Method on making sales promotion material and advertising with it

Method on making sales promotion material and advertising with it

<background-art><p>The present invention stores databased contents (hereinafter referred to as 'DB contents') and advertisement contents in a high-capacity storage medium (combining these two contents for one medium is referred to as 'completed contents'). , allowing the user to simultaneously audio-visualize advertisement contents while audio-visualizing DB contents through their computer, to audio-visualize other contents on the network hyperlinked to the DB contents and advertisement contents, or to link the e-commerce process with advertisements It is about a method of rewarding a user according to a certain rule for being exposed to content. In more detail, in addition to the above method, a method of collecting advertisement contents and DB contents provided by a third party online and automatically creating a product containing DB contents and advertisement contents together, and a method in which a user performs a certain action on advertisement contents In one case, it relates to an e-commerce method characterized by automatically placing an order by phone, placing an online order, and paying a certain amount of money by applying a discount rate in exchange for exposure to advertisements.</p><p>In addition, the present invention relates to a CD-ROM type of promotional material that stores databased content and advertising content in a high-capacity storage medium and allows a user to simultaneously audio-visualize the advertising content while audio-visualizing the DB content through his or her computer.</p><p>Most of the promotional materials in the conventional CD-ROM format have a crude form, and even if they use electronic media, they contain samples of content or are only one-sided videos. couldn't do it In other words, a complex method in which a discount rate is applied in exchange for exposure to advertisements while using useful DB contents by combining DB contents that act as an independent product useful to users with the function of an electronic catalog using a large-capacity CD-ROM medium. There was no e-commerce method of</p></background-art><tech><p>Technical problems to be solved by the present invention are as follows.</p><p>First, on large-capacity media (CD-ROM, DVD, Memory Stick, MOD, ZIP, etc. in the form of data storage media, hereinafter collectively referred to as 'CD-ROM, etc.. Media containing contents is also called CD-ROM). It exemplifies the online automatic production process of a CD-ROM containing useful DB contents and large-capacity video advertisement contents.</p><p>Second, when a user performs a certain action, such as a click, on a video advertisement, ancillary information is provided in connection with this, or information about the product or service targeted for the advertisement, or purchase of the product or service It is about a method of automatically linking to a site on a network that can use .</p><p>Third, it is about a method of increasing the exposure of advertisements by interworking DB contents and video advertisement contents so that the video contents cannot disappear when DB contents are being used.</p><p>Fourth, a plurality of quizzes related to DB contents or advertisement contents are asked, and the more the quiz is answered, the higher the price is paid, or a high discount rate is applied when purchasing goods or services through the present invention. It's about compensation.</p><p>Fifth, it is an automatic update process for DB content and advertisement content. When a user uses the content, it automatically connects to the homepage or website of the provider of each content, compares the content version, and brings the updated content to the user to provide audiovisual information. it's about how to do it.</p><p>Sixth, it is about a method of recognizing the unique number of a chip in the CPU, generating a unique number for each user by interworking with the content, and utilizing it in the location identification process in e-commerce.</p><p>Seventh, it relates to a method of inducing content exposure of users by generating an electronic lottery ticket with a probability that is proportional to or has a certain functional relationship with the amount of exposure to advertisements and DB content.</p><p>Eighth, it relates to a method of providing a reward for the user's advertisement exposure for the entire time with the help of a program that systematically stores a plurality of large-capacity contents provided from outside in the user's HDD, and manages the reward.</p></tech>

