Method and system (embodiments) for advertising in a mobile communication system

UKRAINE

(19) and A (11) 85271 (13) C2

(51) IPC (2006)

H04O 7/20

MINISTRY OF EDUCATION SCIENCE OF UKRAINE

STATE DEPARTMENT OF INTELLECTUAL PROPERTY

DESCRIPTION

TO THE INVENTORY PATENT

(54) METHOD AND SYSTEM (OPTIONS) FOR PUBLICATION OF ADVERTISING MESSAGES IN THE MOBILE COMMUNICATION SYSTEM

(21) a200702454

(22) April 13, 2005

(24) Jan 12, 2009

(86) PCT / 32005/012638, 13.04.2005

(31) 10 / 851,524

(32) May 21, 2004

(33) from

(46) Jan 12, 2009, BUL No. 1,2009

(72) PAPULOV MIHAIL V.

(73) GLOBAL DIRECT MANAGEMENT CORP.

(56) from 20040266406, 30.12.2004

from 5852775, 22.12.1998

from 6725022, 20.04.2004

from 6862455, 01.03.2005

(57) 1. and the publication of advertisements in the system

mobile communication theme that contains:

device for forming advertising messages, designed to store an array of advertisinginformation and provide the requested advertising information;

outgoing mobile communication device; and

network of service provider, designed to ensure communication between the device for the formation of promotional messages and the outgoing mobile device of communication, where the mobile communication device in the turn includes:

device for generating requests designed to generate requests for advertising information; a transmitter designed to transmit at least a request for advertising information device for the formation of advertising messages; a receiving device designed to receive at least the requested advertising information provided by the device for the formation of advertising messages;

a storage device for storing at least the requested advertising information; an interface device for transmitting and providing advertising information selected from the requested advertising information stored in a storage device to a mobile device user the destination when sending an external mobile device to request a connection of the mobile communication device to the destination; and a message device designed to record advertising information provided to the user interfaces device.

2. The method of publication of advertisements in the system of mobile communication, which includes:

the generation of a request for advertising information in the original mobile communication device; the transmission of a request for advertising information deviceforming advertising messages; providing promotional information requested in the order of the formation of advertising messages; reception of at least the requested advertising information provided by the device for the formation of advertising messages;

storing at least the requested advertising information;

the transmission and provision of advertising information, selected from the stored requested advertising information, to the user of the mobile communication device to the addressee when sending a request for connection to the device communication of the destination; and

Record selected advertising information provided to the user.

3. The method of claim 2, wherein the request is formed and provided with one or more advertising units, each of which is a graphical, textual and / or audio information, each unit of the promotional information provided may contain data about the amount of time it is provided to users, and along with advertising information may be passed parameters of the original mobile communication device.

4. The method of claim 2, wherein the content of the generated classified information may be based on the stored information stored in the original mobile device communication.

5. The method of claim 3, wherein the information disclosure includes displaying text and graphic information and playing audio information on the respective audio device, the information being provided after determining the conditions for its availability to the user, and the unit of the river information that is provided, is displayed with its serial number or without it, if it is in a single copy of the table.

6. The method of claim 5, wherein the number of units of displayed information decreases by one after each of its selection and displaying the user, and the recording is accompanied by

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the accumulation of statistical information that fills with the selected advertising information used by the user when it is displayed, with statistical information including the time of display of the selected advertising information and the period of time during which it was displayed, and formed a telephone flag signal , which identifies the telephone number of the user, which records the selected advertising information, and the generated statistical information sent to the device for the formation of advertising messages.

7. The method of claim 6, wherein the basis of a statistical information signal is a signal for reducing the cost of using a mobile communication device for a user of a mobile communication device requesting advertising information.

8. The method of claim 6, which differs in that it monitors the information used in the system signal of the statistical information and changes the time interval between the advertising information requests generated to provide periodic revenue from the river-

banner messages of new advertising information and storage of it in the storage device.

9. A system for publishing advertisements in a system of mobile communications comprising a plurality of mobile communication devices comprising: an advertising server used to collapse advertising information comprising multiple advertising units and for the transmission of multiple mobile communication devices advertising information, including a plurality of advertising units; impose a provider of services that is used to provide communication between the advertising server and a plurality of mobile communication devices, where each mobile communication device from said set of mobile devices includes a password to store advertising information, which includes a plurality of advertising units; and an advertising server configured to manage a single ad unit from multiple units to provide users with a plurality of mobile devices called '

Link to linked applications

This application is a partial extension of application No. 10 / 851,524 for the United States Patent, filed on May 21, 2004, US provisional application No. 60 / 566,522, filed in the register on April 28, 2004. and the United States Preliminary Application No. 60 / 562,088, filed on April 13, 2004, the content of which is hereby incorporated by reference in the present document.

