Electronic coupon distribution system, and user terminal and shop terminal thereof

Description: TECHNICAL FIELD [Detailed description of the invention]

【0001】

[Technical field to which the invention belongs]

The present invention relates to an electronic coupon distribution system for sales promotion, a user terminal thereof, and a store terminal.

【0002】

[Conventional technology]

In recent years, since many products are absent as delivery destinations, there is known a method in which a product is once delivered to an agency store such as a convenience store instead of home, and a user goes to the agency store. Further, as an ordering method at this time, a method of ordering via the Internet as well as by telephone and specifying a delivery destination is known.

【0003】

[Problems to be Solved by the Invention]

However, there is a problem that the method of once delivering the product to the agency such as a convenience store as described above does not necessarily lead to the sales of the own product because the agency simply keeps the product. Further, even when a delivery destination other than the convenience store such as home is specified as the delivery destination of the product, there is a problem that the sales of the delivery product alone does not lead to the sales of the other products.

【0004】

In view of the above-mentioned problems of the conventional example, an object of the present invention is to provide an electronic coupon distribution system capable of improving sales by using product home delivery, a user terminal thereof, and a store terminal. A particular object of the present invention is to provide an electronic coupon distribution system, a user terminal thereof, and a store terminal capable of improving sales of a product delivery agency store or a chain store thereof. Another object of the present invention is to provide an electronic coupon distribution system, a user terminal thereof, and a store terminal that can improve the sales of other products when the delivery destination of the product is designated as a home or work place. To do.

【0005】

[Means for solving problems]

In the present invention, in order to achieve the above object, when a customer purchases a first product from a server of a first shop from a user terminal via an internet connection service and designates the delivery destination as a second shop. In addition, the server of the first shop sends an electronic coupon for the second product or service sold by the second shop to the user terminal based on the purchase information of the first product, and the customer Provides an electronic coupon distribution system that enables the purchase of the second product or service based on the electronic coupon (claim 1). With the above configuration, it is possible to improve the sales of product delivery agents such as convenience stores and their chain stores. Further, in the present invention, when a customer purchases a first product from a user terminal via an internet connection service from a server of the first shop and specifies a delivery destination, the server of the first shop may use the first product. Based on the purchase information of the first product, an electronic coupon for the second product or service sold by the second shop near the delivery destination of the first product is transmitted to the user terminal, and the customer. Made it possible to purchase the second product or service based on the electronic coupon (claim 2). With the above configuration, it is possible to improve the sales of chain stores such as convenience stores even when the customer specifies the delivery destination of the product as home or work.

【0006】

The present invention also provides an electronic coupon issuing means in which the server of the first shop issues an electronic coupon for the second product or service based on the purchase information of the first product and a predetermined coupon issuing rule. It was configured to have (Claim 3). With the above configuration, it is possible to improve the sales of chain stores such as convenience stores by using coupon issuance rules based on sales conditions and sales strategies. The present invention also has an electronic exchange document issuing means in which the server of the first shop issues an electronic exchange document of the first product to the user terminal, and the customer receives from the server of the first shop. Based on the electronic exchange statement, the first product can be exchanged (claim 4). With the above configuration, it is possible to reliably deliver the product to be purchased without using a written exchange. The present invention also relates to the first when a customer purchases a first product from a user terminal via an internet connection service from a merchant server of the first shop and designates the delivery destination as the second shop. The merchant server of the shop sends the purchase information of the first product to the center server, and the center server sells the second product or the second product sold by the second shop based on the purchase information of the first product. An electronic coupon for the service is transmitted to the user terminal so that the customer can purchase the second product or service based on the electronic coupon (claim 5). With the above configuration, it is possible to improve the sales of product delivery agents such as convenience stores and their chain stores. Further, according to the present invention, when a customer purchases a first product from a user terminal via an internet connection service from a merchant server of the first shop and specifies the delivery destination, the merchant of the first shop said. The server sends the purchase information of the first product to the center server, and the center server sells the purchase information of the first product to a second shop near the delivery destination of the first product based on the purchase information of the first product. Electronic coupon for the second product or service It is transmitted to the user terminal to enable the customer to purchase the second product or service based on the electronic coupon (claim 6). With the above configuration, it is possible to improve the sales of chain stores such as convenience stores even when the customer specifies the delivery destination of the product as home or work. The present invention is also configured such that the center server has an electronic coupon issuing means for issuing an electronic coupon for the second product or service based on the purchase information of the first product and a predetermined coupon issuing rule. (Claim 7). With the above configuration, it is possible to improve the sales of chain stores such as convenience stores by using coupon issuance rules based on sales conditions and sales strategies. The present invention also has an electronic exchange document issuing means in which the center server issues an electronic exchange document of the first product to the user terminal, and the electronic exchange received by the customer from the server of the first shop. Based on the document, the first product can be exchanged (claim 8). With the above configuration, it is possible to reliably deliver the product to be purchased without using a written exchange. Based on the above, the first product can be exchanged (claim 8). With the above configuration, it is possible to reliably deliver the product to be purchased without using a written exchange. Based on the above, the first product can be exchanged (claim 8). With the above configuration, it is possible to reliably deliver the product to be purchased without using a written exchange.

