Method and system for providing a customized media list

BACKGROUND OF THE INVENTION

1. Field of the Invention

The present invention relates generally to the transmission of broadcast media over a data network, and more particularly to, a method and system for providing a customized media list to a user over that data network.

2. Description of the Related Art

Conventional broadcast media (including visual and audio media over a television) has been provided to viewers and listeners for decades and typically falls under the paradigm illustrated in prior art FIG. <b>1</b>. Prior art FIG. 1 is a block diagram view of a conventional broadcast media paradigm. In prior art FIG. 1, media <b>5</b>, includes both content <b>10</b> (e.g. television shows, sports, news, weather, movies, concerts, etc.) and advertising <b>15</b>. The content <b>10</b> is provided to the viewer. and listener for entertainment or information purposes, while the advertising <b>15</b> is typically used to provide revenues for the broadcaster <b>20</b>. The broadcaster <b>20</b> also shares the advertising revenues with the content <b>10</b> providers. Thus, from FIG. 1, the broadcaster <b>20</b> is the distributor <b>25</b> of the content <b>10</b> and the advertising <b>15</b> to the viewer and listener <b>30</b> through a distribution means <b>35</b>. The distribution means <b>35</b> includes public broadcast <b>40</b>, cable <b>45</b> distribution and satellite <b>50</b> distribution. In essence, the broadcaster <b>20</b> distributes the content <b>10</b> and advertising <b>15</b> through the distribution means <b>35</b> and generally shares the costs of distributing such content <b>10</b> and advertising <b>15</b> with the viewer and listener <b>30</b> through the distribution means <b>35</b>.

Several disadvantages exist with the paradigm of prior art FIG. <b>1</b>. These disadvantages are shared by the advertisers of the advertising <b>15</b>, the broadcasters <b>20</b> and the viewer and listener <b>30</b>. A first disadvantage is that the viewer and listener <b>30</b> has few options as to the content <b>10</b> and advertising <b>15</b> that the viewer and listener <b>30</b> may view. That is, such content <b>10</b> and advertising <b>15</b> has already been scheduled by the distributor <b>25</b> and the viewer and listener <b>30</b> may only watch (or listen to) such content <b>10</b> and advertising <b>15</b> that has been scheduled. The viewer and listener's only option is to change the channel on the television or turn off the television. Either option limits the viewing audience for the broadcasters <b>20</b>, advertisers <b>15</b> and content <b>10</b> providers.

A second disadvantage is that advertisers can only guess as to the number of the target audiences viewing the content <b>10</b>. Well known audience estimators only estimate the number or actual viewers and listeners that watch and listen to the content <b>10</b> and advertising <b>15</b>. The advertisers <b>15</b> base their targeted audiences on such estimated ratings. Thus, advertisers are paying for advertising that may never reach the full target audience. This is because the advertisement is not reaching 100 percent of the target audience. Also, the current estimate of viewers and listeners only provide a guess on the number of actual viewers and listeners.

A third disadvantage with the paradigm of prior art FIG. 1 is that no one television channel is customized to each viewer and listener. A viewer and listener must therefore search the various contents throughout the television channels which takes time and may result in little or no content and advertising being watched.

A fourth disadvantage is that specific television content <b>10</b> is only shown at a specified schedule, which a viewer and listener may not always be available to adhere to. Thus, a viewer is forced to either miss the scheduled content or otherwise must record the content which takes planning and time.

A fifth disadvantage is that the ratings for the audience of a particular content is delayed in the paradigm of prior art FIG. <b>1</b>. Further, such ratings are imperfect in that only an estimate rather than an actual number of viewers may be given.

A need therefore exists for a method and system for providing media that alleviates many of these disadvantages.

SUMMARY OF THE INVENTION

The present invention provides for a method for providing a customized media list to a user over a data network. The method includes the first step of providing a personalized data of the user to a computer system. Then, the computer system generates a customized media list for the user based on the personalized data and provides the customized media list to the user through the computer system. The customized media list represents a customized content and a customized advertising to the user.

In a further embodiment, the method also includes the step of retrieving, through the computer system, a customized media based on the customized media list. The customized content represents a list of television shows and the customized advertising represents a list of advertising commercials, where the list of television shows and the list of advertising commercials are arranged in a predetermined order.

An additional step, in a still further embodiment, of providing the personalized data includes the step of providing a personal profile of the user that contains data describing the user. This substep includes, in this embodiment, providing a television show preference of the user.

The generating step, in another embodiment, also includes generating, through the computer system, the customized media list based on the personal profile, the television show preference, the past viewing habits and a predetermined list of available television shows of the user.