The subject of the invention

The present invention relates to the publication of reports in mobile communication systems, and in particular to the method and system for publishing advertisements in mobile communication systems.

Prerequisites for the invention

Mobile communication systems are increasingly becoming an integral part of everyday life. For example, in recent years, the number of users of cellular telephony systems has grown steadily. As the telecommunication industry grows, there is a significant improvement in the technology. Mobile communication devices, such as cell phones, usually include improved information display devices capable of representing text data in color and more complex graphic information. In addition, microprocessors of such devices have sufficient power to process very large amounts of data, which allows transmit and display text data, complex graphics and audio data. Thus, the instant messaging facility is a convenient medium for advertisers.

For example, US Patent No. 6,622,174 B1 has a relation to the system and the method of sending, re-creating and joining of advertisements for e-mails that are sent by e-mail. The European patent EP0986273 A1 has a bearing on the transmission of promotional messages through the service of sending short messages (WMD).

The Russian patent PYU191949 relates to the method of distribution of advertising and information messages (variants). The French patent RP 2810836 relates to a deleted system of message management using a public domain and allows you to direct messages to user addresses. All these patents relate mainly to publicity advertisements in the mobile communication system, but do not disclose systems and publication methods. advertising the mobile communication system, discussed in this application.

Obviously, it is desirable to provide a method and system for the publication of advertising in the mobile communication system.

Brief Description of the Invention

An advertising system in the mobile communication system, in accordance with an example of a data access implementation, includes an advertising message forming device for storing the advertising information and for providing the advertised information, the mobile communication device ime of the service provider, intended for security purposes a connection between a message generating device and a mobile communication device, wherein the mobile communication device in turn includes a request generation device designed to generate a call s advertising information transmission device designed for on-request corrections least the advertising information naprystriy formation of advertising messages, the receiving device for WAS OBTAINED Lock least a required promotional information provided reklamnyhpovidomlen forming device,

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an apparatus for generating promotional messages when a connection request request with a second communication device is received by a mobile communication device with the reporting information indicating an incoming connection request and a message device for recording advertising information, presented by the user interface interface.

According to another example of the implementation of the present invention, the system for publishing advertisements in the mobile communication system includes a device for creating promotional messages intended to store advertising information and to provide advertised advertising information, a mobile device communications, a network of service providers, providing a connection between the advertising message generating device and the mobile device at the communication path, wherein the mobile communication device in turn includes a request generation device designed to generate a request in the advertising information transmission device designed for on-request corrections least the advertising information naprystriy formation of advertising messages, the receiving device for WAS OBTAINED Lock least a required promotional information provided reklamnyhpovidomlen forming device, a storage device intended to store at least the invoiced advertising information, a device for generating a connection request, intended to provide connection requests to a second communications device, wherein the advertising information and request for information from the invitee device for the formation of advertising messages are selected. The connection is transmitted to the second communication device in such a way that the selected advertising information is provided to the user of the second mobile communication device with the reporting information indicating the incoming connection request and the device idomlennya located on the second communication devices, the values ​​for post-selected advertising-infor mation provided by the user prystroyuzv'yazku second. device for generating a connection request request, which is intended to provide connection requests to a second communications device, wherein the advertising information and connection request sent to the second device is selected by the inviting device for generating advertising messages. that the selected advertising information is provided to the user of the second mobile communication device with the reporting information indicating the incoming connection request and the message device located on the second communication device for recording the selected advertising the information provided to the user of the second device communications. device for generating a connection request request, which is intended to provide connection requests to a second communications device, wherein the advertising information and connection request sent to the second device is selected by the inviting device for generating advertising messages. that the selected advertising information is provided to the user of the second mobile communication device with the reporting information indicating the incoming connection request and the message device located on the second communication device for recording the selected advertising the information provided to the user of the second device communications.

