Browse history image creation/presentation method, browse history image creation/presentation center device, browse history image creation/display device, and program

【0001】

[Technical field to which the invention belongs]

The present invention relates to a technique for easily recognizing a user's browsing history via a network in real time in EC shopping. For details, visit the store via the network, browse the inside of the shop, and if necessary, the browsing history image creation / presentation method, browsing history image creation / presentation center device used for shopping forms that can be consulted with the clerk. , Browsing history image creation / display device and programs for it.

【0002】

[Conventional technology]

In the case of conventional EC shopping, a homepage on which a large number of individual products are posted is provided on the Internet, and detailed images or enlarged images of each are provided to the user in response to a click by the user. Furthermore, in order to enable the user to inquire about products, a clerk call button or the like is displayed on the homepage, and when the user clicks, VoIP or chat is activated, or between the user and the clerk by telephone. Communication is possible at, and the environment for EC shopping is being set up.

【0003】

Conventionally, the following methods have been used for a clerk to understand a product that a user is interested in. The user needs to explain to the store the product of the purpose that he / she is interested in by voice or text information. The clerk receives an explanation from the user, devises the image and tendency of the product that the user is interested in by trial and error, ponders the applicable product, proposes an appropriate product by word of mouth, and asks the user. It was standing. Alternatively, the clerk analyzed the user's history log, pondered the corresponding product, and understood the image and tendency of the product that the user was interested in.

【0004】

In addition, although it has been practiced to acquire and aggregate the browsing history of users, it was mainly used to break down the tastes and trends of the viewers and use them for subsequent homepage updates and sales. For example, see Patent Document 1, Patent Document 2, and Patent Document 3).

【0005】

[Patent Document 1]

Japanese Unexamined Patent Publication No. 2002-7261 [Patent Document 2]

Japanese Unexamined Patent Publication No. 2002-91852 [Patent Document 3]

JP-A-2002-245249 [0006]

[Problems to be Solved by the Invention]

It has become possible to operate a new type of store in the light era, which is a combination of real stores and e-commerce, and can handle customers who come to the store by actual clerk, and also respond to customers who come to the store via the network.

【0007】

However, in the case of conventional EC shopping, there is a problem that the user always has to explain to the clerk, and it is not easy for the clerk to consult about the product, and the clerk immediately requests the user. There is a problem that it is not possible to appeal the product suitable for the user because it is not known, and in order to grasp the product or tendency that the user is interested in, explain or receive a long time to both the user and the clerk, etc. Was forcing the stress of.

【0008】

An object of the present invention is to make it easy for both users and clerk to use an EC shopping environment that makes it easy to understand products and trends requested by customers who come to the store via a network in a short time.

【0009】

[Means for solving problems]

In the first embodiment of the present invention, the center server that allows the user via the network to browse a large number of product images of each store as a home page has a function of creating and presenting a browsing history image of the user. The center server equipped with this browsing history image creation / presentation function holds the product information browsed by the user and the access log information of the user, and identifies the user from the requesting store server (user). Upon receiving the ID), the access log information related to the user ID is acquired, the information of the product browsed by the user is acquired by the access request of the access log information, and the user is based on the acquired product information. Create a browsing history image of, and present this browsing history image to the requesting store server.

【0010】

Further, in the second embodiment of the present invention, the store server that registers the product video handled in the own store in the center server and provides the user for browsing is provided with the function of creating and displaying the browsing history image of the user. When the store server equipped with this browsing history image creation / display function receives a clerk call request from a user via network, it first sends information (user ID) that identifies the user to the Web center server. , Acquire the access log information related to the user ID, then send the access request of the access log information to the Web center server to acquire the information of the product viewed by the user, and the information of the acquired product. To create and display the browsing history image of the user.

【0011】

Here, the browsing history image shows at least one of the product name or the image of each product browsed by the user, and the display form is changed according to the access time and the like.

【0012】

In the present invention, the history browsed by the user via the network can be confirmed on the product image when called by the user, and the clerk can request the product of the user who visits the store via the network. And you can easily grasp the tendency in real time.