【0007】

In the present invention, the electronic coupon issuing means, as the predetermined coupon issuing rule, is a second product or a second product different for each of the second shops, depending on the table corresponding to the second shop and the electronic coupon to be issued. Configured to issue electronic coupons for the service (Claim 9). With the above configuration, it is possible to issue electronic coupons according to the sales strategy such as the customer base for each convenience store or each region.

【0008】

In the present invention, the electronic coupon issuing means also uses a table or an arithmetic formula corresponding to the amount of the first product sold by the first shop and the electronic coupon to be issued as the predetermined coupon issuing rule. It is configured to issue an electronic coupon for the second product or service according to the price of the first product sold by the first shop (claim 10). With the above configuration, for example, when the first product purchased online is expensive, an electronic coupon with a high discount rate is issued, and sales of the online shop are promoted.

【0009】

In the present invention, the electronic coupon issuing means also uses a table in which the type of the first product sold by the first shop and the electronic coupon to be issued correspond to each other as the predetermined coupon issuing rule. Configured to issue electronic coupons for goods or services related to the first goods sold by the shop (claim 11). With the above configuration, electronic coupons for products related to products purchased online are issued, and sales of online shops are promoted.

【0010】

In the present invention, the electronic coupon issuing means uses a table in which the first product sold by the first shop and the electronic coupon to be issued correspond to each other as the predetermined coupon issuing rule. It is configured to issue an electronic coupon for the second product or service as the loyalty of the first product sold (claim 12). With the above configuration, electronic coupons for convenience store products are issued as royalties for online shopping, and sales at online shops are promoted.

【0011】

In the present invention, the electronic coupon issuing means issues an electronic coupon for a second product or service whose inventory is slightly loose based on the inventory database of the second shop as the predetermined coupon issuing rule. (Claim 13). With the above configuration, it is possible to reduce the inventory of a second shop such as a convenience store.

【0012】

The present invention is also characterized in that the user terminal is a mobile phone (claim 14). With the above configuration, the user terminal is a mobile terminal that the user carries on a daily basis, and the user can purchase the product of the first shop and obtain the electronic coupon from the user terminal alone, anytime, and from anywhere via the Internet connection service. Then, since it can be used at the destination, there is no need to print out an electronic coupon, and the convenience of the user is improved. As a result, the usage rate of electronic coupons can be improved, and overall sales can be improved.

【0013】

The present invention is also characterized in that the server of the first shop generates the electronic coupon as data combined with the electronic exchange document of the first product and transmits it to the user terminal. (Claim 15). With the above configuration, since the electronic coupon can be used only when the first product is exchanged, more reliable use of the electronic coupon can be expected and sales can be improved. The present invention also comprises a coupon management means for managing the electronic coupon as electronic data, and an electronic exchange document management means for managing the electronic exchange document of the first product as electronic data. It is provided (Claim 16). The present invention is also a store terminal of the second shop in the electronic coupon distribution system, which is a coupon processing means for receiving the electronic coupon as electronic data from the user terminal and verifying the validity of the electronic coupon. Provided is a store terminal having an electronic coupon processing means for receiving an electronic coupon for the first product as electronic data from the user terminal and verifying the validity of the electronic coupon (claim). Item 17).