In accordance with an example of implementing the present invention, the method of publishing an advertisement in a mobile communication system includes the generation of a request for advertising information on a mobile communication device, the transmission of at least a request for advertising information of the device, the formulation of advertising messages, the provision of the question for the device for the formation of advertising information, reception of at least invited reglamename information, which is provided by the device for the formulation of advertisements and their messages, the storage of at least invite advertising information, the presentation of selected advertising and information from the requested advertising information and informative information indicating an incoming connection request with the user of the mobile communication device upon receipt of the connection request with the second communication device, and the recording of the selected advertising information submitted to the user ,

According to yet another exemplary embodiment of the present invention, the method for publishing an advertisement in the mobile communication system includes the generation of a request for advertising information on a mobile communication device,

the transfer of at least a request for advertising information to the device for forming promotional messages, the provision of advertising information that is invoked in the form of advertising messages, the reception of at least the invoice of advertising information provided by the device for the formation of river-banner messages, the storage of at least the required advertising information, the generation of the requested connection with a second communication device, transmitting a request for connection and selected advertising information from the requested advertising information to the second communication device so that it is useful uvachevi druhohoprystroyu connection will be provided to selected reklamnainformatsiya and information messages VKA-cates to a connection request after receiving and rec-sa connection requests to the second device zv'yazkuvybrana advertising information provided by User's vachevi.

In accordance with the example of the implementation of this finding, the computer system includes a processor and readable computer system, the memory device software includes program programs executed by the processor for the implementation of the stages of the method of publication of advertising in the system of mobile communication. These stages of the method include the generation of a request for advertising information onmobile communication device, the transfer of at least a request for advertising information of the device for the formation of advertising messages, the provision of advertising information, which is invited to the device for the formation of advertising messages, the reception of at leastswitched advertising information provideddeviceforming advertising messages , keeping at least the invitation of advertising information, the presentation of advertising information, selected from the requested advertising information,

In accordance with the example of the implementation of this finding, the computer system includes a processor and readable computer system, the memory device software includes program programs executed by the processor for the implementation of the stages of the method of publication of advertising in the system of mobile communication. In accordance with another example of implementing the present invention, these steps of the method include generating a request for advertising information on a mobile communication device, remitting at least a request for advertising information for the purpose of generating promotional messages, inviting the device to generate advertising information, receiving at least the invoice for advertising information , which is provided in the form of the formation of advertising messages, the collusion of at least the invitation of advertising information, the generation of a request for connection with a second device called '

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the message information indicating the incoming connection request, when the connection request is received and stored, on the second communication device, the selected advertising information is provided to the user.

In accordance with an exemplary embodiment of the present invention, the advertising publication system in the mobile communication system includes a mobile communication device, a network of a service provider, designed to provide a connection to a mobile communication device, wherein the mobile communication device in turn, includes a device for determining the number of the calling subscriber, intended to identify the telephone number of the incoming connection request withthis mobile device, a local deviceforming promotional messages designed to store advertising and formation having from wearing-many people who identyfikuyutsyaprynaymni by phone number, the device forming tsomulokalnyy-promotional posts omlen compares telefonnyynomer identified with phone numbers of many individuals inadaye specific promotional information

According to yet another example of the implementation of a data acquisition, the method for publishing an advertisement in the mobile communication system includes identifying the telephone number of the incoming request for connection to the mobile communication device, comparing the telephone number with the telephone numbers of many persons, where the telephone numbers this set of individuals is stored in a local device for the formation of advertising messages, along with promotional information, which refers to each of these individuals, providing specific advertising information that is relevant to the person concerned, for Ova that Identificati-tion phone number of the person responsible telefonnomunomeru and presenting user ID-tuvachevi mobile communication spetsyfichnoyireklamnoyi information together with povidomlyayuchoyuinformatsiyeyu that indicates an incoming request mgr-ment through the interface device.

According to an exemplary embodiment of the present invention, the system for publishing advertisements in a mobile communication system includes a device for generating advertising messages designed to store a mass of advertising information and to provide the invoice information, a mobile communication device, a network of service provider, designed to provide communication between the device for the formation of promotional messages and mobile device communication, where the mobile device in turn includes a request generation device designed to generate requests for rymannya advertising information from the device formation reklamnyhpovidomlen, receiving / transmitting device for transmitting information that vklyuchayezapyt connection, and receiving information via the Invitee schovklyuchaye the providers of services ka advertising information stores

a device capable of storing at least a prompted message from an apparatus for issuing advertising messages in response to a request, and an interface device suitable for providing a mobile communication device user with advertising information selected from the claimed advertising information when requesting a connection to the second communication device The device is received by a mobile communication device, along with the reported information indicating an incoming connection request.

According to yet another example of the implementation of a given input, the method of publication of advertising in the system of mobile communication includes the formation of a request for river information, the transfer of the request advertising information device for the formation of advertising messages, where the device formation of advertising messages stores an array of advertising information, reception of invoice advertising information from the device the formation of advertising messages, the storage of invitations for advertising information on the memory device and the provision of the user of the mobile communication device anoyi advertising-In Service, together with information notifying information is handled, indicating an incoming request z'yednannyapry a mobile communication device zapytuna connection.