<p>installation</p><p>When a CD-ROM containing contents is inserted into the user's computer, the program is automatically executed using the auto run function. After the first execution, when the program ends for the first time or while the program is running, it asks whether to install on the user's HDD, and if the user responds, it installs automatically. At this time, it is possible to prevent the user from putting any effort by automatically selecting a menu consisting of only default and yes or next from the beginning to the end without asking whether the user approves the installation of the program.</p><p>screen configuration</p><p>There is a menu bar on the screen, and there is a bar that shows the menu as a picture. There is a window for DB content on the screen, and a plurality of windows for video advertisements and other advertisements or other purposes may exist.</p><p>Automated software in action</p><p>When the DB content and the advertising content supply entity are different, the content is supplied online or offline from both entities. At this time, the receiving party suggests the conditions for performing the automatic synthesis process for the standards and specifications for both contents and other completed contents. The position for the menu bar, DB content, and advertisement content is determined, and it serves as a frame, and the file name to be included in the frame is automatically determined. This is automatically assigned. This automatically synthesized finished content can be automatically transmitted to each content provider.</p><p>hyperlink</p><p>When a user performs a certain action, such as a click, on a video advertisement with a hyperlink embedded, DB content, or an object on the screen, the program automatically moves the user to the hyperlinked information. In other words, it provides ancillary information in conjunction with various contents, links it with information about the product or service targeted by the advertisement, or automatically connects to a site on the network where you can purchase the product or use the service. , it is possible to automatically transmit a message that can request specific information to a person related to the advertisement by e-mail or the like.</p><p>Advertisement content pinning</p><p>In order to increase the exposure of advertisements by linking DB contents and video advertisement contents to each other so that the video contents cannot disappear when DB contents are being used, when the window for advertisement contents is closed, the DB contents window is automatically In the case of including the closing process or closing a window for advertisement content, a separate warning window is displayed to inform that the DB content window will also be automatically closed to induce the selection of the cancel menu.</p><p>Quiz</p><p>After a user selects a quiz or automatically opens a quiz after a certain period of time has elapsed after the user selects a quiz after taking a plurality of quizzes related to DB content or advertisement content, the user performs the process of answering the quiz and then the quiz As the number of correct answers increases, a high price can be paid according to a certain rule, or a high discount rate can be applied when purchasing goods or services through the present invention.</p><p>auto-renew</p><p>This is an automatic update process for DB content and advertisement content. When a user uses the content, it automatically connects to the homepage or website of the provider of each content, compares the content version, and brings the updated content to the user for audiovisual viewing. it is about</p><p>E-commerce through unique number recognition</p><p>By recognizing the chip's unique number in the CPU, it is linked with the content or independently generates a unique number for each user. In case of e-commerce transactions, this information is added so that, if there is a user's cumulative purchase, this is taken into account for the discount rate, etc.</p><p>electronic lottery</p><p>After generating an electronic lottery ticket with a probability that is proportional to the amount of exposure of the user to advertisements or the amount of exposure to DB contents, or a certain function relationship, either by itself or by the user, after performing a certain action, the winner is inquired through the network , informs the user of whether or not the winner has been won. In this case, the above-mentioned unique number can be utilized to check whether the user has won.</p><p>Compensation Mechanism (ADM)</p><p>A large number of externally provided large-capacity contents are systematically stored in the user's HDD, and with the help of a reward management program, the user's advertisement exposure is compensated for the entire time.</p><p>advertising content</p><p>The advertisement contents include advertisement contents in video format and advertisement contents in pictures. The advertisement contents include not only video advertisements, but also introduction images or image materials of companies, commercials, sound advertisements, audio advertisements, songs, movies, TV home shopping videos, and the like.</p><p>electronic commerce</p><p>When a user expresses intention to purchase a product or service appearing in advertisements, etc., it automatically makes a phone call, requests the supplier of the product or service to send an electronic catalog, or automatically creates a purchase order (purchase contract) and delivers it to the supplier. can give</p>

<p>The effects of the present invention are as follows.</p><p>First, a producer of a promotional material can make a promotional material in a short time by using an automatic promotional material creation program through online or offline.</p><p>Second, users utilize useful DB contents and are exposed to advertisement contents at the same time, and receive compensation for advertisement exposure. Through the process of winning a quiz or lottery, the concentration on advertisements increases.</p><p>Third, when an interaction such as clicking on advertisement content is performed, the user's inconvenience is reduced because the e-commerce process is automatically performed.</p><p>Fourth, the user can use new content at any time through the automatic update process.</p>