The step of providing the personalized data to the computer system further includes, in another embodiment, providing the personalized data to a client of the computer system and then transmitting the personalized data to a server of the computer system from the client of the computer system. Then, in a further embodiment, the generating step includes the step of generating the customized media list at the server of the computer system.

The step of providing the customized media list to the user further includes, in a still further embodiment, the steps of transmitting the customized media list from a server to the client of the, computer system, then retrieving through the client, a customized media being represented by the customized media list immediately upon receiving the customized media list, where the customized media includes a television show and an advertising commercial. Then the step of providing the customized media list from the client to the user is provided. A further embodiment includes a step of providing an option to the user of modifying the customized media list.

The present invention further provides for a system for providing a customized media list to a user over a data network. This system, in one embodiment, includes a server storage medium for storing an entire content media, an entire advertising media and a personal data of the user. In this embodiment, the system further includes a processor for generating a customized media list from the personalized data, the entire content media and the entire advertising media. A transmitting means for transmitting the customized media list over a data network is also included as part of the system. Also as part of the system is a client processor for retrieving the customized media represented by the customized media list. A client storage media is also provided for storing the customized media list and the customized media transmitted from the service processor. The system further includes a client processor that provides an option to the user of modifying the customized media list. Also as part of this system, in a further embodiment, is a display means for displaying the customized media and customized media list to the user.

In a still further embodiment, the present invention further provides for a system that provides a customized media list to a user over a data network that includes a storage means for storing an entire content media, an entire advertising media and a personalized data of the user. The system further has a server processor means for generating a customized media list from the personalized data, the entire content media and the entire advertising media. A transmitting means for transmitting the customized media list over a data network is provided, as is a client processing means for retrieving the customized media represented by the customized media list. A client storage means for storing the customized media list and the customized media transmitted from the server processor is also provided.

The present invention further provides, in another embodiment, for a computer readable medium having computer instructions stored thereon, so that when the computer instructions are loaded into a computer system, those instructions cause the computer system to perform the steps of providing a personalized data of the user to a computer system, then generating a customized media list by the computer system for the user based on the personalized data. A last step is then performed of providing the customized media list to the user through the computer system where the customized media list represents a customized content and a customized advertising.

The present invention also provides, in a still further embodiment, for an electronic signal having data containing computer instructions that, when loaded into a computer system, causes the computer system to perform the steps of providing a personalized data of the user to a computer system, then generating a customized media list by the computer system for the user based on the personalized data, and then providing the customized media list to the user through the computer system where the customized media list represents a customized content and a customized advertising.

BRIEF DESCRIPTION OF THE DRAWINGS

A more complete appreciation of the invention and any of the advantages thereof will be readily obtained as the same becomes better understood by reference to the detailed description when considered in connection with the accompanying drawings, wherein:

FIG. 1 is a prior art block diagram view of a broadcast media industry paradigm;

FIG. 2 is a block diagram view of an embodiment of the computer system of the present invention;

FIG. 3 is a block diagram view of an embodiment of the server of the present invention;

FIG. 4 is a block diagram view of an embodiment of the client of the present invention;

FIG. 5 is a flow chart of an embodiment of the method of the present invention;

FIG. 6 is a flow chart of an embodiment of the method of the present invention; and

FIG. 7 is a block diagram view of a general purpose computer that may be used to implement an embodiment of the method and system of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

System Overview

FIG. 2 is a block diagram view of an embodiment of the computer system of the present invention. In FIG. 2, a computer system <b>200</b> is shown having a server storage medium <b>205</b>. The server storage medium <b>205</b> may be any type of storage device as are well known in the art, for example, any type of disc including floppy disc, optical disc, DVD, CD-ROMS, magnetic optical discs, RAM, EPROM, EEPROM, magnetic or optical cards, or any type of storage media that is suitable for storing electronic instructions/data. The server storage medium <b>205</b> contains individual databases including an entire content media <b>210</b>, an entire advertising media <b>215</b> and a personalized data database <b>220</b> of a user <b>240</b>. It is noted that the personalized database <b>220</b> may also contain personalized data of multiple users. Each of these databases store either content <b>210</b>, advertising <b>215</b> or personalized data <b>220</b> for use in the computer system <b>200</b> using an embodiment of the method of the present invention as described below. The computer system <b>200</b> further includes a server <b>225</b>, which may have the embodiment of any general purpose computer as shown in FIG. 7 described below. It is noted that the computer system <b>200</b>, as shown in the embodiment of FIG. 2, shows a server <b>225</b> and client <b>235</b> as two separate general purpose computers (FIG. <b>7</b>). However, as is apparent to one skilled in the art, the server <b>225</b> and client <b>235</b> connected by the data network <b>230</b> may, in fact, be a single general purpose computer, where the data network <b>230</b> is a bus (FIG. 7) rather than a data network such as the Internet. That is, while the embodiment of FIG. 2 shows the server and client as separate entities, those entities may in fact be one general purpose computer as shown in FIG. <b>7</b>.