【0013】

BEST MODE FOR CARRYING OUT THE INVENTION

Hereinafter, embodiments of the present invention will be described with reference to the drawings. FIG. 1 shows a schematic system diagram for explaining the first embodiment of the present invention. In FIG. 1, 110 is a user terminal as a client, 120 is a center server, 130 is a store server, and 140 is a computer network such as the Internet that connects them. The center server 120 holds the images of the products handled in each store and the detailed images thereof, and allows the user via the network of the user terminal 110 to view the images of the products on the homepage. In the form, the center server 120 is provided with a function of creating a browsing history image of a user as a browsing history image creation / presentation center device. The store server 130 is installed in a store, and periodically transmits images of products handled in the store and detailed images thereof to the center server 120. For example, on the store server 130 side, a video camera or the like can be used to take a real image of the inside of the store where a real product exists, or a detailed image of this real product is taken and these images are transmitted to the center server 120. To do. As a result, the user via the network can browse a large number of product images on the homepage of the center server 120 as if he / she visits a real store and browses the inside of the shop.

【0014】

The user of the user terminal 110 browses the video of the product in the store on the homepage of the center server 120 via the computer network 140, and when he / she wants to consult with the clerk, clicks the clerk call button etc. on the homepage. To do. As a result, the user terminal 110 transmits a clerk call request to the store server 130 via the computer network 140. At this time, the clerk call request may be made via the center server 120. When the store server 130 receives the clerk call request from the user terminal 110, the store server 130 transmits the browsing history image request of the user to the center server 120, and the center server 120 creates the desired browsing history image of the user. Reply to the store server 130. The store server 130 displays the user browsing history image sent from the center server 120.

【0015】

After that, communication between the user and the clerk will be possible by telephone, etc., but the clerk can grasp the products and trends that the user is interested in at a glance from the user browsing history image provided by the center server 120. It is possible to effectively advise and appeal desired products to users. On the other hand, the user can consult smoothly and with peace of mind without actually going to the real store and without explaining the products that he / she is interested in to the clerk one by one.

【0016】

FIG. 2 shows a configuration example of the center server 120 as the browsing history image creation / presentation center device in the present embodiment. The center server 120 is composed of a Web server unit 121, a browsing history image creation unit 122, a user access log database 123, and a store / product video database 124. The store / product video database 124 stores in advance product videos and detailed product videos sent from each store.

【0017】

The Web server unit 121 transmits the store / product video information of the store / product video database 124 to the user terminal 110 in response to the access request from the user terminal 110. Then, each time the user terminal 110 accesses the center server 110, the Web server unit 121 registers the user access log information in the user access log database 123. Figure 3 shows a configuration example of the user access log database 123. One user access log information includes the time when the access request was received, the access time, the terminal ID that sent the request, the user ID, and the store ID. It consists of access request information (URL) including image ID and so on.

【0018】

When the browsing history image creation unit 122 receives the browsing history image request of a user from the requesting store server 130, the browsing history image creation unit 122 acquires each access log information about the user from the user access log database 123, and each access request. Is sent to the Web server unit 121, and the video information of the corresponding store / product is received from the Web server unit 121. The browsing history image creation unit 122 makes necessary changes to the store / product video information received from the Web server unit 121 according to the access time, access time, etc., and displays the browsing history image (or browsing history homepage). Create and reply to the store server 130.

【0019】

FIG. 4 is a diagram showing an example of an operation sequence according to the first embodiment. Hereinafter, the overall operation of the first embodiment will be described in detail with reference to FIGS. 1 to 4.

【0020】

A product image or the like is requested and transmitted between the user terminal 110 and the web server section 121 of the center server 120, and each time the access is made, the web server section 121 transmits the user access log information to the user access log database. Register to 123. For example, when the user terminal 110 requests an entire image including a large number of product images in the store (S11), the Web server unit 121 of the center server 120 transmits the corresponding overall image (S12). Further, when the user terminal 110 requests a detailed image of a certain product (for example, an enlarged image of the product) (S14), the Web server unit 121 transmits the detailed image (S15). Then, each time an access request is made from the user terminal 110, the Web server unit 121 registers the user access log information in the user access log database 123 (S13, S16).

【0021】

Figure 9 shows a screen image of the entire image inside the store. The screen image of the detailed image of the product is basically the same screen image except that the details of the product and the like are enlarged and displayed.

【0022】

The user browses a large number of product images and clicks the clerk call button on the screen when he / she wants to consult with the clerk. As a result, the user terminal 110 transmits a clerk call request including the user ID to the store server 130 of the corresponding store (S17). At this time, the clerk call request may be forwarded to the store server 130 via the center server 120.