According to another example of the implementation of the data input, the system for publishing advertisements in the system of mobile communications, which includes a multitude of mobile devices of communication, includes a server for advertising messages, intended for storing advertising information consisting of a large number of advertising devices, and for the transfer of a large number of mobile devices communications advertising information, which includes a lot of advertising units, and a network of service providers, designed to provide communication between the server-ROM of advertising messages and a multitude of mobile devices of communication, where en at these mobile-Story has a memory for storing advertising info rmatsiyi, including many advertising items aserver advertisements konfihurovanyytakym way

Brief description of illustrative materials

A more complete and clearer understanding of the present invention, as well as all the advantages acquired in its use, can be obtained by studying the following detailed description hereinbelow with the corresponding illustrations, namely:

FIG. 1 is a block diagram of a system for publishing advertisements in a mobile communication system according to an embodiment of the present invention.

Figure 2 is a block diagram illustrating a robust communication device for the system of publication of the republics in the mobile communication system depicted in Fig.1.

Figure 3 is a schematic diagram of a publication system

advertising in the mobile communication system according to yet

One example of implementing the present invention.

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FIG. 4 is a block diagram of a system for publishing advertisements in a mobile communication system according to an embodiment of the present invention.

FIG. 5 is a schematic diagram illustrating a method for publishing advertisements in a mobile communication system in accordance with an example of implementing the present invention.

FIG. 6 is a schematic diagram illustrating a method for publishing advertisements in a mobile communication system according to an example of implementing the present invention.

Figure 7 is a diagram of a process illustrating the method of publishing advertisements in a mobile communication system in accordance with another example of implementing this invention.

FIG. 8 is a block diagram illustrating a system topic for the publication of advertising in a mobile communication system according to an exemplary embodiment of the present invention.

9 is a schematic diagram of a computer system for implementing a method and system according to an example of realization of the present invention.

FIG. 10 is an illustration of a method for publishing a network in a mobile network according to an exemplary embodiment of the present invention. FIG.

FIG. 11 is an illustration of a method for publishing a reglamen in a mobile network of SZM according to an example embodiment of the present invention. FIG.

FIG. 12 is an illustration of a method for storing re-information information for a system for publishing advertisements in a mobile network according to an exemplary embodiment of the present invention. FIG.

FIG. 13 is an illustration of a method for storing re-key information for a system for advertising advertisements in a mobile communication network of SZM according to the present invention.

Figure 14 is an illustration of a method for the formation of a statistical information system for the publication of advertisements in a mobile network in accordance with an embodiment of the present invention.

FIG. 15 is an illustration of a method for generating a statistical information system for advertising ads in a mobile communication network of SZM according to the present invention.

FIG. 16 is an illustration of a method for publishing a network of mobile communications in accordance with an embodiment of the present invention; FIG. and

FIG. 17 is an illustration of a method for publishing a RLM in a mobile network of SZM according to the present invention.

Detailed description of the invention

Mobile communication systems typically include at least one mobile communication device, either a client device and a system operator, or a network of service providers, usually a cellular network that provides a connection between the client device and other communication devices Thus, the service provider network allows the mobile device (s) to interact with other mobile devices and other communication devices, such as ordinary telephones. In addition, the service provider network may provide the mobile device with the opportunity to interact with suppliers of the Internet services, so that the mobile device can access the Internet. In particular, mobile communication devices for access to the Internet are used, such as

rule, application protocol for wireless LAN. Mobile communication devices, as a rule, possess both voice communication capabilities and data exchange capabilities, thus allowing users to make phone calls and send and receive various data, including, for example, text data, audio data and / or graphic data. Examples of mobile communication systems include cellular telephone systems that are used as the technology of SOMA, distributed in the United States of America, as well as SPM technology, widely used in Europe and Asia.

The system and method that is the object of this invention can be implemented in the form of a program application, executed on a computer system such as a large computer, a personal computer, a pocket computer, a server, and so on. p. The computer system can be connected with the database data or data carriers of different types. Such connections can be organized, for example, by direct wired or wireless connection, via a network connection, such as a local area network, or via the Internet.

An example of a computer system that provides an implementation of the proposed system and method is shown in FIG. 9. The computer system 1θ0, hereinafter referred to as the system, may include a central processor 102, a memory 104, a print interface 106, a display device 108, a data transmission controller of a local network 110, a local network interface 112, a network controller 114, an intranet 116, a database 120, and one or more input settings, such as a keyboard, a mouse, and so on. Naturally, the computer system 100 can provide other components, and some components may be missing.