Still in FIG. 2, a data network <b>230</b> connects the server <b>225</b> and the client <b>235</b>. The data network <b>230</b> may be an Internet, an Intranet, an ethernet-type bus, or any type of connection that is able to transfer data between the server <b>225</b> and client <b>235</b>. In one embodiment, the data network <b>230</b> is the Internet, where data is transmitted from different geographical locations where the server <b>225</b> and the client <b>235</b> are located. The server <b>225</b> includes a server processor (not shown), which may be any well-known central processing unit (CPU) or a microprocessor (whether a single microprocessor or a plurality of microprocessors). The server processor, in one embodiment of the present invention, generates a customized media list <b>226</b> from personalized data <b>241</b> that is entered by the user <b>240</b> to the client <b>235</b>. Thus, as more fully described below, a user <b>240</b> will provide personalized data <b>241</b> to the client <b>235</b>. Again, the client <b>235</b> is a computer system <b>200</b>, which may be any general purpose computer as described below in FIG. <b>7</b>.

After the user provides the personalized data <b>241</b> to the client <b>235</b>, that personalized data <b>241</b> is transferred through the data network <b>230</b> to the server <b>225</b>, which is also part of the computer system <b>200</b>. Once at the server <b>225</b>, a server processor generates a customized media list <b>226</b> from the personalized data by reviewing the entire content media in the content media <b>210</b> and the entire advertising media <b>215</b> to match the entire content media <b>210</b> and the entire advertising media <b>215</b> to the personalized data <b>241</b> to create a customized media list <b>226</b>. By match, it is understood that two particular algorithms are provided, within the server <b>225</b>, in order to provide a customized media list. The match occurs using properties of the content <b>210</b> and advertising <b>215</b> as described below. A first algorithm, implemented by a personalized content service module (FIG. <b>3</b>), generates a customized content portion of the customized media list while a second algorithm, a personalized advertising service module (FIG. <b>3</b>), generates a customized advertising media for the customized media list <b>226</b>. These algorithms are created using software programming techniques that may be programmed using languages such as Java, C++ or any basic conditional programming language. Any such algorithm would attempt to optimize the entire content media <b>210</b> and the entire advertising media <b>215</b> that is generated onto the customized media list so as to personalize the content based on the user's <b>240</b> preference while minimizing the advertising media <b>215</b> based on an optimal profit to the provider of the content media <b>210</b>.

Once the customized media list <b>226</b> is generated by the server <b>225</b> using the two algorithms described above, the customized media list is transmitted through the data network <b>230</b> by any transmitting means. In one embodiment, the transmitting means would be any means of data communications including modem lines, cable, satellite, DSL, fiber optic lines or other well-known similar means for transmitting data between two remote locations. In a further embodiment, the transmitting means may be the bus described in the general purpose computer of FIG. <b>7</b>. Furthermore, the client <b>235</b> may be a single client, or a single general purpose computer such as the computer of FIG. 7, or may be multiple clients as shown in FIG. 2. A client processor (not shown) retrieves customized media from the entire customized content media <b>210</b> that is represented on the customer media list. That is, the client <b>235</b> receives; the customized media list from the server <b>225</b> over the data network <b>230</b> and then the client processor may retrieve the customized media, from other locations, based on the customized media list <b>226</b>. Once at the client <b>235</b>, the customized media list <b>226</b> is stored on a client storage medium that also may store the customized media transmitted from the server processor at the server <b>225</b>. Again, the client storage medium may be any type of medium as described with regard to the server storage medium and the general purpose computer of FIG. <b>7</b>.

In a further embodiment, the client processor. (not shown) further provides an option to a user <b>240</b> of modifying the customized media list <b>226</b> received from the server <b>225</b>. For example, the user may remove or add shows to the customized media list <b>226</b>, or may rearrange the customized media list <b>226</b>. It is further understood that the user may modify the customized media list not only to modify the customized media, but also to modify the customized advertising that is part of the customized media list <b>226</b>. In a still further embodiment, the user may remove customized advertising by paying the content provider a premium fee.

In another embodiment, a display means (not shown) is provided to the user <b>240</b> in order to view the customized media list <b>226</b> and the customized media. Further, the display means is used to transmit other information such as the personalized data <b>241</b> and other information described herein to the user. In a still further embodiment, an audio means is provided whereby the user may listen to the content media and advertising media being transmitted. Both the display means and audio means are implemented using devices described in the general purpose computer of FIG. 7 below.