【0014】

BEST MODE FOR CARRYING OUT THE INVENTION

Hereinafter, embodiments of the present invention will be described with reference to the drawings. FIG. 1 is a service flow diagram showing a first embodiment of the electronic coupon distribution system according to the present invention. FIG. 2 is a configuration diagram for realizing the service flow of the first embodiment of FIG. Further, FIG. 3 is a service flow diagram showing a second embodiment of the electronic coupon distribution system according to the present invention. FIG. 4 is a configuration diagram for realizing the service flow of the second embodiment of FIG. In the first embodiment of FIGS. 1 and 2, the book shop 4 as a merchant issues an electronic exchange document, which will be described later, while in the second embodiment of FIGS. 3 and 4, the center is issued. 1 issues an electronic exchange form.

【0015】

The center 1 shown in FIGS. 1 and 3 is provided on the franchisor side of the convenience store (franchige) 3, and the coupon issuance rule 1a for issuing an electronic discount coupon is registered. Coupon issuance rule 1a is a rule for determining a discount coupon issued by Center 1, and an electronic discount coupon is for all or predetermined areas belonging to this franchise chain when a user purchases a book online from, for example, Book Shop 4. It is intended for products sold by convenience store 3 in Japan.

【0016】

As shown in FIGS. 2 and 4, the center 1 of FIGS. 1 and 3 has a center server 10, and the convenience store 3 of FIGS. 1 and 3 is provided with a POS terminal 30. Further, the book shop 4 of FIGS. 1 and 3 has a merchant server 40. Up to this point, the first embodiment and the second embodiment are common. Each embodiment will be described below so that the differences between the two embodiments will be clarified.

【0017】

<First Embodiment> The center server 10 has a coupon issuing means 10a and a coupon settlement means 10b. Each of these means is realized by the hardware and software of the computers constituting the center server 10. The coupon issuing means 10a issues an electronic discount coupon as described later according to the flowchart shown in FIG. The POS terminal 30 has a coupon processing means 30a and an electronic exchange form processing means 30b. Each of these means is realized by the hardware and software of the computer constituting the POS terminal 30. The mobile phone 2 has a coupon management means 2a and an electronic exchange form management means 2b. The merchant server 40 has an electronic exchange document issuing means 4a. This means is realized by the hardware and software of the computers constituting the merchant server 40. The center server 10, the POS terminal 30, the merchant server 40, and the mobile phone 2 can communicate with each other via the Internet 50.

【0018】

The flowchart of FIG. 5 shows a procedure for issuing an electronic coupon in the coupon issuing means 10a. When the center 1 receives the purchase information from the book shop 4 (step S1), it determines whether or not the coupon issuance rule 1a is specified based on the purchase information (step S2), and if it is specified, it is specified. Select the coupon issuance rule 1a (step S3), and if not specified, select the coupon issuance rule 1a based on the contract with the retailer (step S4). When step S3 or step S4 is completed, the electronic coupon to be issued is determined based on the selected coupon issuing rule 1a and the purchase information (step S5). Next, an electronic coupon is generated (step S6), and the generated electronic coupon data is transmitted to the mobile phone 2 (step S7).

【0019】

In the first embodiment and the second embodiment, the coupon issuing means 10a of the center server 10 provided in the center 1 is provided with various coupon issuing rules 1a based on a table or a calculation formula showing a specific example below. It is stored in advance. 1. Convenience store 3 and a table of electronic coupons (electronic discount coupons) issued (Fig. 6). This table is provided in the coupon issuing means 10a of the center server 10. With this table, electronic coupons (electronic discount coupons) for different products can be issued for each convenience store 3, so electronic coupons (electronic discount coupons) can be issued according to the sales strategy, such as the customer base for each convenience store 3 and each region. ) Can be issued. 2. A table of the amount of products purchased online and the electronic coupons (electronic discount coupons) to be issued (Fig. 7). This table allows you to issue electronic coupons (electronic discount coupons) according to the amount of products purchased online. For example, if the products purchased online are expensive, the electronic coupons with a high discount rate (electronic discount coupons) Electronic discount coupons) will be issued to promote online shop sales. Further, in the above case, the coupon issuance rule 1a is a table, but for example, an arithmetic expression such as (discount amount of electronic coupon) = | (amount of online purchased product) × 0.05 | may be used. In this case, the discount amount of the electronic coupon is the maximum integer value that does not exceed the value obtained by multiplying the amount of the online purchase product by 0.05, that is, the electronic coupon (electronic) corresponding to the amount of 5% of the amount of the online purchase product. Discount coupon) will be issued. 3. A table of the types of products purchased online and the electronic discount coupons to be issued (Fig. 8). This table will issue electronic discount coupons for products related to products purchased online and promote online shop sales. 4. A table of products purchased online and electronic discount coupons to be issued (Fig. 9). This table will issue electronic discount coupons for convenience store 3 products as an online shopping loyalty, and promote online shop sales. 5. The rule of "Issuing electronic discount coupons for products that are slightly loose based on the inventory database" (table in Fig. 10). In the example of FIG. 10, when the inventory rate is equal to or higher than the rate indicated by the number, the product name for issuing the electronic discount coupon is shown as a table. According to this rule, when the convenience store 3 has a large inventory, it is possible to promote the sale of the product and reduce the inventory by issuing an electronic discount coupon.

