System for deciding consideration for internet advertisement and system for preventing illegal action

Description: TECHNICAL FIELD [Detailed description of the invention]

【0001】

[Technical field to which the invention belongs]

The present invention relates to an improvement of a system for determining a price when an advertisement is deployed on the Internet.

【0002】

[Conventional technology]

Generally, when advertising is deployed on the Internet, the advertiser places a banner advertisement on the screen provided by the provider, and when the user clicks on the banner advertisement, it immediately links to the advertiser's homepage of the banner advertisement and the Connect the user and the advertiser's homepage. The price for placing a banner advertisement is usually determined by the number of times the user has accessed the banner advertisement. By accessing the banner ad, you are accessing the advertiser's homepage, so the user is sure to see the advertiser's homepage, so the advertiser is an excellent system that can confirm the effectiveness of the advertisement. ..

【0003】

However, the advertiser cannot confirm the number of times the user clicks the banner advertisement by himself, and in the worst case, the advertiser has no choice but to trust even if the advertiser makes a false declaration.

【0004】

As an example of an improvement plan for improving such a situation, there is a technique described in Japanese Patent Application Laid-Open No. 2000-215136. This technology allows the WWW server system to store banner advertisement data that holds the URL address information of the management system as part of the header information. When a banner advertisement data posting page display request and a banner advertisement data click request are received from the user terminal, browsing information is transmitted to the above URL address held in the header information, for example, the URL address of the advertiser's management system. .. This allows the advertiser to check the user's browsing information by himself / herself.

【0005】

[Problems to be Solved by the Invention]

In the above improvement plan, there is a problem that the banner advertisement data requires special treatment, has no commonality with the banner advertisement data of other providers, and lacks versatility. Further, when the click request of the banner advertisement data is intentional, it is difficult to determine it.

【0006】

The present invention has been made to solve the above-mentioned problems, normal banner advertisement data can be used, and if the click request of the banner advertisement data is intentional, it is determined and legitimate. The purpose is to obtain a price determination system and fraud prevention system for Internet advertisements that can determine the price.

【0007】

[Means for solving problems]

The Internet advertisement consideration determination system according to the present invention is an advertisement providing system composed of the user terminal and the advertiser's server linked via the advertiser's server accessed from the user terminal, and is HTTP. It is provided with a log collecting means for recording the number of times the link on the advertisement company is used based on the reference source information of the protocol and determining the consideration for the advertisement based on the number of times the link is used.

【0008】

Further, the log collecting means acquires information for identifying the user terminal, detects the use of the link from the same user terminal, and limits the increase in the number of times the link is used.

【0009】

Further, the log collecting means acquires the access time from the user to the server of the advertiser, and determines the consideration for the advertisement based on the total access time for each of the advertisers used by the user.

【0010】

Further, the log collecting means acquires the number of accesses to the server of the advertiser from the user, and determines the consideration for the advertisement based on the total number of accesses for each of the advertisers used by the user.

【0011】

Further, the log collecting means identifies the user who purchased the product, calculates the number of users who purchased the product or the purchase price for each advertising company, and determines the consideration for the advertisement.

【0012】

The fraud prevention system according to the present invention provides a plurality of providers in an advertisement providing system composed of the user terminal and the advertiser's server linked via the server of the advertiser who has received access from the user terminal. A log collecting means for identifying an unauthorized user is provided by receiving a notification of the number of accesses or the access time of the same user within a predetermined time from the integrated Internet connection point.

【0013】

BEST MODE FOR CARRYING OUT THE INVENTION

Embodiment 1. FIG. 1 is a system configuration diagram showing an embodiment of a consideration determination system for Internet advertising according to the present invention. In the figure, 1 is the Internet, and 2 is an advertiser who places a banner advertisement on this Internet homepage and receives compensation for the Internet advertisement from the advertiser of the banner advertisement. 3 is a user terminal of a user who accesses a homepage, searches for various information, and clicks a banner advertisement to search the homepage of the advertiser. 4 is an advertiser's management system that provides advertisements. Log collection means 5 that collects log information related to access to its own homepage and organizes it as a log file 6, and products that provide product information of its own homepage to user terminals. It is composed of information providing means 7.

【0014】

Next, the operation will be described. When the user connects to the home page of the advertiser from the user terminal 3 and clicks the banner advertisement posted on the home page, the user terminal is immediately linked to the advertiser's homepage from the WWW server of the advertiser A or B. Connect 3 to the advertiser's homepage and set up an advertisement provision system. When the user terminal 3 and the advertiser's homepage are connected, the management system is activated by event-driven, the product information providing means 7 provides the homepage information to the user terminal, and the log collecting means 5 is the number of times the link is used. Is counted as 1 time, and the data is stored in the log file 6 to be the cumulative data. The means for counting the access at this time is to count by looking at the referer information (referer information) of the HTTP protocol.

