JP2005295576A

Broadcast receiving apparatus, and broadcast receiving and recording apparatus

Abstract

[Subject] Two or more advertisements are simultaneously broadcast by one program, and one advertisement with the high presentation effect is chosen and displayed based on a televiewer's attribution information from the inside, corresponding to a televiewer's taste. [Solution means] RAM23 in the set top box 21 is made to memorize beforehand the classification code based on the viewer-properties information 27. The broadcasting industry Lord 26 in the timing position which switches from the usual program in the packet of the various programs which consisted of picture information, speech information, or text to an advertisement, The signal which embedded the advertising start information packet with two or more advertising information that it corresponded to advertising start information, two or more attribution information, and the attribution information of those is broadcast. At the time of the advertising start information detection in the broadcasting signal received by the set top box 21, the advertising information corresponding to the attribution information defined by the classification code memorized among two or more advertising information reproduced or displayed following advertising start information is displayed. [Selection figure] Fig. 1

JP2005295576A, drawing sheet 1
Sheet 1 of 2

Term

No projected expiry on record.

  1. Priority and filed
  2. Published
  3. Today

2 claims: 2 independent, 0 dependent

  1. 1
    1つの番組に対して複数の視聴者の属性に応じた複数のCM、前記複数のCMの開始時間及び終了時間をパケット化して送信される放送を受信し、前記複数のCMから前記視聴者の属性に応じた1つのCMを選択して、前記1つの番組と共に受信する放送受信装置であって、 予め視聴者の属性情報が格納された記憶手段と、 前記複数のCMの開始時間及び終了時間を検出する検出手段と、 前記複数のCMの中から前記記憶手段に予め格納された視聴者の属性情報に応じた1つのCM、前記1つCMの開始時間及び終了時間を選択し、それ以外のCM、前記それ以外のCMの開始時間及び終了時間を破棄する選択破棄手段と、 前記選択破棄手段で選択された1つのCMの開始時間と終了時間の間では前記視聴者の属性情報に応じたCMを視聴させて、かつ前記1つの番組を視聴させる視聴表示手段とを有することを特徴とする放送受信装置。 A plurality of commercials according to the attributes of a plurality of viewers for one program, and a broadcast transmitted by packetizing the start time and end time of the plurality of commercials are received, and the viewer's commercials are transmitted from the plurality of commercials. A broadcast receiving device that selects one CM according to its attributes and receives it together with the one program, and is a storage means in which the attribute information of the viewer is stored in advance, and the start time and end time of the plurality of CMs. The detection means for detecting the above, one CM corresponding to the attribute information of the viewer stored in advance in the storage means, the start time and the end time of the one CM are selected from the plurality of CMs, and other than that. Between the start time and end time of the CM, the other CMs, and the start time and end time of one CM selected by the selective discard means, depending on the attribute information of the viewer. A broadcast receiving device comprising a viewing display means for viewing a commercial and viewing the one program.
  2. 2
    1つの番組に対して複数の視聴者の属性に応じた複数のCM、前記複数のCMの開始時間及び終了時間をパケット化して送信される放送を受信し、前記複数のCMから前記視聴者の属性に応じた1つのCMを選択して、前記1つの番組と共に記録する放送受信記録装置であって、 予め視聴者の属性情報が格納された記憶手段と、 前記複数のCMの開始時間及び終了時間を検出する検出手段と、 前記複数のCMの中から前記記憶手段に予め格納された視聴者の属性情報に応じた1つのCM、前記1つCMの開始時間及び終了時間を選択し、それ以外のCM、前記それ以外のCMの開始時間及び終了時間を破棄する選択破棄手段と、 前記選択破棄手段で選択された1つのCMの開始時間と終了時間の間では複数のCMを受信し、前記複数のCMの中から前記視聴者の属性情報に応じた1つのCMを選択し、前記1つの番組と共に記録する番組記録手段とを有することを特徴とする放送受信記録装置。 A plurality of commercials according to the attributes of a plurality of viewers for one program, and a broadcast transmitted by packetizing the start time and end time of the plurality of commercials are received, and the viewer's commercials are transmitted from the plurality of commercials. A broadcast reception / recording device that selects one CM according to its attributes and records it together with the one program. A storage means in which the attribute information of the viewer is stored in advance, and the start time and end of the plurality of CMs. A detection means for detecting the time, one CM corresponding to the attribute information of the viewer stored in advance in the storage means, and the start time and end time of the one CM are selected from the plurality of CMs, and the same. A plurality of CMs are received between the start time and end time of one CM selected by the selective discard means and the selective discard means for discarding the start time and end time of the other CMs. A broadcast reception recording device comprising a program recording means for selecting one commercial according to the attribute information of the viewer from the plurality of commercials and recording the commercial together with the one program.
Independent claims2