US7982599B2

System for dynamically pushing information to a user utilizing global positioning system

Summary by NHIP

Dynamic GPS Content Pushing

The method monitors a wireless device's geographic position and pushes digital content when the device enters a predefined distance of a content-associated area within a specific timeframe. Distinctive elements include matching demographic codes between the device and content, utilizing criteria such as annual income, vehicle ownership, search history, and purchase records to select advertisements, menus, or media files.

Claim Score by NHIP

Read claim 1, the broadest

Abstract

A method for transmitting advertisements includes receiving information regarding location of a user, and user profile or user demographic information; and transmitting a targeted advertisement to the user, the targeted advertisement is selected from a set of advertisements as a function of the location of the user, and the user profile or user demographic information.

US7982599B2, drawing sheet 1
Sheet 1 of 13

Term

Term ended

Expired 26 July 2021, 5.2 years ago.

  1. Priority
  2. Filed
  3. Granted
  4. Expired
  5. Today

27 claims: 5 independent, 22 dependent

  1. 1
    Broadest claimClaim Score 83, broad(NHIP)A method comprising:monitoring a geographic position of a wireless communications device;and pushing digital content to the wireless communications device in response to determining that the geographic position of the wireless communications device has changed to be within a predefined distance of a geographic area associated with the digital content during a predefined timeframe associated with the digital content.
  2. 10
    An apparatus comprising:one or more processors configured to receive geographic position data associated with a wireless communications device, and configured to initiate transmission of digital content to the wireless communications device in response to determining that the geographic position of the wireless communications device has changed to be within a predefined distance of a geographic area associated with the digital content during a predefined timeframe associated with the digital content.
  3. 12
    The apparatus of 11 , wherein the wireless communications device and the digital content are associated with the one or more demographic criteria via demographic codes.
  4. 19
    An article of manufacture comprising computer readable media having instructions stored thereon, the instructions comprising:instructions for monitoring a geographic position of a wireless communications device;and instructions for pushing digital content to the wireless communications device in response to determining that the geographic position of the wireless communications device has changed to be within a predefined distance of a geographic area associated with the digital content during a predefined timeframe associated with the digital content.
  5. 21
    The article of manufacture of 20 , wherein the wireless communications device and the digital content are associated with the one or more demographic criteria via demographic codes.