Method and apparatus for encoder-based distribution of live video and other streaming content

An encoding scheme converts the output of an encoder to broadcast IP stream that is translated by remote receivers (14, 16, 18) or clients (20) to the original encoder output protocol. A protocol translation allows the encoder to be distributed to provide for larger scaling of encoders and servers (14, 16, 18), and better quality of service (QOS) and control over the distribution of streaming media. A server can also be provided with a built-in encoding scheme that provides a broadcast IP stream.