【0020】

The electronic coupon data generated in this way has a data structure as schematically shown in FIG. That is, as the data of the electronic coupon, the coupon identification information for identifying each coupon, the discount content description information indicating the coupon content (discount amount and exchangeable products and services), and the coupon can be used. Includes coupon available retailer information indicating the retailer, online purchase identification information that identifies the online purchase process that triggered the coupon issuance, online shop information, coupon issuer information, and the issuer (in this case). The digital signature by the center 1) is attached to.

【0021】

Next, the product sales in the first embodiment of FIGS. 1 and 2 and the subsequent series of services will be described. In FIGS. 1 and 2, as (1) a product, for example, a user accesses a merchant server 40 of a book shop 4 that sells books via a mobile phone 2 via an internet connection service to order a book, and also , When the convenience store 3 is specified as the delivery destination, the merchant server 40 of the book shop 4 (2) sends the electronic exchange form to the mobile phone 2 via the Internet connection service, and (3) sends the purchase information of the book. Send to center 1. In addition, (4) books will be delivered from Book Shop 4 to Convenience Store 3.

【0022】

The purchase information includes, for example, product information (product code, price, etc.), user information (user ID, email address, etc.), and delivery information (store code of the delivery destination convenience store 3, etc.). In addition, the electronic exchange form may be merely product exchange information, or may be sent by e-mail instead of the Internet connection service. Further, the merchant server 40 may further send the identification information specifying the coupon issuing rule 1a to the center server 10 as a part of the purchase information. In this case, the merchant server 40 (eg, Bookshop 4) can select coupon issuance rule 1a according to user attributes or sales content, and in this case, coupon issuance rule 1a according to the user's wishes. You can also select.

【0023】

(5) When Center 1 receives the purchase information of the book from the server of Book Shop 4, it issues an electronic coupon (electronic discount coupon) certifying that the product sold by convenience store 3 is discounted through the mobile phone 2 via the Internet connection service. Send to. An electronic coupon (electronic discount coupon) may be sent by e-mail instead of the Internet connection service. Then, (6) when the user presents the electronic exchange form of the book transmitted to the mobile phone 2 to the convenience store 3 side (POS terminal 30), the electronic exchange form processing means 30b of the POS terminal 30 is presented. (7) The convenience store 3 side hands over the book indicated by the verified electronic exchange to the user side. At this time, the convenience store 3 side may collect the book price on behalf of the convenience store 3.

【0024】

Then, (8) when the user presents the electronic coupon (electronic discount coupon) sent to the mobile phone 2 to the convenience store 3 side (POS terminal 30), the coupon processing means 30a of the POS terminal 30 presents the electronic coupon. Verification (verification of coupon available store information, issuer's digital signature, etc.) is performed, and (9) Convenience store 3 side provides the user with the products and services indicated by the verified electronic coupon content description information. provide. In this case, the convenience store 3 products are sold at a discount according to the electronic coupon (electronic discount coupon). Local wireless wireless communication such as infrared communication and Bluetooth (Bluetooth) can be used as a method of presenting the electronic exchange form or the electronic coupon of the book transmitted to the mobile phone 2 to the convenience store 3. Alternatively, the content of the electronic coupon may be displayed on the screen of the mobile phone 2 by a barcode and read by a barcode scanner connected to the POS terminal 30. (10) Information about the used electronic coupon is read from the convenience store 3 side (POS terminal 30) at a fixed timing (for example, once a day) and center 1 (center server 10). Will be sent to. (The coupon settlement means 10b of the center server 10 setstles according to the consideration of the electronic coupon based on the contract between the center 1 and the convenience store 3 and the center 1 and the book shop 4.