1 illustrates a system for advertising advertising in a mobile communication system in accordance with an example of realization of the present invention. The system includes at least one mobile communication device 12, a device for generating promotional messages 14, and a network provider 16, which provides for the interconnection of at least a mobile communication device and the manner in which advertising messages are generated. You may need to add additional mobile devicescommunication 12a, 12b, 12s.

2 shows a more detailed mobile communication device 12, shown in FIG. Mobile device 12 in the overwhelming implementation includes a device for generating requests 22, designed to generate advertising information queries. The transmitting device 23 is intended for transmitting to the extreme extent the request for advertising information of the device for generating promotional messages 14 by means of the network of the service provider 16. The receiving device 24 is designed to receive at least the advertising information requested in the form of advertising messages. 14. " The device 26 is intended to collapse at least the invoiced promotional information. Interface device 27 is designed to provide the user of a mobile device with '

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the communication link 12. The message unit 28 can be used to record the advertising information provided to the user. In order to control the order of the generation of requests 22, a transmission device 23, a receiving device 24, a memory device 26, an interface device 27, and a preamble message 29, a controller (not shown), for example, a microprocessor may be included.

The request generation unit 22 generates a request for the sending of advertising information to the device for generating an advertisement message 14. The request mainly includes information that is related to the functional features of the mobile communication device 12. Information about the functional features mainly includes information relating to the size the display of the mobile device of communication 12, the limitations of the display or, for example, the capabilities of the audio subsystem of the mobile device communication.

The transmitting device 23 transmits at the very least the request for advertising information for the advertising message generation device 14 via the service provider's network 16. The transmitting device 23 can be used to transmit the mobile communication device 12 and any other information. Therefore, for transmitting all information from the mobile communication device 12, using the service provider's data 16, a single transmission device 23 can be used.

The device for the formation of promotional messages14 stores an array of advertising information and provides requested advertising information to the mobile communication device 12. The device for the formation of advertising messages 14 in the prevailing example, implements an advertising server that stores an array of advertising information. In particular, the device for the formation of promotional messages 14 retains a large number of advertising information units, and each such unit of advertising information in the prevailing example of implementation includes advertising information relevant to a particular advertising announcement. A promotional ad may relate to a particular advertiser or to a particular product or service. The device for generating advertising messages 14 provides the requested advertising information in response to a request transmitted by the mobile device 23 to the mobile device communication 12.

Advertising information stored in the device of the formation of advertising messages 14, can be graphic, text and / or audioinformation. Each unit of advertising information may also include the name of the advertiser, but the phone number or fax of the advertiser and any other necessary information, such as the address of the site of the advertiser's site. Each unit of advertising information in the prevailing example of implementation includes the number of impressions, indicating how many times the unit advertising information must be given to the user of the mobile device communication12. Device for the formation of advertising messages

14, in the prevailing example of implementation, provides, in response to a request for advertising information, invoice advertising information based on the inclusion of a request for information on functional features. Thus, advertising information sent to a mobile communication device 12 is detected compatible with the capabilities of the mobile communication device. The invoice for advertising information in the prevailing example of implementation is transmitted to the mobile communication device 12 using the network of the service provider 1b.

Reception device 24 receives the advertising information requested in the device for the formation of promotional messages 14. Reception device24 in the prevailing example of implementation takes all input information, including, for example, input voice information during telephone calls and incoming connection requests with other client devices. Thus, the only receiver device 24 can be used to receive all information. Until now, the separate transmission device 22 and a separate receiving device 24 have been discussed, but the use of the receiving / transmitting device is possible (see FIG. 8), which provides the possibility of receiving and transmitting. Such devices are widely used in mobile communication systems.

The memory 26 stores the advertising information received by the mobile device communication 12. The memory 26 can be any data carrier and, if necessary, store not only advertising but also any other information.

The interface device 27 provides information to the user of the mobile communication device12. Thus, the interface device 27 provides an interface between the user and the mobile communication device 12. The interface unit 27 may include a display screen (not shown) for displaying text or graphics. The interface device 27 may also include loudspeakers or any other device which other audio device for generating sound so that the advertising audio information was provided to the user.

Advertising information selected from the requested advertising information and stored in the storage device 26 is provided to the user by means of the interface device 27 when the requested connection to the mobile communication device 12 is received from the other, or the second communication device. Selected advertising information in the prevailing example of implementation is one unit of advertisinginformation. In the prevailing example of implementation, another device is another mobile device communication. A connection request typically includes information relating to the telephone number of another communication device, which is typically disclosed to the user of the mobile communication device 12, for example, on the display screen of the interface device 27. The display of the phone number does not require the use of large parts of the display area, so after receiving the request for the connection information that is selected from the recorded advertising information and stored in the smacking device 26, also presented to the user. Selected advertising information

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Be textual information, graphic information and / or audio information. The selected advertising information is presented to the user for as long as the user does not accept the connection request. Thus, the selected advertising information is provided to the user, without interfering with the use of the mobile communication device 12 and not discriminating the user after connecting to another device connection. Since, upon receiving the connection request, the attention of the user will be mainlyconfused to the interface device 27, then the user in most cases will see the selectedadvertising information.