FIG. 3 is a block diagram view of the server <b>225</b> shown in FIG. <b>2</b>. In FIG. 3, various software layers or modules are shown within the server <b>225</b>. As is well known to one skilled in the art, these layers or modules are implemented in computer code to perform the functions described herein. It is noted that while the server <b>225</b> is shown with the layers or modules depicted in FIG. 3, various other hardware and software modules may exist within server <b>225</b> including, for example, the server processor, storage means, etc. to make the server a general purpose computer as exemplified in the embodiment shown in FIG. <b>7</b>.

Still in FIG. 3, the server <b>225</b> is in communication with the data network <b>230</b> as depicted in FIG. <b>2</b>. Within the server <b>225</b> are multiple software modules and/or layers. A client communication layer <b>300</b> manages the manner in which the server <b>225</b> communicates with the client <b>235</b>. The client communications layer <b>300</b> is replaceable depending on the type of data network <b>230</b> utilized as well as the type of client utilized. Also in the server <b>225</b> is a personalized advertisement service module <b>305</b>. The personalized advertisement service module <b>305</b> performs the service of the first algorithm discussed above that matches the advertisement contained in the entire advertising media <b>215</b> to the customized content of <b>210</b>. Likewise, the personalized content service module <b>310</b> is the second algorithm described above used to match or optimize the content contained in the entire content media <b>215</b> to the users' personalized data. It is noted that these modules are implemented using software programming languages as described above. Also contained on the server <b>225</b> is the inventory management module <b>315</b>. This module <b>315</b> works in conjunction with the personalized advertisement service module <b>305</b> and the personalized content service module <b>310</b> to efficiently provide those services <b>305</b> and <b>310</b> to a user. That is, the inventory management <b>315</b> is shared by the module <b>305</b> and <b>310</b> for common routines or procedures that are run by the modules <b>305</b> and <b>310</b>. For example, it is anticipated that certain routines or procedures will be reiterated throughout the method of the present invention in providing the customized media list, and therefore, the algorithms of the modules <b>305</b> and <b>310</b> may use the module <b>315</b> to efficiently provide the services of those modules <b>305</b> and <b>310</b> to the user <b>240</b> (FIG. <b>2</b>).

The user management module <b>320</b> is used by the server <b>225</b> to receive the personalized data <b>241</b> of FIG. <b>2</b> and store such information on typical storage mediums. The user management module <b>320</b> takes the personalized data that consists of the personal profile of the user, the television show preference of the user and the past viewing habits of the user and stores that data on a storage medium in the server <b>225</b>. That information is later transmitted to the personalized advertisement service module <b>305</b> and the personalized content service module <b>310</b> that is later used to generate the customized media list being returned to the user. The media transport service module <b>325</b> is also located on the server <b>225</b> and performs the function of retrieving the customized media that is based on the customized media list <b>226</b>. The media transport service module <b>325</b> communicates with the entire content media <b>215</b> and the entire advertising media <b>210</b> to deliver the customized media to the user based on the customized media list <b>226</b>. It is noted that the server storage medium <b>205</b> contains the entire content media <b>215</b>, the entire advertising media <b>210</b> and the personalized data of the user may be physical databases contained within the server or, in a further embodiment, may be databases located throughout remote data networks or remote servers that may be retrieved by the server <b>225</b>. The database service module <b>330</b>, much like the client communication layer <b>300</b>, facilitates the communication between the server storage medium <b>205</b> and the modules <b>305</b>, <b>310</b>, <b>315</b>, <b>320</b> and <b>325</b>.

In use, the server <b>225</b> receives the personalized data <b>241</b> through the data network <b>230</b> using the client communication layer <b>300</b> to interface with the data network <b>230</b> and the client <b>235</b>. Once the personalized data <b>241</b> is received by the server <b>225</b>, the personalized data <b>241</b> is stored in the user management module <b>320</b>. Thereafter, the personalized data may be retrieved from the user management module <b>320</b> to be used by the personalized advertisement service module <b>305</b> and the personalized content service module <b>310</b>, in conjunction with the inventory management module <b>315</b>, to generate a customized media list <b>226</b> based on the personalized data <b>241</b>. Again, as discussed previously, the personalized data <b>241</b> is based on the. personal profile of the user, the television show preference of the user and the past viewing habit of the user that is provided by the user to the computer system at a first point in time where the user uses the computer system <b>200</b>.

