Interactive program guide navigator menu system

An interactive program guide system is provided. The program guide system has a logical flat navigation menu structure consisting of program guide categories and selectable program guide variants. The program guide categories correspond to a relatively wide range of program guide services. Selectable program guide variants correspond to more specific program guide services. ter. Each program guide category has associated program guide variants. Program guide categories can be displayed in a row at the top of the screen. Selectable program guide variants can be displayed in the same column as the program guide category to which they belong. A highlight field can be placed on one of the selectable program guide variants. The selectable program guide variants can be scrolled using a pair of vertical arrow keys. A press of a horizontal arrow key while the highlight bar is on one of the selectable program guide variants. causes a new program guide category and associated column of selectable program guide variants to be displayed instead of the originally displayed program guide category and associated selectable program guide variants.