A connection request may also include availability information. This accessibility information allows the provision of advertising information to the user of the mobile communication device12. If the availability information is not included in the connection request, the interface device 27 will not display the selected advertising information to the user.

Generating a request for advertising information, refining the request, preparing an advertisement, receiving the requested advertising information, and storing the advertising information by the generation device of the inquiries 22, transmitting the device 23, by the way of the formation of the advertising messages 14, the receiving device 24, and the memorization The present device 26, respectively, occurs when the mobile communication device is known to be in the standby mode. In other words, the mobile communication device waits for interaction with another communication device. It is possible to use the request timer (not already provided) in such a way that the advertising information generated by the request generation device 22 will be intermittently executed during the stay of the mobile communication device in standby mode. Thus, additional promotional information can be stored in storage device 26,

In the prevailing example of implementation, the generation of a request for advertising information, sending a request, preparing advertising information, receiving the requested advertising information and memorizing device for generating requests 22, transmitting a device 23, a device for forming advertising submissions 14, receiving device 24, The mopping device 26, respectively, is executed at a time when the download of the network provider of services is small. Thus, the request and the procedure for the preparation of advertising information are completed at a time when the activity in the network provider is low, which makes it possible to unload the network during the period of the largestload.

The mobile communication device 12 may include a message unit 28, which allows the user to record the promotional information that is provided to the user. The message device 28 collects and records advertising information, in particular, the advertising units provided to the user, and provides statistical information that relates to the information presented to the user unit or units of advertising information.

In the prevailing example, the implementation of statistical information shows the units of advertising information provided to the user, the time during which each unit was presented to the user the number of representations to the user of each ad unit. The user can get access to statistical information to view information about previously displayed units of advertising information. Statistical information may also include flags reflecting the use of statistical information by the user. It is possible to indicate whether a user has looked at a specific unit or item of advertising information, or has selected and retained part of the unit or units of advertising information, with a banner page or a hyperlink, indicated in the ad unit or units of advertising information and / or dialed by phone number, the indicated driver or units of advertising information. In the preceding example, the statistical information is periodically transmitted to the advertisement formulation device 14, for example, with the help of the transmitting device 23, preferably during the time when the mobile device 12 is in standby mode.

The statistical information sent to the advertising message formulation 14, in the preferred example of implementation, is used to reduce the costs associated with the use of the mobile communication system by the user. For example, advertisers who deal with advertising information that is viewed by a particular user can compensate for the cost of using a consumer-to-consumer communications system, or they can compensate for the cost of certain telephone calls, during which there was provided promotional information .

As an alternative, statistical information can be used to monitor the use of the system for advertising purposes. That is, statisticalinformation can be used to provide advertisers with information that may be useful in analyzing the effectiveness of advertising.

A method of publishing advertising information in a mobile communication system is described with reference to FIG. 5. In step 351, an ad request is generated. This request for advertising information is transmitted to the device for generating advertising messages in step 352. In step 353, the device generates promotional messages to generate promotional information. In step 354, the requested advertising information is received from the deviceforming promotional messages. At the 355 step, at least the requested advertising information is retained. Advertising information, selected from the requested advertising information, is presented to the user of the mobile communication device in step 356 when receiving a connection request with the second communication device. In step 357, the selected advertizing information submitted by the user is recorded. The method shown in FIG. 5 is essentially a method,

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Another implementation of the advertising information system in the mobile communication system is described with reference to FIG. 3. The system depicted in FIG. 3 is similar to the system described with reference to FIG. 1 and FIG. 2. For reference to common elements, common numbers are used. The system, as a rule, includes at least one mobile communication device 12, coupled to the message generating device 14 using the network of the service provider 16, as shown in FIG. 1. The device for querying 22, the mobile communication device 12, generates a request for advertising information, which is transmitted by the transmitting device23 to the device for generating advertising messages14. The device for the formation of advertising messages14 provides the invoice advertising information and directs the requested advertising information mobile device '