After the customized media list <b>226</b> is generated by the server <b>225</b>, the customized media list <b>226</b> is transmitted through the data network <b>230</b> to the client <b>235</b>. At the time the customized media list reaches the client <b>235</b>, the client <b>235</b> requests, from the server storage medium <b>205</b>, through the data network <b>230</b> and the client <b>235</b>, the customized content and customized advertising contained with the entire content media <b>210</b> and entire advertising media <b>215</b> which is then returned to the client <b>235</b>. It is noted that in the server storage medium <b>205</b>, the personalized data database <b>220</b> contains the personal profile, television show preference and past viewing habits of the user. The customized content retrieved from the entire content media <b>215</b> represents television shows, movies, news, sports, weather, and other content that is not advertising information. The customized advertising contains advertising commercials that are sequenced within the customized content in a predetermined order. The predetermined order is determined by the content itself and the user's personalized data.

To match particular content and advertisements to a user, specific properties of the content and advertisements are stored in the sever storage medium <b>205</b> of FIG.<b>3</b>. For example, an advertiser may link certain properties, such as target audience, genre, age of user, income of the user, recreational interests of the user, etc., to particular advertisements and may send those advertisements to a user whose personalized data matches those properties. Again, the match is performed in the modules <b>305</b> (for advertisements) and <b>310</b> (for content) of FIG. 3 It is noted that these properties may be saved in any database, not only the server storage database <b>205</b>.

Similarly, content may contain properties saved on a database that describe the content. The properties are, for example, title, genre, actors, length of the content, recommended audience and other properties that describe the content. In a further embodiment, the properties may be embedded in the actual content or advertisement itself. Alternatively, in a still further embodiment, the properties may be embedded in the audio portions of the content or advertisement and any type of speech recognition device may be used to locate those properties in the audio portions of the content or advertisement. In essence, the properties may be placed in any location as long as the properties may be matched with the personalized data of the user.

FIG. 4 is a block diagram view of the client <b>235</b> of FIG. <b>2</b>. In FIG. 4, the client <b>235</b> is shown with various modules contained therein. Much like the server <b>225</b> of FIG. 3, these modules are implemented using software code or other types of computer instructions to implement the functionality of these modules as described below. It is understood that the client <b>235</b> may be multiple clients as shown in FIG. 2, may be a single client as shown in FIG. 4 or even be the same as the server <b>225</b> as part of one computer system <b>200</b>. The devices that comprise the client are standard general purpose computer devices as depicted in FIG. 7 below.

In FIG. 4, a user service module <b>400</b> is contained within the client <b>235</b> and serves to interact with the user <b>240</b> to transmit the personalized data <b>241</b> from the user <b>240</b> to the server <b>225</b> in order to generate the customized media list (not shown). The user service module <b>400</b> further provides the functions of interfacing with the user to provide preferences to the user on television shows. In essence, the user service <b>400</b> is used for all interactions with the user <b>240</b> that may be implemented by the computer system of the present invention. Also in client <b>235</b> is customized media service module <b>405</b> that handles the reception of the customized media from the server <b>225</b> through the data network <b>230</b>. The customized media service module <b>405</b> receives the customized media that is based on the customized media list and sends the customized media to the media cache service module <b>410</b> that contains a storage medium (not shown) to hold the customized media. Again, the client <b>235</b> contains multiple devices for a general purpose computer such as that shown in FIG. 7 below. The server communication layer <b>415</b> enables a client <b>235</b> to communicate with the data network <b>230</b> and the server <b>225</b>, and is interchangeable with various types of servers and data networks.

In use, the client <b>235</b> of FIG. 4 receives the personalized data <b>241</b> that provides a personal profile of the user <b>240</b> containing data that describes the user <b>240</b>. This type of data includes information regarding the user <b>240</b> such as name, age, income, address, hobbies, hours of television watched per day, profession, and any other type of information that is suitable for purposes of marketing content or advertising to a user <b>240</b>. The personalized data <b>241</b> further includes television show preferences from the user <b>240</b> (either by category or particular shows), movies, news, sports or other types of television broadcast. It is noted that the personalized data <b>241</b> of the user <b>240</b> may also include audio preferences of the user in order to transmit customized media and a customized media list specifically directed to audio preferences of the user. Thus, the present invention as claimed below, is not limited to purely visual content. The preference of a user may include audio preferences, in alternative embodiments.

Returning to FIG. 4, the personalized data <b>241</b> is received by the user service module <b>400</b> of the client <b>235</b> and the interaction between the user <b>240</b> and the client <b>235</b> is performed by the user service module <b>400</b>. Thus, a user <b>240</b> may receive prompts such as questions asking “please insert your name”, “please provide your address”, etc. depending on the data described above that is being requested. After the user service module <b>400</b> receives that information, that personalized data is transmitted through the data network <b>230</b> to the server <b>225</b> where the customized media list is generated by the server <b>225</b> as described in FIG. <b>3</b>. The customized media list is then returned from the server <b>225</b> through the data network <b>230</b> to the client <b>235</b> where it is received by the user service module <b>400</b> and transmitted to the user <b>240</b>. Concurrently with receiving the customized media list by the user <b>240</b>, the customized media is retrieved from the server <b>225</b> through the data network <b>230</b> from the server storage medium and returned to the customized media service <b>405</b> and the client <b>235</b> where it is stored in media cache service <b>410</b> by a storage medium as described below in FIG. <b>7</b>.