【0025】

FIG. 12 shows an example of the flow of money and the movement of the electronic coupon in the electronic coupon distribution system of the present invention. Here, assuming that the convenience store collects the product price and the book shop, which is an online shop, uses the electronic coupon as a sales promotion tool for books, the coupon issuance fee is charged from the book shop to the center. (Cc) is supposed to be paid. In FIG. 12, the money and the electronic coupon move between the user 2, the convenience store 3, the center 1, and the book shop 4 as follows. When the user places a purchase order for a book at the book shop, the center issues an electronic coupon (electronic discount coupon) that discounts the target product by Vc to the user's mobile phone, and the mobile phone retains the received electronic coupon. To do. The book shop pays the center a coupon issuance fee (Cc). The actual payment of the coupon issuance fee (Cc) may be made collectively for the issuance of a plurality of electronic coupons. At a later date, the user goes to the convenience store, pays the product price 1 (P1) to the convenience store, and receives the ordered book. At this time, the user uses the electronic coupon to purchase the target product of the electronic coupon sold by the convenience store at a price discounted by Vc. The convenience store pays the center the product price 2 (P2), which is obtained by subtracting the convenience store fee (C1) from the product price 1 (P1). In addition, the used electronic coupon information is transmitted from the convenience store to the center. The center pays the book shop the product price 3 (P3), which is the product price 2 (P2) minus the center fee (C2). In addition, the center pays the convenience store Pc in exchange for the electronic coupon used. Here, assuming that the probability that the issued electronic coupon will be used is p, the profit of the convenience store when the target product of the electronic coupon is sold normally is Ic1, and the profit of the center is Ic2, this one-time sale of the book is made. The expected income of the center associated with this is combined with the commission income. C2 + Cc + p * (Ic2-Pc) It is expressed as.

【0026】

The expected income when not issuing an electronic coupon is C2, and by issuing an electronic coupon, the center can expect a new income of Cc + p * (Ic2-Pc). However, it is necessary to set Cc, Pc, and Ic2 to appropriate values according to the probability that the issued electronic coupon will be used so that Cc + p * (Ic2-Pc)> 0. Similarly, the expected income of a convenience store from the sale of this single book, together with the commission income, C1 + p * (Ic1 --Vc + Pc) It is expressed as. The expected income when not issuing an electronic coupon is C1, and by issuing an electronic coupon, convenience stores can expect new income of p * (Ic1-Vc + Pc). However, it is necessary to set Vc, Pc, and Ic1 to appropriate values so that Ic1 --Vc + Pc> 0. In addition, the income of the book shop in this case is P3 --Cc = P1-(C1 + C2 + Cc) It is expressed as. Where C1 + C2 is the cost of storing the product price, and Cc is the cost of sales promotion, which is determined based on the contract between the book shop and the center. Since the center can expect new profits by issuing electronic coupons, it is possible to set C1, C2, and Cc low by returning a part of the profits to the book shop side. In the above, when the coupon issuance fee (Cc) is paid from the book shop to the center, the expected income of the center, convenience store, and book shop is calculated, but by setting Cc = 0, the book shop moves to the center. The same calculation can be made when the coupon issuance fee is not paid, that is, when an electronic coupon is issued for the purpose of promoting the convenience store regardless of the sales promotion of the book shop. In this case, the expected income of the center from the sale of one book is combined with the commission income. C2 + p * (Ic2 --Pc) It is expressed as.

【0027】

The expected income when not issuing an electronic coupon is C2, and by issuing an electronic coupon, the center can expect a new income of p * (Ic2-Pc). However, it is necessary to set Pc and Ic2 to appropriate values so that p * (Ic2-Pc)> 0. Similarly, the expected income of a convenience store from the sale of this single book, together with the commission income, C1 + p * (Ic1 --Vc + Pc) It is expressed as. The expected income when not issuing an electronic coupon is C1, and by issuing an electronic coupon, convenience stores can expect new income of p * (Ic1-Vc + Pc). However, it is necessary to set Vc, Pc, and Ic1 to appropriate values so that Ic1 --Vc + Pc> 0. In addition, the income of the book shop in this case is P3 --Cc = P1-(C1 + C2) It is expressed as. Where C1 + C2 is the cost of storing the product price, and is determined based on the contract between the book shop and the center. By issuing an electronic coupon, the center can expect new profits, so it is possible to set C1 and C2 low by returning a part of the profits to the book shop side.

