Price label with matrix code and how to read price label with matrix code

The subject of the application is a price label comprising a substrate on which there is a print layer in the form of a matrix code, the matrix code comprising: a first reference area with a fixed pattern; a first data area with product information; a second data area with checksum information; a second reference area with a fixed pattern; characterized in that the matrix code comprises a plurality of modules (21, 31) being bit characters arranged in a honeycomb pattern, wherein the modules (21, 31) are arranged in columns, wherein the modules (31, 41) belonging to the data areas (30) and the second reference area have the shape of regular hexagons, and the modules (21) of the first reference area (20) have the shape of pentagons and are located in the outermost column. The subject of the application is also a method of reading a price label with a matrix code.