Methodology

FIG. 5 is a flow chart of an embodiment of the method of the present invention. In FIG. 5, a first step <b>500</b> begins where a user provides personalized data to a computer system. From FIGS. 2-4, it is described that the user <b>240</b> provides personalized data to the computer system <b>200</b> that includes the client <b>235</b> and the server <b>225</b> through a data network <b>230</b>. The computer system <b>200</b> includes the client <b>235</b>, server <b>225</b> and the server storage medium <b>205</b>, or, in alternative embodiments, separate computer systems contained remotely at the client location and the server location. The user typically provides the personalized data to the computer system through some type of display means (not shown) such as a television set, a personal computer or other type of display means that allows the user to interface with the computer system (FIG. <b>7</b>). In another embodiment, the user can enter the personalized data through other means that are not visual, such as audio means, or other input devices such as those listed with regard to the general purpose computer of FIG. <b>7</b>.

Once the user provides the personalized data to the computer system, a customized media list for the user is generated based on the user's personalized data at step <b>505</b>. At this step <b>505</b>, the customized media list <b>226</b> of FIG. 2 is generated by the server <b>225</b> using the personalized advertisement service module <b>305</b> and the personalized content service module <b>310</b>, in conjunction with the inventory management module <b>315</b>, to generate the customized media list (FIG. <b>3</b>). As described above, the customized media list is based on the personal profile, the television show preference, the past viewing habits and a predetermined list of available television shows that the user provides as personalized data and is also provided from the entire content media <b>210</b> of the service storage medium <b>205</b>. Again, the customized media list is generated by the modules <b>305</b> and <b>310</b> of FIG. <b>3</b>. After the customized media list is generated at step <b>505</b>, the customized media list is provided to the user and automatically utilized by the user via the computer system. The customized media list represents the customized content contained in the entire content media and the customized advertising contained in the entire advertising media <b>215</b>. The customized media list is provided to the user through the user service module <b>400</b> of the client <b>235</b> and instantaneously the customized media service module <b>405</b> of the client <b>235</b> requests the customized content and the content advertising to be sent to the client and stored in memory using the media cache service module <b>410</b>.