【0028】

<Second Embodiment> Next, the product sales in the second embodiment of FIGS. 3 and 4 and the subsequent series of services will be described. The second embodiment of FIGS. 3 and 4 differs from the first embodiment in that the electronic exchange document issuing means 10a is provided on the center server 10 instead of the merchant server 40, and the other configurations are different. It is the same as the first embodiment. In FIGS. 3 and 4, the user accesses the merchant server 40 of the book shop 4, which sells books as the product (1) in the same manner as in the first embodiment, by the mobile phone 2 via the Internet connection service. When the convenience store 3 is specified as the delivery destination, the merchant server 40 of the book shop 4 (2) sends the purchase information of the book to the center 1, and (5) the book is the book. Delivered from shop 4 to convenience store 3. The purchase information is the same as that of the first embodiment. (3) When the center 1 receives the purchase information, it sends an electronic exchange form to the mobile phone 2 via the Internet connection service.

【0029】

(4) When Center 1 receives the purchase information of the book from Merchant Server 40 of Book Shop 4, it carries an electronic coupon (electronic discount coupon) certifying that the product sold by convenience store 3 is discounted via the online connection service. Send to phone 2. An electronic coupon (electronic discount coupon) may be sent by e-mail instead of the Internet connection service. Then, (6) when the user presents the electronic exchange form of the book transmitted to the mobile phone 2 to the convenience store 3 side (POS terminal 30), the electronic exchange form processing means 30b of the POS terminal 30 is presented. (7) The convenience store 3 side hands over the book indicated by the verified electronic exchange to the user side. At this time, the convenience store 3 side may collect the book price on behalf of the convenience store 3.

【0030】

Then, (8) when the user presents the electronic coupon (electronic discount coupon) sent to the mobile phone 2 to the convenience store 3 side (POS terminal 30), the coupon processing means 30a of the POS terminal 30 presents the electronic coupon. Verification (verification of coupon available store information, issuer's digital signature, etc.) is performed, and (9) Convenience store 3 side provides the user with the products and services indicated by the verified electronic coupon content description information. provide. In this case, the convenience store 3 products are sold at a discount according to the electronic coupon (electronic discount coupon). Local wireless wireless communication such as infrared communication and Bluetooth (Bluetooth) can be used as a method of presenting the electronic exchange form or the electronic coupon of the book transmitted to the mobile phone 2 to the convenience store 3. Alternatively, the electronic coupon may be displayed on the screen of the mobile phone 2 by a barcode and read by a barcode scanner connected to the POS terminal 30. (10) Information about the used electronic coupon is read from the convenience store 3 side (POS terminal 30) at a fixed timing (for example, once a day) and center 1 (center server 10). Will be sent to. The coupon settlement means 10b of the center server 10 performs settlement according to the consideration of the electronic coupon based on the contract between the center 1 and the convenience store 3 and the center 1 and the book shop 4. The money flow described with reference to FIG. 12 is the same in the second embodiment.

【0031】

In the first embodiment and the second embodiment described above, the center 1 and the book shop 4 may be operated by the same business entity and installed in the same place, and the center server 10 and the merchant server 40 may be installed. It may be the same machine. Further, the electronic voucher and the electronic coupon may each have a digital signature. In this case, the electronic exchange document processing means 30b and the coupon processing means 30a of the POS terminal 30 can prevent fraud by verifying these digital devices, respectively. Further, the electronic exchange form and the electronic coupon may be generated as the combined data and transmitted to the mobile phone 2. In addition. In this case, the electronic coupon can only be used when redeeming products purchased online, and the use is limited from the user side, but from the convenience store 3 side, more reliable use of the electronic coupon can be expected. ..

【0032】

<Third Embodiment> In the third embodiment, in the first embodiment or the second embodiment, the delivery destination of the book is not the convenience store 3, but other than home, work place, etc. When the location is specified, the coupon issuing means 10a of the center server issues electronic coupons for products and services sold by the nearest convenience store 3 (and its affiliated stores) from the specified destination. .. Thereby, the sales of the convenience store 3 can be improved as in the processing of the first embodiment or the second embodiment.

