Rotary display stand

Application filed October 13, 1924. Serial No. 743,258.

This invention relates to a display device, and more particularly to a display device for merchandising confections or the like; and has special reference to the provision 5 of a rotary stand for confection show jars.

A prime desideratum of my present invention comprehends the provision of a rotary display stand designed and constructed for supporting a plurality of standard up10 right snow jars in a manner to produce a compact, neat and attractive display and to permit of efficient and convenient merchandising service.

In producing a display device for confec15 tions or the like which may be capable of rendering good service for both display and sales uses, a number of problems confronting the dealer or storekeeper require solution, prime among which are the desirability 20 and ofttimes the necessity of effecting the best display or “show” from the vantage point of the patron in the least available space, and the desiderata of permitting the obtaining of quick and easy accessibility to 25 the display containers either from in front of or behind the service counter by either the dealer or the patron for dispensing the goods in a sanitary manner. For use “on the counter,” standard ' upright show jars 30 when appropriately and advantageously grouped afford solution of the problem of space economy ; but hitherto no effective means have been provided for supporting such show jars in a way to permit not only 35 the desired display, but to afford both convenient and sanitary merchandising use. A prime desideratum of my present invention therefore comprehends the provision of a display device designed to support a plural40 ity of upright show jars in an attractive grouping and constructed to afford quick and sanitary Service from any side of the display counter.

Other objects of the invention include the 45 provision of a display stand constructed for detachably receiving standard upright show jars, and display stands of this nature which may be inexpensively manufactured and sold at low cost.

To the accomplishment of the foregoing and such other objects as will hereinafter appear, my invention consists in the elements and their relation one to the other, as hereinafter particularly described and sought to be defined in the claims, reference 55 being had to the accompanying drawings which show the preferred embodiment of my invention, and in which:

Fig. 1 is a perspective view of the rotary display stand of my invention showing one eo manner of its use,

Fig. 2 is a plan view shown on an enlarged scale taken in cross-section on the line 2—2, Fig. 3,.

Fig. 3 is an elevational view thereof taken 65 in cross-section on the line 3—3, Fig. 2, and showing the manner of using the display stand when confections are dispensed and sold, and

Fig. 4 is a perspective fragmentary view 70 of the same.

Before describing my invention in detail, I will briefly premise that in accomplishing the aforementioned objects of the invention, the display stand embodying the principles 75 of my said invention is constructed to receive a plurality of show jars or containers arranged in a circular or circumferential formation, the show jars being revoluble as a group on the display stand to permit the 80 bringing of any of tne show jars into view for selection by the patron or for reach by the dealer, each, of the upright show jars or containers being further so supported as to permit the movement thereof from a ver- 85 tical or upright position to an inclined or tilted position to facilitate dispensing of the contents thereof. The construction and arrangement of this display device are such that normally and during display use all the '90 show jars or containers are maintained in their upright positions to produce a compact organization and to permit a plurality of display devices to be arranged in contiguous and gang formation, and so that ⁹⁵when the selling or dispensing of the confections is desired, any selected show jar or container may be moved to a tilted position foi* the sanitary removal of the contents thereof without disturbing the relation ¹⁰⁰

1,728,512 between the remaining show jars of the group or the position of adjacent or contiguous display devices.

Referring now more in detail to the draw5 ings, the display device in its more specific aspects comprises a revolvable support generally designated as 10, which in the preferred construction is mounted on a base 11, the said revolvable support receiving a plu10 rality ot show jars or container^ 12, 12 arranged circumferentially on the support, the construction exemplified in the drawings embodying five of said containers arranged in circular formation, each of the contain15 ers or show jars 12 being mounted on the support for movement between vertical or normal display positions and tilted merchandising positions shown in Figs. 1 and 3 of the drawings.

The revolvable support 10 preferably comprises a turntable made for example of cast metal and provided with a plurality of radially arranged arms 13 to 18 inclusive, each arm being adapted for supporting a 25 display jar or container, each of the arms being provided with downturned side flanges such as 13' and 13² for the arm 13 (Fig. 4), the turntable being centrally provided with a sleeve portion 19 received by a post 30 20 forming part of a standard, which post is received by and fixed to a central boss portion 20' formed in the base 11, the construction being such 'that the turntable is revolvable on the base 11. The base 11 35 may also be made in the form of a casting of any desired contour or design and provided with a plurality of supporting legs 21, 21.

For supporting the containers or show 40 jars 12 for movement between the vertical normal display positions and the tilted merchandising positions, each of the turntable arms is provided with a holder hingedly carried by the arm, each holder 45 being movable between upright and tilted positions. The arms 13 to 18 are each provided with a holder generally designated as 22, each said holder comprising a base or foot portion 23 having upturned toe por50 tions 24, 24 for receiving the bottom of the show jar or container 12, as clearly shown in the drawings, each said holder further including an upstanding leg portion 25 which detachably receives a resilient yoke 55 member 26, the said yoke member being adapted for encircling and' receiving the heck of the show jar 12, and being constructed so as to be readily contractable to permit the looped ends 27, 27 thereof to 60 be receivable in and- removable from an opening 28 provided in the upper end of the upstanding leg portion 25.

For hingedly mounting the holder 22 on a turntable arm, as for example the turn65 table arm 13, the holder foot portion 23 is provided with the downturned toe portions 29' and 29² on opposite sides thereof, and overlying the flanges 13' and 13² respectively of the radial arm 13, the toes and flanges serving as bearing means for a hinge pintle 70 30 (see Figs. 3 and 4). For limiting the movement of the holder in the inclined position, the turntable arm 13 is provided with a downturned stop portion 31 which cooperates with the front of the foot or base 75 portion of the holder, as is clearly evident from Figs. 1, 3 and 4 of the drawings.

With this construction it will be apparent that a show jar or container 12 may be readily mounted on or detached from a. so holder 22, and that the containei· will be held securely in position on the holder during rotary movement of the turntable and tilting movement of the holder, each holder and show jar being supportable in a stable S5 manner either when the same is in the upright position or in the tilted merchandising position.

If desired to enhance the attractiveness of the display, the centrally positioned post 90 20 may be provided with a fixed table 32 at the top thereof for receiving and supporting a show jar 33 shown in Fig. 1 of the drawings.

The manner of making and using the ro- 95 tary display stand of my invention and the numerous advantages thereof will in the main be fully apparent from the above detailed description thereof. It will be apparent that the upright show jars when 100 grouped in circumferential formation as shown particularly in Fig. 1 of the drawings present a neat as . well as compact organization, so that a number of rotary display devices may be arranged in closely 105 spaced relation on a counter or like support in a relatively small space. It will be further seen that any of the display jars may be rotated into view of the patron for his ready selection of the confection de- no sired for purchase, after which the show jar may be rotated into position for accessibility or reach of the storekeeper behind the counter, the show jar being then movable from the display position to the inclined 115 position to permit a facile insertion of a scoop or similar dispensing device for removing the confections in a clean and sanitary manner. It will be also evident that the show jars may be replaceable with facil- 120 ity when the same are desired to be refilled or for any other purpose. The rotary display, stand of my invention furthermore combines the advantages of the display and service afforded by both upright and tilted 125 show jars at comparatively low cost.

While I have shown my invention in the preferred form, it will be apparent that many changes and modifications may be made in the structure disclosed without departing 130

1,728,512 from the spirit of the invention, defined in the following claims.