【0015】

In addition, the log collecting means 5 acquires information that identifies the user (IP address of the user terminal, or cookie information, or information that the advertiser has independently registered as a user), and the user and the referrer advertiser If a correspondence table is created and the user has already been registered in the correspondence table, the number of times the link is used may not be increased. In this case, it is possible to prevent the same user from intentionally clicking the banner advertisement a plurality of times to illegally increase the advertisement price.

【0016】

As a result, the advertiser can count for determining the consideration for the advertisement after confirming that his / her homepage has been accessed. Further, since the banner advertisement data of the advertiser only needs to be linked to the homepage of the advertiser, the normal banner advertisement data can be used for general purposes.

【0017】

In addition, the consideration for the advertisement may be determined based on how long the user has viewed the advertiser's product information, and the log collecting means 5 records the time when the user starts accessing the advertiser's WWW server. If there is another access within a certain period of time (for example, 10 minutes), it can be inferred that the user was looking at the advertiser's product information during that time. If there is no access within a certain period of time, the elapsed time from the start time to the last access time of the access is taken as the access time of the user, and is added to the total access time of the link source (HPA to HPB) used by the user. Since it can be determined that the longer the total access time is, the greater the influence of the advertisement is, the price of the advertisement can be determined based on the total access time.

【0018】

Further, the consideration for the advertisement may be determined based on how much product information the user has viewed, and the amount of product information in this case can be measured by the number of accesses to the WWW server of the advertiser. As the number of times increases, it can be estimated that the user was interested in the advertisement, so it can be said that the effectiveness of the advertisement is high. The total number of accesses for each advertiser can be calculated by the same method as the total access time.

【0019】

As a matter of course, the price of the advertisement may be determined using both the number of accesses and the access time, and in this case, a more accurate price can be determined.

【0020】

In addition, the user may actually purchase the product or calculate the number of users and the amount of money that have reached the contract, and it is possible to calculate for each advertiser as well as the total access time and determine a more accurate consideration. .. Embodiment 2. In the above-described first embodiment, when the same user intentionally repeats access many times within a short period of time, the IP address is once disconnected and then reconnected. Since the IP address is changed, it cannot be determined that they are the same user. Also, the exact connection time between the user and the advertiser's server could not be measured.

【0021】

FIG. 2 is a system configuration diagram showing the second embodiment for solving the above-mentioned problems. In the figure, 1 is the Internet, 2 is the server of the advertiser connected to this Internet 1, 3 is the user terminal, 4 is the management system installed in the advertiser's server, 11 is multiple providers, and 12 is multiple. The provider's Internet connection point.

【0022】

Next, the operation will be described. A plurality of users 3 access a plurality of providers 11. Each provider grasps the number of banner advertisements accessed within a unit time of, for example, one hour, and organizes the number of cases from the same user and the connection time of each of the same users as log data. The organized result is sent to the advertiser's server and stored in the log collecting means 5 of the management system 4.

【0023】

As a result, for example, if the same user accesses the banner advertisement 10 times within a unit time of 1 hour, and each connection time is within 1 minute, it can be clearly judged to be intentional. By receiving these results from each provider, it is possible to point out fraudulent activity to the advertiser.

【0024】

[Effect of the invention]

Since the present invention is configured as described above, it has the following effects.

【0025】

Since the number of times the link on the above advertiser was used is recorded by the reference source information of the HTTP protocol and the consideration for the above advertisement is determined based on the number of times the link is used, the normal banner advertisement data is used. The advertiser can know the exact number of times the banner ad has been accessed.

【0026】

In addition, since it is configured to acquire information that identifies the user terminal, detect the use of links from the same user terminal, and limit the increase in the number of times the link is used, unauthorized users can be prevented and banner advertisements can be accessed by advertisers. It is possible to grasp the exact number of times it has been done.

【0027】

Further, since the consideration for the advertisement is determined based on the total access time for each of the advertisers used by the user, the normal banner advertisement data can be used and the advertiser can pay a reasonable consideration.

【0028】

Furthermore, since it is configured to acquire the number of accesses to the server of the advertiser from the user and determine the consideration for the advertisement based on the total number of accesses for each of the advertisers used by the user, the normal banner advertisement data can be used. It can be used and the advertiser can pay a fair price.

【0029】

In addition, since the user who purchased the product is specified, the number of users who purchased the product or the purchase price is calculated for each advertiser, and the consideration for the advertisement is determined, the normal banner advertisement data can be used by the advertiser. Can pay a fair price.

【0030】

In addition, since it is configured to identify an unauthorized user by receiving a notification of the number of accesses or access time of the same user within a predetermined time from an Internet connection point that integrates multiple providers, it is necessary to prevent unauthorized acts by the unauthorized user. Can be done.

[Simple explanation of drawings]

[Figure 1]

It is a system block diagram which shows the consideration determination system of the Internet advertisement which is Embodiment 1 of this invention.

[Figure 2]

It is a system block diagram which shows the fraud prevention system which is Embodiment 2 of this invention.

[Explanation of symbols]

1 Internet, 2 Advertisers, 3 User Terminals, 4 Advertisers, 5 Log Collectors, 11 Providers, 12 Internet Connection Points.