Methods and systems for forced advertising
Abstract
This record has no abstract on file.
Term
Term ended
Expired 1 February 2021, 5.6 years ago.
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6 claims: 4 independent, 2 dependent
- 1テレビ視聴者に ユーザ機器が 強制型広告を提示する方法であって、 該方法は、 ユーザ機器 が、 入来ビデオストリームにおいて強制型広告を検出することと、 該ユーザ機器が、 該強制型広告をディスプレイ上に提示することと、 該強制型広告が該ディスプレイ上に提示されている間に、 該ユーザ機器をオフ にする手段が、該ユーザ機器 をオフにすることと、 該ユーザ機器がオンにされたときに、 該ユーザ機器が、 該強制型広告の最初から、該強制型広告を自動的に該ディスプレイ上に提示することと を包含する、方法。
- 2前記強制型広告が提示されている間に、前記ユーザ機器 が、 前記テレビ視聴者がチャンネルを変更するのを防止することをさらに包含する、請求項1に記載の方法。
- 3前記ユーザ機器 が、 前記ユーザ機器の格納部 に、 前記強制型広告を格納することをさらに包含する、請求項1に記載の方法。
- 4強制型広告を ユーザ機器が 提示する方法であって、 該方法は、 ユーザ機器 が、 入来ビデオストリームにおいて強制型広告を検出することと、 該ユーザ機器が、 該強制型広告をディスプレイ上に提示することと、 該強制型広告が該ディスプレイ上に提示されている間に、 該ユーザ機器をオフ にする手段が、該ユーザ機器 をオフにすることと、 該ユーザ機器がオンにされたときに、 該ユーザ機器が、 該ユーザ機器がオフにされた点から、該強制型広告を自動的に該ディスプレイ上に提示することと を包含する、方法。
- 5テレビ視聴者に強制型広告を提示するシステムであって、 該システムは、 入来ビデオストリームにおいて強制型広告を検出する手段と、 該強制型広告をユーザ機器上に提示する手段と、 該強制型広告が提示されている間に、該ユーザ機器をオフにする手段と、 該ユーザ機器がオンにされたときに、該強制型広告の最初から、該強制型広告を自動的に提示する手段と を備えている、システム。
- 6強制型広告を提示するシステムであって、 該システムは、 入来ビデオストリームにおいて強制型広告を検出する手段と、 該強制型広告をユーザ機器上に提示する手段と、 該強制型広告が提示されている間に、該ユーザ機器をオフにする手段と、 該ユーザ機器がオンにされたときに、該ユーザ機器がオフにされた点から、該強制型広告を自動的に提示する手段と を備えている、システム。
Independent claims6
1 paragraph, as filed
[0001] (Cross-reference with related applications) This application claims the benefit of US Provisional Application No. 60 / 179,551 filed on February 1, 2000. The entire document is incorporated herein by reference. [0002] (Background of invention) The present invention relates to television advertising. Specifically, the present invention relates to a method and a system for providing a forced advertisement to a viewer. [0003] Television viewers will now see a variety of advertisements when watching most non-premium television channels. This advertisement typically sponsors or assists in the cost of providing television program content at the same time as promoting the products and services offered and advertised. Such television advertising is usually considered a very effective means of promoting products and services, but it is also perceived as very expensive. [0004] One problem with TV advertising is that TV viewers often change channels as soon as TV advertising begins. This practice is colloquially known as "channel surfing." Recent technology also has the ability to skip ads when programs are buffered or stored by a personal video recorder that digitally stores the programs on a disk drive. For example, if a show is stored on the disc drive of a personal video recorder, the TV viewer can press a button to jump the recorded show every 30 seconds, which can skip commercials, usually 30 seconds. [0005] Another problem with television advertising is that television broadcasters typically have exclusive control over the advertising that appears on the corresponding channels viewed by television viewers. This prevents TV distributors (eg, cable and satellite TV companies) from serving other advertisements to TV viewers. [0006] Therefore, it is desirable to provide a method and system for forcing the viewer to see the advertisement. Such methods and systems preferably facilitate the prevention of viewers from changing channels or skipping channels from television advertising. These methods and systems more preferably facilitate the provision of advertisements that differ from those provided by television broadcasters to television viewers. [0007] (Gist of the invention) These and other objects of the present invention are achieved by providing forced advertising methods and systems in accordance with the principles of the present invention. [0008] According to the present invention, these methods and systems determine when a compulsory advertisement is presented, by determining which compulsory advertisement is served, and how the compulsory advertisement is served. Providing compulsory advertising by controlling the invention. Forced advertisements can be received before the forced advertisements are served. Alternatively, forced advertising can be received when needed. Compulsory advertising may be provided when a particular broadcast ad is broadcast a certain number of times a day, or a certain number of times during a program. Forced ads may be selected based on the content of the replaced broadcast ad, the content of nearby programs, or independent of any broadcast-related elements. Finally, forced advertising can be provided to prevent TV viewers from escaping viewing the advertisement by changing channels or turning off the television. [0009] (Detailed description of preferred embodiments) These and other objects and advantages of the present invention will become apparent by reading the detailed description below and referring to the drawings. [0010] An exemplary system 10 according to the present invention is shown in FIG. As illustrated, system 10 includes video stream generation equipment 11, forced advertising production equipment 12, communication links 13 and 14, user equipment 15, and user display 16. A video stream can be provided using the video stream generation equipment 11. The video stream may include television, cable, internet, or other suitable media signal with video, audio, data, etc., and when the video stream is received by the user equipment, it will be used on the user display with components. It can provide a suitable display. The video stream generation equipment 11 may include a television broadcasting device, a videotape player, a video and a data server, and the like. [0011] Compulsory advertisement production equipment 12 can be used to provide compulsory advertisement. Like a video stream, a forced advertisement may include television, cable, internet, or other suitable media signal with video, audio, data, etc., and if the forced advertisement is received by a user device, the