, the process of requesting the advertisement content inserted in the advertising application to the mediation server; Receives the advertising content from the advertisement request from the terminal relay server from the plurality of ad network of the ad network server, it characterized in that it comprises the step of transmitting to the terminal.</p>

<p num="p11">The present invention by providing a mobile advertisement system and method for the application can use various ad network provider by inserting a single line module, so that the application by the State to increase the ad fill non-produced several bees it has become possible to produce 10 000 effect punish one without any hassles. Also, if you register a specific ad networks and publishers to register as a publisher once the advertising mediation servers, without the hassle of receiving a separate advertising revenue settlement has the effect that can be integrated accounting for advertising revenue.</p>

p121 is a block diagram of a mobile advertising system according to an embodiment of the present invention.

p13It will be described below with reference to the accompanying detailed description of the preferred embodiments of the present invention. The same configuration of the drawings It should be noted that represents the same reference numerals even where possible.

p141 is a configuration diagram of a mobile advertising system according to an embodiment of the present invention.

p151, a mobile advertising system developer 100, a terminal 200, the advertisement relay server 300 and a plurality of ad network server includes (400a 400d).

p16The developer 100 develops the application, when developing the application of the plurality of ad network server (400a - 400d), a plurality of advertisement information that can display a plurality of advertising content that can be provided by the The insertion.

p17The developer 100 is inserted in the program for the standard of the protocol for providing the plurality of advertisement information from the advertisement relay server 300.

p18And the developer (100) corresponding to the plurality of using the inserted advertising module, the advertisement relay server 300 when the advertising information is inserted into a line module on the application inserts, wherein the application to be driven and to request the ad content.

p19In addition, the developer 100 is connected to the advertisement relay server 300 through a particular device registered as a publisher, and integration of a plurality of advertisement inserted into the application from the advertisement relay server 300 every predetermined time the settlement is provided with a advertising revenue.

p20The terminal 200 includes a plurality of advertising information is inserted into the application, and stores a plurality of applications, by the plurality of applications, wherein the developer (100).

p21When the application in which the plurality of the advertisement information inserted to be driven, the application drives the advertising module is inserted, the terminal 200 has the advertisement relay server, the advertisement content using the advertising module ( ask 300). At this time, the terminal 200 is connected to the advertisement relay server 300 via the wireless network. And the terminal 200 receives the advertising content from the advertisement display the intermediary server 300.

p22Terminal 200 in accordance with an embodiment of the present invention includes a mobile terminal and a fixed terminal. Here, the portable terminal is a mobile is easily transportable electronic devices as, video phones, mobile phones, smart phones (smart phone), IMT-2000 (International Mobile Telecommunication 2000) terminal, a WCDMA terminal, the UMTS (Universal Mobile Telecommunication Service) terminal, PDA (Personal digital Assistant), PMP (portable Multimedia Player), DMB (digital Multimedia Broadcasting) terminal, E-Book, a portable computer (Notebook, Tablet, etc.) or a digital camera (digital camera), and the like can be there. And a fixed terminal and the like can be desktop (desktop) personal computer.

p23The advertisement relay server 300 is a terminal 200, and the plurality of ad network server (400a - 400d) residing between, when the advertisement content is requested from the terminal 200, a plurality of ad network server (400a - 400d) of the request and the appropriate advertising content to the appropriate ad network server that provides the advertising content. And to the advertisement relay server 300 when the ad content is received from the corresponding line network server, the said terminal to the advertising content received 200, the MS 200 to change to match the specification of the protocol to provide to provide.

p24The advertisement relay server 300 is a terminal 200, and the plurality of ad network server (400a - 400d) being received between, the corresponding advertisement contents request from the terminal 200 from the ad network server, wherein this by providing to the terminal 200, a plurality of ad network server to handle the different protocols for each (400a 400d) it provides the same protocol to the terminal (200). Therefore, the advertisement relay server 300 has the plurality of ad network server through the one and the same interface can be provided to the MS 200, the advertising content provided in each (400a 400d).

p25In addition, the advertisement relay server 300 corresponding to each time the receiving receives the corresponding advertisement contents request from the terminal 200 from the ad network server provides to the terminal 200, the charging is added to the MS 200 the settlement in advertising revenue for publishers of advertising content.

p26And the advertisement relay server 300 provides an integrated top advertising revenue to the publisher in each predetermined period. The publisher is the developer of the application, the advertisement content is inserted, the developers have registered in advance by the publisher to the advertising mediation servers 300.

p27The plurality of ad network server (400a - 400d) each of which stores the advertising content. The plurality of ad network servers, each (400a 400d) is transmitted to the advertisement relay server, when a request from the advertisement content 300, the advertisement relay server 300 to the content.

p28In operation for providing advertising content to the terminal through a mobile advertising system, such as the above, in step 101 the developer 100 is registered as a publisher to the advertisement relay server 300, and a plurality of ads in step 102 information and advertising brokerage develop the application inserting the advertising module in the server is available.

p29If the application is developed in the step 102 is stored is downloaded to the terminal 200, the application is run on the terminal 200 in step 103, the application will start the advertising module is inserted. The terminal 200 proceeds to step 104 to request the ad content by the advertising module corresponding to the advertisement information inserted in the application to the advertisement relay server 300.

p30When the advertisement content is requested from the terminal 200, the advertisement relay server 300 has the plurality of ad network server (400a - 400d) of those capable of providing the corresponding advertisement contents request from the terminal 200, the advertisement to the network server (400a) proceeds to step 105 to request the ad content.

p31And step 106 in the corresponding line network server (400a) to from advertising content is received when the advertisement relay server 300 has the appropriate ad network server (400a) to from the received advertisement contents to the terminal 200 to transmit the system 107 to proceed.

p32Then, the advertisement relay server 300 is an advertisement registered in the step 101 the charge to be imposed whenever the corresponding advertisement contents request from the terminal 200 to be provided to the MS 200, the MS 200 the publisher settled in advertising revenue. And the advertisement relay server 300 according to the request of the publisher or at the predetermined time, to incorporate the advertisement revenue settlement proceeds to step 108 to provide the advertisement publisher.

p33Above, the present invention, the terminal and the plurality of ad network server between ad mediation server is present as a result, the terminal at the drive on which the application has a plurality of advertisement information, the insertion to be, and the terminal has a plurality of advertisement information to a corresponding a plurality each of the advertising content through the same interface may be provided from the advertisement relay server. One is also not through advertising mediation servers for sending and receiving an ad request and ad content between devices with multiple ad networks, servers, advertising publication that is, developing the application by inserting a plurality of advertisement information, developers conveniently through the advertising mediation servers It may be provided with integrated advertising revenue settlement.

p34Mobile advertising system and method of the present invention can also be embodied as computer readable code on a computer-readable recording medium. The computer-readable recording medium includes all kinds of recording devices storing data that can be read by a computer system. Examples of the recording medium are a ROM, RAM, an optical disk, a magnetic tape, a floppy disk, a hard disk, nonvolatile memory, and the like, also comprises a carrier wave (such as data transmission through the Internet). Also recorded in a computer-readable medium may be distributed over network coupled computer systems allow code is stored and executed in a computer can read in a distributed manner.

p35The present invention is a view in the illustrated embodiment the reference to the description, but which illustrative as only, and the art of ordinary skill to have character if this since various modifications and equivalent other embodiments are possible that point to understand it. Accordingly, the invention of a true technological protection range is attached registered claims the technical ideas on by fixed must do is.