In this implementation, the mobile device communication12 is used as the calling device communication. In other words, the mobile communication device 12 initiates a connection to another, the second device of communication. The generating device of the request 29 on the connection generates a connection request to another communication device transmitted by the transmitting device 23 of the other communication device via the service provider's network 16. In addition, simultaneously with the connection record transmitted and presented to the user of another communication device when receiving a connection request advertising information that is selected from the requested advertising information and stored in the storage device 26. In the preferred embodiment of the invention, another device is essentially similar to mobile communication under-12 ranks connection described above with posylannyamyna FIG. 1 and FIG. Accordingly, the device notification message similar to the device 27 th described above with reference to Figure 2, reklamnuinformatsiyu records provided by the user druhohoprystroyu connection and provides statistical information intended for transmission of messages formuvannyareklamnyh device just described above. In this embodiment, statistical information may be used to reimburse the cost of using a mobile communication system to a user of a mobile communication device, to a user of a second communications device, or to both users. designed to transmit the device for the formation of advertising messages, similar to the description above. In this embodiment, statistical information may be used to reimburse the cost of using a mobile communication system to a user of a mobile communication device, to a user of a second communications device, or to both users. designed to transmit the device for the formation of advertising messages, similar to the description above. In this embodiment, statistical information may be used to reimburse the cost of using a mobile communication system to a user of a mobile communication device, to a user of a second communications device, or to both users.

A method of publishing advertising information in a mobile communication system according to another embodiment of the present invention is described with reference to FIG. In section 361, a mobile communication device generates a request for advertising information. In step 362, the request for advertising information is transmitted to the deviceforming promotional messages. In step 363, the device generates promotional messages on-provides the requested advertising information. In step 364, at least the requested advertising information is received, which is provided by the device for the formation of river-banner messages. On step 365 is stored

Requested Advertising Information. The connection request with the second communication device is generated in step 366. In step 367, the connection request and the advertising information selected from the requested advertising information are transmitted to the second communication device with the other so that the selected advertising information and the information indicating the connection request are presented to the user a second communication device when receiving a connection request, and a record of the selected advertising information provided to the user of the second communication device is completed. The method shown in FIG. 6 is essentially similar to the method used by the system described above with reference to FIG. .3 and such way, does not require a detailed description.

As mentioned above, in the mobile devices communication is commonly used to determine the number of your called subscriber. That is, the mobile device communication often displays the phone number that creates the incoming connection request. In addition, many mobile communication devices can store the telephone number, name and other information on subjects in the electronic telephone book for to ensure easy access of the user to the names and telephone numbers of the entities. Multi-mobile communication devices attempt to establish a match between the telephone number of the incoming connection request and the telephone number stored in the electronic telephone book and, if found, reflects the name of the person associated with the telephone number of the incoming call.

Another implementation of a system for publishing advertising information in a mobile communication system is described with reference to FIG. 4. The system includes a device for generating promotional messages 14, an attribute for storing an array of advertising information and for providing the requested advertising information, a mobile device 12, and a service provider network 16, designed to provide a connection between the device for generating advertising messages and a mobile communication device similar to those , included in the system described above with reference in FIG. 1. Common numbers are used to refer to common elements.

FIG. 4 is a more detailed illustration of a mobile device of communication. A mobile communication device includes a device for determining the number of the called subscriber 42, which is suitable for identifying the telephone number of the incoming connection request by a dynamic communication device. The device generating queries 44 is intended to generate a request for river information on the basis of an identified tel-number number. Local device for the formation of promotional messages 46 is designed to store an array of advertising information associated with a multitude of people identified at least the phone number. The device for query generation44 invites the advertising information to the local device for the formation of advertising messages by transferring the telephone number of the locally-formed device for advertising messages.

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provides specific advertising information that has a relation to the person in question, the requesting device device, from which this information is sent to the interface device 47 for demonstrating to the user of the mobile communication device. The interface device 47 is largely similar to the interface device 27 described onFig.2.

If the search for a person in the local device for generating promotional messages 46 did not produce any positive results, the query generation device 44 prompts the advertisement information for the message formulation device 14. The request procedure is largely similar to the procedure described above with reference to FIG. .1 and FIG. 2. That is, the request is generated by the request generation device 44, transmitted to the device for generating advertising messages 14, which provides the requested advertising information received by the mobile device communication. In this implementation, the identified tele-phone number is sent along with the advertising information of the device for the formation of advertising messages. The device for the formation of advertising messages 14 provides a device for generating requests asked advertising information, which is associated with the identified telephone number. The requested advertising information is provided by the user of a mobile communication device via the interface device 47. In addition, the requested information and identifiable telephone number are stored in the local device for the generation of advertising messages for subsequent use. The requested advertising information includes the period of relevance during which the requested advertising information is relevant to the owner of the identified telephone number. The advertised information and the identified telephone number are stored in the local device for generating promotional messages at the least during the period of relevance. In addition, the requested advertising information and the identified telephone number are stored in the local device generating advertising messages for subsequent use. The requested advertising information includes the period of relevance during which the requested advertising information is relevant to the owner of the identified telephone number. The advertised information and the identified telephone number are stored in the local device for generating promotional messages at the least during the period of relevance. In addition, the requested advertising information and the identified telephone number are stored in the local device generating advertising messages for subsequent use. The requested advertising information includes the period of relevance during which the requested advertising information is relevant to the owner of the identified telephone number. The advertised information and the identified telephone number are stored in the local device for generating promotional messages at the least during the period of relevance.