【0023】

Upon receiving the clerk call request, the store server 130 transmits a user browsing history image request including the user ID to the center server 120 (S18). This operation may be performed automatically when a clerk call request is received, or may be performed by the clerk's operation. If it is done automatically, the clerk can check the browsing history before responding to the user consultation. When the operation is performed by the clerk, the store server 130 always displays the browsing history button and the like, and the clerk presses the browsing history button as needed. As a result, the clerk can check the browsing history as needed while responding to the user's consultation and the like.

【0024】

When the browsing history image creation unit 122 of the center server 120 receives the user browsing history image request including the user ID from the store server 130 (S19), each access log information related to the user ID from the user access log database 123 Is obtained (S20), and access requests are extracted from each of these access log information (S21). The browsing history image creation unit 122 sends each of the extracted access requests to the Web server unit 121. The Web server unit 121 sequentially acquires the corresponding store / product video from the store / product video database 124 based on each access request sent from the browsing history image creation unit 122, and the browsing history image creation unit. Return to 122 (S22). The browsing history image creation unit 122 changes each video information returned from the Web server unit 121 based on the access time of the access log information acquired earlier, and creates a user browsing history image (S23). .. Various embodiments of this browsing history image creation will be described later. The browsing history image creation unit 122 returns the created user browsing history image (or browsing history homepage) to the store server 130 (S24).

【0025】

The store server 130 displays the user browsing history image returned from the browsing history image creation unit 112 of the center server 120 (S25). After that, the clerk will respond to the user's consultation while looking at the displayed user browsing history image.

【0026】

FIG. 5 shows a schematic system diagram for explaining a second embodiment of the present invention. The system configuration is the same as that of the first embodiment shown in FIG. 1, but in this embodiment, a function of creating a browsing history of a user as a browsing history image creation / display device is provided on the store server 130 side. It is intended to have.

【0027】

Similar to the first embodiment, when the user of the user terminal 110 wants to browse the product video of each store on the homepage of the center server 120 via the computer network 140 and further consult with the clerk. , Click the clerk call button on the homepage. As a result, the user terminal 110 transmits a clerk call request to the store server 130 via the computer network 140. At this time, the clerk call request may be made via the center server 120. When the store server 130 receives the clerk call request from the user terminal 110, the store server 130 transmits the user ID, receives the user access log information, transmits the access request, and corresponds to the store / By sequentially receiving the video information of the products, the video information of the store / product viewed by the user who requested the clerk call is acquired from the center server 120. Then, the store server 130 creates and displays a desired user browsing history image based on the access time and the like for the video information of the store / product acquired from the center server 120.

【0028】

After that, communication between the user and the clerk becomes possible by telephone or the like, but as in the case of the first embodiment, the clerk is interested in the user based on the displayed user browsing history image. Since products and trends can be grasped at a glance, it is possible to effectively advise and appeal desired products to users. Further, in the present embodiment, it is possible to create a user browsing history image customized for each store, which is more effective.

【0029】

FIG. 6 shows a configuration example of the center server 120 in this embodiment. The center server 120 is composed of a Web server unit 121, a user access log database 123, a store / product video database 124, and a store server interface unit 125. The difference from FIG. 2 above is that the store server interface unit 125 is provided instead of the browsing history image creation unit 122, and other than that, it is the same as in FIG.

【0030】

When the store server interface unit 125 receives the user ID from the store server 130, it acquires each access log information related to the user from the user access log database 123 and returns it to the store server 130. As described above, one user access log information includes the time when the access request is received, the access time, the terminal ID, the user ID, the access request information (URL), and the like. When the store server interface unit 125 receives each access request from the store server 130, the store server interface unit 125 sequentially sends the access request to the web server unit 121, receives the video information of the corresponding store / product from the web server unit 121, and directly sends the video information to the store server 130. Send back.

【0031】

FIG. 7 shows a configuration example of the store server 130 as a browsing history image creation / display device in the present embodiment. The main store server 130 is composed of a browsing history image creation unit 131 and a display unit 132. In addition, the store server 130 has a function of periodically transmitting an image of the store itself and a detailed image of the product to the center server 120, a function of a clerk talking to a user, and the like, but they are omitted here. is there.

