Communicating information on the internet

A system i provided for the presentation of information, in particular advertising matter, on a "push" basis is provided for use in a computer based network system, and in particular the Internet. The network has at least one service provider, and generally many, wherein each service provider has a plurality of web sites resident on a web server so that network users are able to access such web sites. At least some of the web sites include a web page having links providing for selective connection to a chosen target web page which may be one of a plurality of possible target web pages. At least one or some of the web pages transferred to a user station are each based on primary data for creating the requested target page display at the user station and secondary data for either itself creating a secondary page display, typically an advertisement, at said user station or for streaming in data from elsewhere to create a secondary page display at said user station. The programming of the system is such that following a request for the target web page, the secondary page display is displayed automatically in advance of the target page being displayed, generally for a limited period of time. Various optional refinements and variations to the system are provided.