component. It can be used to provide a suitable display on the user display. The compulsory advertising production facility 12 may include television broadcasting equipment, videotape players, video and data servers, and the like. [0012] The system 10 may include a plurality of video stream generation equipment 11 and a plurality of compulsory advertisement production equipment 12, but only one of each is shown to avoid overly complicating the drawing. In addition, the video stream generation facility 11 and the forced ad production facility 12 may be co-located and / or combined, such as at the head end of a cable. [0013] Communication links 13 and 14 can be used to transmit video streams and forced advertisements to user equipment. And communication links 13 and 14 are, for example, satellite links, telephone network links, cable or fiber optic links, microwave links, internet links, data-over-cable service interface specification links. ), Such a combination of links, or any other suitable communication link. [0014] Video streams and forced advertisements may be received by user equipment 15 after being transmitted through links 13 and 14. User equipment 15 may be implemented using any other suitable equipment, including set-top boxes, personal computers, set-top boxes, personal video recorders, or processors (s). If desired, a combination of such configurations can be used. Both the video stream and the forced advertisement can be shown on the user's user display 16. The user display 16 may be integrated in the same enclosure as the user equipment 15. [0015] The user device 15 may further include a storage device 17. The storage device 17 can be any suitable storage device (eg, a hard disk drive, a videotape drive, a rewritable compact disk, or a combination of such devices suitable for storing forced advertisements). .. The storage device 17 is a television containing several hours of video streams (eg, movies, TV shows, sporting events, etc.) and forced advertising (eg, video and audio, barker channel promotions, text, graphics, etc.). It may be possible to store commercials). [0016] FIG. 2 shows an embodiment of the process 20 of performing forced advertising that can be implemented using the system 10. As shown in the figure, in step 21, the forced advertisement can be communicated from the forced advertisement generation equipment 12 to the storage device 17 in the user device 15. Such communication is performed at a set time interval when the user device 15 is initially set and when the user device 15 is turned on. Then, in step 22, the forced advertisement can be stored in the storage device 17 for later playback. Then, in step 23, the user device 15 can wait for the video stream to be presented to the television viewer. The video stream can be presented to a television viewer when, for example, the viewer turns on a desired television channel. When the video stream is presented, in step 24 of process 20, it can be determined whether or not the forced advertisement should be presented. [0017] The decision as to whether or not to present a compulsory ad is based on any appropriate factor (s). For example, a forced ad can be presented whenever a particular ad is included in the video stream (eg, whenever a Pepsi ad is detected). Advertisement detection can be done using programming tags or programming data, closed captioning data, or any other suitable method. As another example, compulsory advertising can be presented at a specific time or number of times within a broadcast slot (eg, approximately 15 minutes per show or in the third commercial time slot of a show). As yet another example, forced advertising can be presented at a particular time (s) (eg, at the beginning of each time) of the day. It is also possible to use any other suitable method for choosing which ad to present and when. [0018] In another embodiment, the compulsory advertisement presented in place of the advertisement may be the same advertisement as the advertisement or a slightly modified version of the advertisement. For example, a forced ad may belong to the same advertiser as the original ad, or it may be a version of the ad that is known to be of great interest to a particular viewer or household. [0019] When the presentation of the compulsory advertisement is decided in the step 24, the compulsory advertisement to be presented is then selected in the step 25 of the process 20. It is possible to use any suitable method for selecting the compulsory advertisement to be presented. For example, when a particular ad is detected, you can choose to present the ad of another company in the same industry as a compulsory ad. Thus, when a Pepsi ad is detected, Coca Cola ads can be forced ads. As another example, it is possible to select a compulsory advertisement based on the content of a program broadcast at a time close to the compulsory advertisement. In this way, when a compulsory advertisement is presented as the third advertisement of each TV program, if the compulsory advertisement is presented during a soccer match, the content of the compulsory advertisement is related to beer. And if the compulsory advertisement is presented during a golf tournament, the content of the compulsory advertisement can be related to the golf club. Program content can be determined using program tags or guide data, closed captioning data, or any other suitable method. [0020] Finally, if the compulsory advertisement is selected in step 25, the compulsory advertisement can be presented in step 26. The step of playing the forced advertisement in step 26 may include a step of preventing the television viewer from escaping the advertisement by switching channels or even turning off the user equipment. For example, if a viewer attempts to switch to another video stream channel while a forced ad is running (eg channel