【0032】

When the browsing history image creation unit 131 receives the clerk call request including the user ID from the user terminal 110 or the center server 120, the browsing history image creation unit 131 first transmits the user ID to the center server 120, and the user ID from the center server 120. Receive each access log information about. Next, each access request is sent to the center server 120, and the video information of the corresponding store / product is received from the center server 120. Then, the browsing history image creation unit 131 makes necessary changes to the video information of the store / product received from the center server 120 according to the access time, access time, etc., and the user browsing history for viewing the store. Create an image and pass it to the display unit 132. The display unit 132 displays the user browsing history image passed from the browsing history image creating unit 131.

【0033】

FIG. 8 is a diagram showing an example of an operation sequence in the second embodiment. Hereinafter, the overall operation of the second embodiment will be described in detail with reference to FIGS. 5 to 8.

【0034】

As described in the first embodiment above, a request and a response such as a product image are made between the user terminal 110 and the Web server unit 121 of the center server 120, and each time the access is made, the Web server unit 121 Registers the user access log information in the user access log database 123 (S11 to S16).

【0035】

The user browses a large number of product images and clicks the clerk call button on the screen when he / she wants to consult with the clerk. As a result, the user terminal 110 transmits a clerk call request including the user ID to the store server 130 of the corresponding store (S17). At this time, the clerk call request may be forwarded to the store server 130 via the center server 120.

【0036】

When the browsing history image creation unit 131 of the store server 130 receives the clerk call request from the user terminal 110 or the center server 120, it extracts the user ID (S31) and sends it to the center server 120 (S32). The store server interface unit 125 of the center server 120 acquires each access log information related to the user ID from the user access log database 123 (S33), and returns the information to the store server 130 (S34). The browsing history image creation unit 131 of the store server 130 extracts an access request (URL) from each access log information received from the center server 120 (S35) and sends it to the center server 120 (S36). The store server interface unit 125 of the center server 120 sends each access request received from the store server 130 to the Web server unit 121, acquires video information of the corresponding store / product from the Web server unit 121 (S37), and stores the store server. Reply to 130 (S38).

【0037】

The browsing history image creation unit 131 of the store server 130 acquires each video information received from the center server 120 in advance, makes desired changes based on the access time, access time, etc. of the access log information, and uses the information. A person browsing history image is created and passed to the display unit 132 (S39). The display unit 132 displays the user browsing history information passed from the browsing history image creation unit 131 (S40). After that, the clerk of the store server 130 will respond to the consultation of the user of the user terminal 110 while looking at the displayed user browsing history image.

【0038】

In the first and second embodiments described above, the user ID is used as the information for identifying the user, but the terminal ID may be substituted.

【0039】

10 to 18 show various screen image examples of the user browsing history image. Figure 10 shows the case where the posting on the homepage is a single still image showing many products (real images), or many individual products are posted on the homepage, and the details of each (enlarged image, etc.) ) Is seen, the product is browsed by using the user's access request and its access time (or access time) and arranging the access time (or access time) at the corresponding position on the one-dimensional coordinate axis. It creates an image. In this example, it is shown that the access time was long in the order of product 1, product 7, and product 2. At this time, the display format may be further changed according to the access time and the access time.

【0040】

Figure 11 shows that when a single still image showing a large number of products (real images) is posted on the homepage, the user's access request and its access time are used to make the product with a long access time bright and short. It darkens the product, converts the display format, and creates a browsing history image of the user. In this example, product 1, product 2, and product 7 have a long access time (high user interest). In addition, it is assumed that each shape of the product is a realistic image. This also applies to other examples. The display format may be changed according to the access time.

【0041】

In Fig. 12, when many individual products are posted on the homepage and details of each (enlarged image, etc.) can be seen, the price of the product posted on the homepage and a two-dimensional map of the type of XY coordinates are shown in advance. Prepare and place the product name at the corresponding position on the map based on the price and type of the product viewed by the visitor (user), and make the product with a long access time bright and short. It darkens the product and creates a browsing history image of the user. This example also shows that product 1, product 2, and product 7 had a long access time. Also in this case, the display format may be changed according to the access time.

【0042】

In FIG. 12, in FIG. 12, thumbnails of product images (real images) are arranged at corresponding positions on the map, and the brightness is changed and displayed according to the access time to create a browsing history image of the user. is there. Further, as shown in FIG. 14, the image size is changed and displayed according to the access time (for example, the product with a long access time has a large image size, and the product with a short access time has a small image size), and the browsing history image of the user is displayed. May be created. In FIG. 14, products 1, 2 and 7 are shown with a large image size, and other products are shown with a small image size. Also in this case, the display format may be changed according to the access time.

