Interactive television program guide with advertising attract mode

An interactive television program guide system having advertisement regions where a sequence of linked advertisements are displayed. The advertisements in each sequence of linked advertisements all advertise the same program, product, or service. A sequence of linked advertisements may consist of attraction mode avertisements and information mode advertisements that are concerned with enticing and informing, respectively. A displayed advertisement changes to the next advertisement in the sequence of linked advertisements based on the movement of a highlight region among the program listings by a user. A display advertisement may also change after a specified period of user inactivity.