surfing), the user device will switch to that new channel, but the forced ad will be the last. It may continue to play until, or channel switching may not be possible until the forced ad has finished playing. As another example, if the user turns off the user device 15 while the forced advertisement is displayed, and the user turns the user device 15 on again, the forced advertisement may be displayed again to the end. Or it can be played again from the beginning. [0021] [0021] The timing of presenting the compulsory advertisement can be any time during the television program regardless of whether another advertisement is being broadcast. Therefore, nearby TV programs are buffered in the storage device 17. For example, if a compulsory advertisement is presented between certain television programs at 7:15 pm and no other advertisement is broadcast at that time, the present invention states that the compulsory advertisement is presented while the compulsory advertisement is being presented. Can then be buffered and then the broadcast advertisement removed to unbuffer the show to make up for the time consumed by the buffering. [0022] Compulsory advertising may be integrated into the video and / or audio of the television program being broadcast, or may be presented in a separate window. For example, a compulsory advertisement can be presented in a normal commercial frame so that the television viewer does not notice that the compulsory advertisement is being presented. Alternatively, as another example, it is possible to present a compulsory advertisement as a window overlaid on all or part of the television program being broadcast. [0023] With reference to FIG. 3, another process 30 of compulsory advertising that can be implemented using the user device 15 according to one embodiment of the present invention is illustrated. As shown, in step 31, process 30 can wait for the video stream to be received. Step 31 may be substantially the same as step 23 described above. Process 30 can then determine in step 32 when to present the compulsory advertisement. Step 32 may be substantially the same as step 24 described above. After that, the process 30 sends a signal requesting that the compulsory advertisement should be provided to the compulsory advertisement generation facility 12 in the process 33. Equipment 12 can then select the advertisement presented in any suitable format (eg, the format as described in connection with step 25 above). After that, in step 34, the compulsory advertisement generation facility 12 can transmit the compulsory advertisement to the user device 15. Finally, this compulsory advertisement can be presented in step 35. In step 35, the presentation of the compulsory advertisement can be performed in substantially the same manner as described above in connection with step 26. [0024] With reference to FIG. 4, another process 40 of detecting forced advertisements in an incoming video stream that is played or replayed according to one embodiment of the invention is illustrated. As shown, in step 41, process 40 can wait for the video stream to be received. Then, in step 42, the incoming advertisement designated as the compulsory advertisement can be received and identified. This identification step is based on detecting specified information in a forced ad (eg, programming tag or programming data or closed captioning data) and storing the information in the programming data, based on the time the ad was received. Based on, based on the channel on which the advertisement is received, or based on any combination of these. After that, the compulsory advertisement can be reproduced in step 43. The step of playing the compulsory advertisement in step 43 may include a step of preventing the television viewer from switching channels while the compulsory advertisement is being played. Further, if desired, in step 43, rating of the user device 15 is capable of storing the forced advertisement in pay device 17. After that, the forced advertisement is presented in substantially the same manner as in step 26 (that is, when the channel is switched or the user device 15 is turned on or off, the forced advertisement is restarted or restarted from the beginning. ) Can be used. [0025] By using the user device 15, it is possible to present an electronic program guide in addition to providing a compulsory advertisement. In one embodiment, the electronic program guide can be an interactive television program guide for facilitating the selection of programs to be viewed. For an exemplary interactive television program guide, see, for example, US Pat. No. 5,589,892 by Knee et al. Issued December 31, 1996 and US Patent Application Serial by Knudson et al. Filed on July 16, 1999. It is described in No. 09 / 357,941. Incorporated herein by reference to this document. [0026] Therefore, according to the present invention, it is clear that a compulsory advertising system that fully satisfies the above-mentioned purpose, purpose and advantage can be obtained. Although the present invention has been described with its particular embodiments, many modifications, modifications and variations within the scope of the claims are apparent. [Simple explanation of drawings] FIG. 1 is a block diagram illustrating hardware that can be used in various embodiments of the present invention. FIG. 2 is a flow chart of a process according to an embodiment of the present invention, in which forced advertisements are held in a storage device included in a user device. FIG. 3 is a flowchart of a process according to an embodiment of the present invention, in which a compulsory advertisement is transmitted from a compulsory advertisement production facility. FIG. 4 is a flow chart of a process according to an embodiment of the present invention, in which an incoming advertisement is designated as a compulsory advertisement.