【0043】

FIG. 15 shows an example in which an icon having a color depending on the viewing time is arranged at the corresponding position on the map instead of the product name in FIG. 12, and the black frame assumes the icon. Similarly, FIG. 16 is an example in FIG. 13 in which the colors around the product image are changed and displayed according to the access time. Similarly, FIG. 17 is an example in which a bar graph (thick horizontal line) is shown below the product name in FIG. 12, and the length of the bar graph is changed according to the access time.

【0044】

In Fig. 18, when many individual products are posted on the homepage and details of each (enlarged image, etc.) can be seen, the price of the homepage posted product and the access time (or access time) are shown in advance. Prepare a two-dimensional map of XY coordinates, place the product at the corresponding position on the map based on the product viewed by the visitor (user) and the access time (or access time), and access it. A user's browsing history image is created by increasing the image size of a product having a long time and decreasing the image size of a product having a short time. Also in this case, the display format may be changed according to the access time.

【0045】

As described above, in the present invention, the history browsed by the user via the network can be confirmed on the product image when the user calls. As a result, the store clerk can easily grasp the demands and trends of the users who visit the store via the network.

【0046】

It should be noted that the processing functions of some or all of the parts of the center server and the store server shown in FIGS. 2, 6 and 7 are configured by a computer program, and the program is executed by the computer to realize the present invention. Needless to say, it is possible to configure the processing procedure of the operation sequence shown in FIGS. 4 and 8 with a computer program and have the computer execute the program. In addition, a recording medium that can be read by the computer, such as a FD, MO, ROM, memory card, etc., is a program for realizing the processing function on the computer or a program for causing the computer to execute the processing procedure. It can be recorded on a CD, DVD, removable disk, etc., saved and provided, and the program can be distributed via a network such as the Internet.

【0047】

[Effect of the invention]

As described above, according to the present invention, the following effects can be obtained. (1) Not only can you visit the store via the network and browse the inside of the store, but if necessary, you can do EC shopping so that you can consult with the clerk with confidence.

【0048】

(2) The clerk can recognize the browsing history of the user (customer) via the network by the clerk at a glance (in real time and easily). As a result, it is thought that the tendency of the product that the user is interested in can be grasped at a glance, effective product information can be appealed, sales promotion activities can be performed, and sales can be improved. In addition, since sales promotion activities can be performed without waiting for the user, it is possible to provide the user with a sense of realism similar to shopping at an actual store.

【0049】

(3) On the other hand, users will be able to make inquiries about products smoothly and with peace of mind without actually going to a real store without explaining to the clerk about the products they are interested in.

[Simple explanation of drawings]

FIG. 1 is a schematic system diagram for explaining a first embodiment of the present invention.

FIG. 2 is a diagram showing a configuration example of a center server according to the first embodiment of the present invention.

FIG. 3 is a diagram showing an example of access log information.

FIG. 4 is an overall operation sequence diagram according to the first embodiment of the present invention.

FIG. 5 is a schematic system diagram for explaining a second embodiment of the present invention.

FIG. 6 is a diagram showing a configuration example of a center server according to a second embodiment of the present invention.

FIG. 7 is a diagram showing a configuration example of a store server according to a second embodiment of the present invention.

FIG. 8 is an overall operation sequence diagram according to a second embodiment of the present invention.

FIG. 9 is a diagram showing an example of a screen image of a browsing history image in the present invention.

FIG. 10 is a diagram showing another example of a screen image of a browsing history image.

FIG. 11 is a diagram showing another example of a screen image of a browsing history image.

FIG. 12 is a diagram showing another example of a screen image of a browsing history image.

FIG. 13 is a diagram showing another example of a screen image of a browsing history image.

FIG. 14 is a diagram showing another example of a screen image of a browsing history image.

FIG. 15 is a diagram showing another example of a screen image of a browsing history image.

FIG. 16 is a diagram showing another example of a screen image of a browsing history image.

FIG. 17 is a diagram showing another example of a screen image of a browsing history image.

FIG. 18 is a diagram showing another example of a screen image of a browsing history image.

[Explanation of symbols]

110 User terminal 120 Center server 121 Web server unit 122 Browsing history image creation unit 123 User access log database 124 Store / product video database 125 Store server interface unit 130 Store server 131 Browsing history image creation unit 132 Display unit 140 Computer network