Advertising tag

May 16, 1961

2,984,031

Filed June 1, 1959

A. S. GIESECKE

ADVERTISING TAG

Sheets-Sheet 1

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ATTORNEYS

May 16, 1961

2,984,031

A. S. GIESECKE

ADVERTISING TAG

Filed June 1, 1959

Sheets-Sheet 2

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May 16, 1961

2,984,031

A. S. GIESECKE

ADVERTISING TAG

<img file="US2984031A_D0003.tif" />

United States Patent Office

2,984,031

Patented May 16, 1961

2,984,031 ADVERTISING TAG

Albert S. Giesecke, 400 Montgomery St, San Francisco 4, Calif.

Filed June 1, 1959, Ser. No. 817,292

Claim. (Cl. 40—16)

This invention relates to a merchandise tag and more ¹⁵particularly relates to a three-dimensional tag suitable for snapping into a price molding.

Many stores are provided with counters having a decorative molding around the shelves which have a plurality of grooves therein whereby price tags, or other indicia, ²⁰may be snapped into the groove. When one desires to call particular attention to some merchandise, it is highly desirable to provide a merchandise tag which has three dimensions, i.e., a tag which will not only occupy the channel molding but one which will also protrude there- ²⁵from and call particular attention to the merchandise displayed at that particular place.

Various attempts have been made to provide threedimensional price tags and the like, but they have not been fully satisfactory since they either require a number ³⁰of parts or do not produce the desired effect or are too expensive to produce.

According to the present invention, a three-dimensional snap-on merchandise strip is provided which can be cut from a single piece of flat stock and readily folded to ³⁵form a rigid three-dimensional figure. The part protruding to form the 3-D effect can be formed in the shape of a rectangle, a triangle, a cone, a segment of a cylinder, a box-like structure or in other forms and may be either of the same size as the channel molding or may extend ⁴⁰above, below or can extend both above and below the molding. Suitably, the merchandise strip of the present invention is cut from a strip of paper, although plastic or other materials of a fairly stiff, flat nature are suitable. Generally speaking, the objects of the present in- ⁴⁵vention are accomplished by cutting a piece of paper so that it has two generally rectangular sections held together with an intermediate section which may be of various shapes. The two rectangular sections form an angle with each other, which angle may be from 0° to ^6Uslightly less than 180° or preferably from 0° to 175°.

In the drawings forming a part of this invention,

Figure 1 is a perspective view of a conventional channel-type tag holder with a merchandise strip of the pres- __ ent invention in place thereon. ⁵

Figure 2 is a side elevation of the structure shown in Figure 1.

Figure 3 is a front elevation of the structure shown in Figure 1.

Figure 4 shows the die-cut tag before it has been folded and inserted in a molding.

Figure 5 shows another embodiment of this invention wherein the central figure is a cone, while Figure 5A shows the effect produced when the tag is plaed in a molding.

Figure 6 shows the form which is used to produce a semi-cylinder extending above the shelf, while Figure 6A shows the effect produced when installed on a shelf.

Figure 7 and Figure 7A show a figure having the form γθ of a semi-box extending above the shelf.

Figure 8 and Figure 8A illustrate an embodiment of the invention wherein the central portion takes the form of a triangle which extends above and below the shelf but parallel to the edge thereof.

Figure 9 shows a tag wherein the two rectangular members form an angle of zero degrees to each other. Figure 9A shows the tag of Figure 9 in perspective view.

Figure 10 shows a structure wherein the two rectangular portions form an angle of about 15° with each other. Figure 10A shows the structure of Figure 10 installed on a shelf.

Turning now to a description of the drawings by reference characters and referring specifically to Figures 1 through 4, there is shown a shelf 9 having a channel molding 11 thereon having an upper lip 13 and a lower lip 15. The specific form of tag shown forms a pyramidal structure with the bottom extending slightly beyond the bottom of the molding. The blank from which the structure is made has a first rectangular portion 17 and a second rectangular portion 19. It will be understood, of course, that the sections 17 and 19 are of suitable width for insertion in the molding 11. Connecting the sections 17 and 19 is a center section, designated 21. Since this is to form a pyramidal structure, the center section 21 has a fold line 23 intersecting it. Further, the center section 21 is attached to the side sections 17 and 19 by the fold lines 25 and 27, respectively. Further, in order to provide clearance for the lower molding lip a notch 29 is provided at the bottom of the fold line 25, while a similar notch 31 is provided at the bottom of the fold line 27. To use the device, the two ends 17 and 19 are folded upwardly on the fold lines 25 and 27, respectively, while the device as a whole is folded downwardly on the fold line 23. Then, one of the members 17 or 19 is inserted in the molding and the edges of the members 17 and 19 are brought into alignment as the opposite rectangular member is forced into the molding. This produces the strutcure illustrated in perspective in Figure 1. It will be noted that by bringing the parts into this position, they are placed under some tension so that a relatively rigid structure is provided even though the tag itself may be made of a relatively thin, weak material.

In Figure 5, another embodiment of the invention is shown, having the two side members 17 and 19, with the indicia reversed thereon, so that the outstanding figure will be flush with the molding at the bottom and will extend from the top. It will be further noted that with this structure there is no central fold line, but only the two side fold lines 33 and 35, so that the extended portion is in the form of a smooth segment of a cone, rather than an angular figure, as heretofore described.

In Figure 6, the fold lines 37 and 39 do not come together at either end and there is no central fold line so the resulting figure, shown in 6A, takes the form of a semi-cylinder and thus simulates the appearance of a conventional tin can. The cuts 38 and 40 permit clearance of the lower lip of the channel.

In Figure 7, it was desired to provide a rectangular figure which would simulate the appearance of a box. For this purpose, the rectangular sections are connected by fold lines 41 and 43 to the central portion, while the central portion itself has fold lines 45 and 44.

In Figures 8 and 8A, a structure is provided which simulates the appearance of a curved arrow which stands out a short distance from the molding.

In Figures 9 and 9A, another embodiment of the invention is shown wherein two tabs of rectangular configuration, designated 51 and 53, are provided which are parallel to each other, i.e., are not angularly displaced towards each other. In this embodiment, there is a central portion 55 and the central portion 55 is connected to the members 51 and 53 by the fold lines 57 and 59,

2,984,031 respectively. Further, the notches 61 are provided adjacent to each of the fold lines to secure clearance from the lip molding. The central portion 55 has the additional fold lines 63 thereon and, when folded as heretofore described, produces the effects shown in Figure 9A.

In Figures 10 and 10A, an advertising tag is shown wherein two side members 65 and 67 are set at an angle of about 15° to each other. This embodiment, when folded, produces the effect shown in Figure 10A.

It is believed apparent from the foregoing that I have provided an attractive advertising sign which, due to its unique folded action and the tension produced by the material, provides a relatively rigid sign which extends beyond a conventional channel-type tag holder.