The method of publishing advertising information in a mobile communication system according to another embodiment of the present invention is described below with reference to FIG. 7. In step 371, the telephone number of the incoming request for connection to the mobile device is identified. In step 372, the identified telephone number is compared with the telephone numbers of many individuals, and the telephone numbers of a large number of individuals are stored in the local deviceforming promotional messages along with the river -last information relevant to each person from the given set. In step 373, a specific promotional information related to the person concerned is given, the telephone number of the number coincides with the identification number of the telephone number. In step 374, the user of the mobile device called '

Another embodiment of the system for publishing advertising information in the mobile communication system is described with links in FIG. The system depicted in FIG. 8 is largely similar to the system described with reference to FIGS. 1 and FIG. 2. For reference to

general elements are used by general no-masters. In addition, the system depicted in FIG. 8 includes a transmitting and transmitting device 81 for transmitting and receiving information. Additionally, the location determination device 82, which is intended to determine the geographic location of the mobile device communication, may be included. Mobile communication devices quite often have such functional capabilities. To determine the location of the mobile device of communication, 12 such devices usually use satellite signals or signals network service provider. The system depicted in FIG. 8 is largely analogous to the system described above with reference to FIG. 1. The predetermined transmitting device 81 transmits and accepts information that includes the request and the requested identity.

Selected advertising information presented to the user may be selected based on the location of the mobile device connection. In this way, the user may be provided with advertising information relevant to the geo-graphical location or nearby objects. Selected advertising information can be selected based on the time of day, so that the user will be provided with advertising information, corresponding to the time of day. The information requested in the form of advertising messages 14 may include information about the priority, indicating that certain advertising information should be given to the user first and foremost. For example, in certain situations, a particular advertiser may want his ad to appear more often than others.

In a further implementation of the present invention, the prerequisites for forming promotional messages 14 are controlled by the system administrator in order to provide the mobile communication devices 12, 12a, 12b, and 12c, shown in FIG. 1, with advertising information, including a plurality of advertising units for identifying mobile communication in the wait mode. Accepted advertising information, which includes a set of advertising units, stored in memory devices 26 corresponding mobile devices.

As described above, the system administrator of the advertising message generating device 14, using the location determination device 82, shown in FIG. 8, has the possibility, based on the presence of certain objects near the users, to select and represent the users of mobile devices called ' This ad unit is selected from a set of units stored in mobile communication devices.

Moreover, the system administrator of the device

the formation of advertising messages 14 can

based on the time of day to choose and represent

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To use mobile communication devices for a specific ad unit, selected from a set of units stored on mobile devices communication.

Advantageously, the above-described features of the inventive realization of the present invention are that the system administrator of the advertising message formulation device 14 has the ability to control the display of relevant promotional messages to users of mobile devices depending on the geographic region and time of day. For example, the system administrator can display an advertisement related to a certain bar at a time when it operates a discount on drinks in an area that is concentrated in a large number of bars.

Moreover, due to the features of the present invention described above,

the system administrator benefits from the fact that he can sell advertisers the ability to use targeted

Llama, absent in the systems of those offered earlier.

The present invention can be easily implemented with one or more common-purpose computers and / or servers programmed in accordance with this specification. The related software without any particular complexity may be prepared by qualified programmers on the basis of this description, including the explanations shown in Figures 10-17. This invention can be realized by preparing and using specialized integrated circuits or by connecting the usual components to the corresponding network.

There are numerous further modifications and variations of the present invention pertaining to the disclosure. In this way, it is to be understood that within the scope of the exemplary claims of the invention, the practical implementation of the present invention may be detached from the details described herein.

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Formation of advertising information request

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Computer layout L.Lytvynenko Number of copies 28 copies.

Ministry of Education and Science of Ukraine

State Department of Intellectual Property, st. Uritskogo, 45, Kyiv, Ukraine, 03680

State Enterprise "Ukrainian Institute of Industrial Property", st. Glazunova, 1, m. Kiv - 42, 01601