Method of monitoring and examining the real effectiveness of outdoor advertising and system for monitoring and examining the real effectiveness of outdoor advertising

The subject of the application presented in the figure is the method of monitoring and examining the real effectiveness of outdoor advertising and the system for monitoring and examining the real effectiveness of outdoor advertising. The method of monitoring and testing the real effectiveness of outdoor advertising is based on the fact that monitoring devices recording images continuously record the image in front of the outdoor advertising environment and transmit it to the computer memory, where people are detected, faces from the front, faces from the side in the recorded image, their position in the image, the size of the markers and the percentage of certainty (effectiveness) of detection, and the time of taking the image frame is recorded. rejecting the image frame from the computer's memory and saving the anonymized detection data in a database, from where it is sent to the server, where it is processed and assigned to a specific product, and the product database is updated.