Comprehensive Example

FIG. 6 is a flow chart of an embodiment of the method of the present invention. In FIG. 6, the comprehensive example of one embodiment of the methodology and system of the present invention begins at step <b>600</b> where a user, such as user <b>240</b> of FIGS. 2-4, turns a television on. It is noted that this comprehensive example relates specifically to providing visual content to a user, that is customized content and customized advertising that is visually received by a user on a television. However, note that the present method and system of the present invention is not limited to visual content or televisions, but is also inclusive of receiving audio or other stimulus through other means visual, audio or otherwise, using the method and system of the present invention as claimed below. Returning to the embodiment of the example of FIG. 6, after turning on the television, the computer system determines whether a personalized data of the user has been set up in the computer system. Note that multiple users may use a common system of the present invention, and therefore the computer system implementing the method and system of the present invention may request to know which user of a particular television, for example, is implementing the method and system of the present invention. Thus, at step <b>605</b>, the computer system determines whether the user has a personalized data by either asking the user's name or other identification, or if no other users are able to use the system, then the computer system automatically pulls up the personalized data of the user. If the computer system does not have a personalized data of the user, the user enters the personalized data if desired at step <b>610</b>. After the user enters the personalized data, the television transmits the personalized data to the computer system <b>200</b> of FIG. 2 at step <b>615</b>. If the user does have personalized data already in the computer system, the personalized data is automatically sent to the computer system at step <b>615</b> and step <b>610</b> is skipped. At step <b>615</b>, the user has already provided a personal profile of the user, a television show preference and past viewing habit. This is combined with a predetermined list of television shows that are contained in the entire content media <b>215</b> of the server storage medium <b>205</b>, all shown in FIGS. 2 and 3. At step <b>615</b>, the personalized data goes from the user's television to the client <b>235</b> of FIG. 2 as shown in FIG. <b>4</b>. Once at the client, the personalized data, which used the user service module <b>400</b> to interact with the user, is sent through the server communication layer <b>415</b>, through the data network <b>230</b> and to the server <b>225</b> which is shown in FIG. <b>3</b>. Upon arriving at the server <b>225</b>, the personalized data <b>241</b> goes through the client communication layer <b>300</b> and to the user management module <b>320</b>. The user management module <b>320</b> contains logic that sorts the personalized data in the personalized data database <b>220</b> and further communicates with the personalized advertisement service module <b>305</b> and the personalized content service module <b>310</b> in order, to generate a customized media list, using the inventory management module <b>315</b>, where the customized media list is based on the personalized data. Again, the customized media list is generated by matching properties of the content and advertisements with the personalized data of the user. When the customized media list is generated by the server <b>225</b>, the customized media list is sent through the client communication layer <b>300</b> through the data network <b>230</b> to the client <b>235</b> where the customized media list is sent through the server communication layer <b>415</b> to the customized media service module <b>405</b>. Once at the customized media service module <b>405</b>, the customized media is list is sent to the media cache service <b>410</b> while simultaneously sent to the user service module <b>400</b>. At the user service module <b>400</b>, the customized media list is displayed to the user, in this embodiment, through a television. Simultaneously, then the customized media service module <b>405</b> sends the customized media list to the media cache service module <b>410</b>, the media cache service module <b>410</b> interacts with the server communication layer <b>415</b> and goes through the data network <b>230</b> to the server <b>225</b>, and through the client communication layer <b>300</b>, to retrieve the customized content and customized advertising that is contained in the server storage medium <b>205</b>. The customized content and the customized advertising is then sent back through the server <b>225</b>, the data network <b>230</b> is cached at the media cache service module <b>410</b> of the client <b>235</b> on a storage medium. Thus at this step, the computer system has generated the customized media list and sent that list to the user's television at step <b>620</b>. Now that the customized media list has been sent to the user at step <b>620</b>, the television retrieves the customized content and the customized advertising that has been cached in the storage medium through the media cache service module <b>410</b> on the client <b>235</b> at step <b>625</b>. Now, at step <b>630</b>, the user views the customized content and the customized advertising being shown on the television. Next, at step <b>635</b>, the user is given an option to modify the customized advertising being shown on the television. Next, at step <b>635</b>, the user is given an option to modify the customized media list. If the user so chooses, the user may customize the media list to add, remove, or otherwise rearrange the customized content on the customized media list at <b>640</b>. If the user so chooses to modify the customized media list, the personal data of the user is updated in view of such modification at step <b>645</b>. If the user does not choose to modify the customized media list, the user the merely views the customized content and customized advertising on the television at step <b>630</b>.

FIG. 7 illustrates a high-level block diagram of a general purpose computer which is used, in one embodiment, to implement the method and system of the present invention. The general purpose computer, in one embodiment, acts as either the server <b>225</b> or client <b>235</b> of FIGS. 2-4, or both. The general purpose computer <b>746</b> of FIG. 7 includes a processor <b>730</b> and memory <b>725</b>. Processor <b>730</b> may contain a single microprocessor, or may contain a plurality of microprocessors, for configuring the computer system as a multi-processor system. In alternative embodiments described above, the processor <b>730</b> includes the server processor and client processor of FIGS. 2-4 above. Memory <b>725</b>, stores, in part, instructions and data for execution by processor <b>730</b>. If the system of the present invention is wholly or partially implemented in software, including computer instructions, memory <b>725</b> stores the executable code when in operation. Memory <b>725</b> may include banks of dynamic random access memory (DRAM) as well as high speed cache memory.

The computer of FIG. 7 further includes a mass storage device <b>735</b>, peripheral device(s) <b>740</b>, audio means <b>750</b>, input device(s) <b>755</b>, portable storage medium drive(s) <b>760</b>, a graphics subsystem <b>770</b> and a display means <b>785</b>. For purposes of simplicity, the components shown in FIG. 3 are depicted as being connected via a single bus <b>780</b> (i.e. transmitting means). However, the components may be connected through one or more data transport means (e.g. Internet, Intranet, etc.). For example, processor <b>730</b> and memory <b>725</b> may be connected via a local microprocessor bus, and the mass storage device <b>735</b>, peripheral device(s) <b>740</b>, portable storage medium drive(s) <b>760</b>, and graphics subsystem <b>770</b> may be connected via one or more input/output (I/O) buses. Mass storage device <b>735</b>, which is typically implemented with a magnetic disk drive or an optical disk drive, is in one embodiment, a non-volatile storage device for storing data and instructions for use by processor <b>730</b>. The mass storage device <b>735</b> includes the storage medium of embodiments of the present invention, and the server storage medium and client storage medium in alternative embodiments. In another embodiment, mass storage device <b>735</b> stores the first and second algorithms of the server in an embodiment of the present invention. The computer instructions that implement the method of the present invention also may be stored in processor <b>730</b>.