【0033】

Here, the electronic discount coupons in each of the above embodiments are described for the purpose of promoting sales only on the delivery destination (convenience store 3) side, but from the perspective of the delivery source (book shop 4), product sales. It can be considered as a promotion tool, and it can be considered that the abundant products of convenience store 3 are used for sales promotion goods. Therefore, in this case, the book shop 4 may pay the center 1 a fee corresponding to the issued electronic discount coupon, and an increase in profit can be expected from this fee income. Further, the discount coupon is not limited to the product of the convenience store 3, and may be a discount of the product on the delivery source (book shop 4) side. Therefore, in this case, the book shop 4 may pay the center 1 a fee corresponding to the issued electronic discount coupon, and the center 1 side can expect an increase in profit from this fee income.

【0034】

Further, in the conventional convenience store type e-commerce, the price of the product and the delivery fee are added to the amount finally paid by the user, but according to the first embodiment, the book shop 4 to the center 1 (or convenience store) By paying the coupon issuance fee to the store 3), the center 1 (or convenience store 3) will increase the profit due to this coupon issuance fee, and therefore, the profit of the center 1 (or convenience store 3) will be returned to the user. You may also discount the fees for storage and transportation of goods.

【0035】

[Effect of the invention]

As described above, according to the electronic coupon distribution system of the present invention, its user terminal, and the store terminal, it is possible to improve sales by using the product home delivery, and in particular, the product home delivery agency store or its chain store, etc. Sales can be improved. In addition, when the delivery destination of the product is specified as the home or work place, the sales of the convenience shop or the like can be improved. Furthermore, if the product delivery destination is specified as a convenience store, the product can be settled at the convenience store, so e-commerce issues such as 24-hour operation and inconvenience of distribution and payment due to absence from home can be solved. .. With the above configuration, the user terminal is a mobile terminal that the user carries on a daily basis, and the user can purchase the products of the first shop via the Internet connection service from anytime and anywhere with only the user terminal, and receive an electronic discount coupon. Since it can be obtained and used at the destination, there is no need to print out an electronic discount coupon, which improves user convenience. As a result, the usage rate of electronic discount coupons can be improved, and overall sales can be improved.

[Simple explanation of drawings]

[Figure 1]

The figure which shows the service flow of the 1st Embodiment of the electronic coupon distribution system which concerns on this invention. [Figure 2]

Schematic diagram showing the system configuration of the first embodiment of the electronic coupon distribution system according to the present invention. [Fig. 3]

The figure which shows the service flow of the 2nd Embodiment of the electronic coupon distribution system which concerns on this invention. [Fig. 4]

Schematic diagram showing the system configuration of the second embodiment of the electronic coupon distribution system according to the present invention. [Fig. 5]

A flowchart showing a coupon issuing procedure in the first embodiment of the electronic coupon distribution system according to the present invention. [Fig. 6]

A table showing the relationship between the convenience store and the type of coupon in the first embodiment of the electronic coupon distribution system according to the present invention. [Fig. 7]

A table showing the relationship between the amount of products purchased online and the type of coupon in the first embodiment of the electronic coupon distribution system according to the present invention. [Fig. 8]

A table showing the relationship between the type of online purchased product and the type of coupon in the first embodiment of the electronic coupon distribution system according to the present invention. [Fig. 9]

Another table showing the relationship between the type of online purchased product and the type of coupon in the first embodiment of the electronic coupon distribution system according to the present invention. [Fig. 10]

A table showing the relationship between the type of product and the inventory rate at which coupons are issued in the first embodiment of the electronic coupon distribution system according to the present invention. [Fig. 11]

Schematic diagram showing the data structure of the electronic discount coupon according to the first embodiment of the electronic coupon distribution system according to the present invention. [Fig. 12]

Money flowchart showing the flow of money in the first embodiment of the electronic coupon distribution system according to the present invention. [Explanation of symbols]

1 center 1a Coupon issuance rules 2 mobile phone 2a Coupon management method 2b Electronic exchange form management means 3 Convenience store 4 book shop 4a, 10c Electronic exchange form issuance method 10 Center server 10a Coupon issuing method 10b Coupon settlement method 30 POS terminal 30a Coupon processing method 30b Electronic exchange form processing means 40 Merchant Server 50 internet