Every citation, both ways
| Document | Relation | Office | Cited during |
|---|---|---|---|
| JP2001069489A | Cites | Japan | Examiner |
| JPH0876778A | Cites | Japan | Examiner |
| JPH11112903A | Cites | Japan | Examiner |
| JP876778A | Cites | Japan | – |
| JP11112903A | Cites | Japan | – |
| JP200169489A | Cites | Japan | – |
23 members in 8 offices
Priority claims9
| Document | Office | Kind | Date |
|---|---|---|---|
| 17955100 | United States of America | P | |
| 17955100 | United States of America | P | |
| 60179551 | United States of America | – | |
| 0103301 | United States of America | W | |
| 0103301 | United States of America | W | |
| 2000179551 | – | – | – |
| 2001003301 | – | – | – |
| US20000179551P | – | – | – |
| WO2001US03301 | – | – | – |
Members23
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| WO0158158A2 | World Intellectual Property Organization (WIPO) | A2 | |
| AU3473201A | Australia | A | |
| US2001054181A1 | United States of America | A1 | |
| WO0158158A3 | World Intellectual Property Organization (WIPO) | A3 | |
| EP1252767A2 | European Patent Office (EPO) | A2 | |
| WO0158158A9 | World Intellectual Property Organization (WIPO) | A9 | |
| JP2003522483A | Japan | A | |
| JP2008160878A | Japan | A | |
| US2009249390A1 | United States of America | A1 | |
| EP1252767B1 | European Patent Office (EPO) | B1 | |
| AT477677T | Austria | T | |
| ATE477677T1 | Austria | T1 | |
| DE60142774D1 | Germany | D1 | |
| EP2244480A1 | European Patent Office (EPO) | A1 | |
| EP2257061A1 | European Patent Office (EPO) | A1 | |
| ES2349503T3 | Spain | T3 | |
| US2011126227A1 | United States of America | A1 | |
| JP4750996B2This record | Japan | B2 | |
| JP2012029324A | Japan | A | |
| JP2012100358A | Japan | A | |
| US9137491B2 | United States of America | B2 | |
| US2016066058A1 | United States of America | A1 | |
| US9538256B2 | United States of America | B2 |
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Numbers
- Publication
- 4750996
- Publication, DOCDB
- 4750996
- Publication, EPODOC
- JP4750996B
- Application
- 557285
- Application, DOCDB
- 2001557285
- Application, EPODOC
- JP20010557285
Titles2
- Japanese
- 強制型広告の方法およびシステム
- English
- Forced advertising methods and systems
Classification
- CPC, 15
- H04N21/6543
- G06Q30/02
- H04N5/445
- H04N5/76
- H04N5/775
- H04N21/4331
- H04N21/4383
- H04N21/458
- H04N21/478
- H04N21/6587
- H04N21/812
- H04N7/165
- H04N21/44016
- H04N21/44
- H04N21/44004
- IPC, 14
- H04N7 173
- H04N7 08
- H04N7 081
- H04N5 445
- H04N5 76
- H04N5 775
- H04N7 16
- H04N21 433
- H04N21 438
- H04N21 458
- H04N21 478
- H04N21 6543
- H04N21 6587
- H04N21 81