Portable storage medium drive <b>760</b> operates in conjunction with a portable non-volatile storage medium, such as a floppy disk, or other computer-readable medium, to input and output data and code to and from the computer system of FIG. <b>7</b>. In one embodiment, the method of the present invention that is implemented using computer instructions is stored on such a portable medium, and is input to the computer system <b>746</b> via the portable storage medium drive <b>760</b>. Peripheral device(s) <b>740</b> may include any type of computer support device, such as an input/output (I/O) interface, to add additional functionality to the computer system <b>746</b>. For example, peripheral device(s) <b>740</b> may include a network interface card for interfacing computer system <b>746</b> to a network, a modem, and the like.

Input device(s) <b>755</b> provide a portion of a user interface. Input device(s) <b>755</b> may include an alpha-numeric keypad for inputting alpha-numeric and other key information, or a pointing device, such as a mouse, a trackball, stylus or cursor direction keys. Such devices provide additional means for interfacing with the customized media list and the customized media in the method of the present invention. In order to display textual and graphical information, the computer <b>746</b> of FIG. 7 includes graphics subsystem <b>770</b> and display means <b>785</b>. Display means <b>785</b> may include a cathode ray tube (CRT) display, liquid crystal display (LCD), other suitable display devices, or means for displaying, that enables a user to view the customized media list or customized media. Graphics subsystem <b>770</b> receives textual and graphical information and processes the information for output to display <b>785</b>. The display means <b>785</b> provides a practical application for providing the customized media list of the present invention since the method of the present invention may be directly and practically implemented through the use of the display means <b>785</b>. The computer system <b>746</b> of FIG. 7 also includes an audio system <b>750</b>. In one embodiment, audio means <b>750</b> includes a sound card that receives audio signals from a microphone that may be found in peripherals <b>740</b>. In another embodiment, the audio system <b>750</b> may be a processor, such as processor <b>730</b>, that processes sound. Additionally, the computer of FIG. 7 includes output devices <b>745</b>. Examples of suitable output devices include speakers, printers, and the like.

The devices contained in the computer system of FIG. 7 are those typically found in general purpose computer, and are intended to represent a broad category of such computer components that are well known in the art. The system of FIG. 7 illustrates one platform which can be used for practically implementing the method of the present invention. Numerous other platforms can also suffice, such as Macintosh-based platforms available from Apple Computer, Inc., platforms with different bus configurations, networked platforms, multi-processor platforms, other personal computers, workstations, mainframes, navigation systems, and the like.

In a further embodiment, the present invention also includes a computer program product which is a computer readable medium (media) having computer instructions stored thereon/in which can be used to program a computer to perform the method of the present invention as shown in FIG. <b>5</b>. The storage medium can include, but is not limited to, any type of disk including floppy disks, optical disks, DVD, CD ROMs, magnetic optical disks, RAMs, EPROM, EEPROM, magnetic or optical cards, or any type of media suitable for storing electronic instructions.

These same computer instructions may be located in an electronic signal that is transmitted over a data network that performs the method as shown in FIG. 5 when loaded into a computer. The computer instructions are in the form of data being transmitted over a data network. In one embodiment, the method of the present invention is implemented in computer instructions and those computer instructions are transmitted in an electronic signal through cable, satellite or other transmitting means for transmitting the computer instructions in the electronic signals.

Stored on any one of the computer readable medium (media), the present. invention includes software for controlling both the hardware of the general purpose/specialized computer or microprocessor, and for enabling the computer or microprocessor to interact with a human user or other mechanism utilizing the results of the present invention. Such software may include, but is not limited to, device drivers, operating systems and user applications. Ultimately, such computer readable media further includes software for performing the method of the present invention as described above.

Numerous advantages exist with the method and system of the present invention as claimed below.

First, a user is given many more options as to what content the user wishes to view or listen to than in the past. Rather than going channel by channel on a television or audio receptor, the user is able to specifically personalize the content that it wishes to view at all times. Second, advertisers now have highly personalized data on each user so that the advertising may be directed closely to the particular audience that advertisers wish to attract. Third, a user may, as discussed above with options to the system and method of the present invention, choose to pay additional fees in order to avoid advertising in general. This adds to the entertainment value of the content being watched since advertisements are avoided and time is saved. Fourth, the number of actual users may now be closely monitored rather than relying on audience estimators that can only guess as to the number of actual viewers or users watching or listening. Fifth, with the personal data on the user being known, advertisers may be more confident in the percentage of those users that fit within its target audience, thereby reaching a higher percentage of that target audience than in the past.

Sixth, the user has the advantage now that it may schedule the content that it wishes to view or listen to at the user's leisure rather than on a scheduled programming list as is currently the case.

Although the present invention has been described in detail with respect to certain embodiments and examples, variations and modifications exist which are within the scope of the present invention as defined in the following claims.