Advertising method

Description: TECHNICAL FIELD [Detailed description of the invention]

【0001】

[Technical field to which the invention belongs]

The present invention relates to an advertising method used to advertise a product, service, or the like.

【0002】

[Conventional technology]

Advertising for promoting products and services generally uses advertising media such as newspapers, magazines, televisions, and radios. In recent years, advertising methods using the Internet have also become widespread.

【0003】

[Problems to be Solved by the Invention]

The conventional advertising method has a problem that the advertising cost becomes high because the advertising effect does not improve unless the number of circulations and the number of broadcasts are increased. There is also a way to play a game on the Internet and offer your own product to the prize to improve the advertising effect, but since the user's attention is focused exclusively on the game, the advertising effect can be obtained as expected. I can't.

【0004】

The present invention has been made in view of the above, and an object of the present invention is to provide an advertising method that is strongly memorable to the user by incorporating the advertisement itself into a game element.

【0005】

[Means for solving problems]

In order to achieve the above object, in the present invention, a plurality of symbols are variablely displayed on each of a plurality of display units arranged in a predetermined arrangement, and a combination of symbols between the display units when the variable display is stopped is a predetermined embodiment. In the slot machine type symbol matching game, which is a "hit" in the case of the above, the symbol is composed of an advertisement display which is an advertisement of a product or the like.

【0006】

In the symbol matching game, the combination of symbols is a "hit" condition, so the player stares at the symbols that are displayed in a variable manner. In the present invention, since the player is the user and the design is the advertisement display, the user always stares at the advertisement display during the game. Therefore, the image of the product etc. remains strongly in the user's memory.

【0007】

In addition, as in claim 2, when the symbol matching game is a hit, the product, etc. of the advertisement display, the product related to the advertisement display, or the product provided by the advertisement client, etc. Should be offered to the player as a free gift. By doing so, the pattern matching game becomes incandescent, and a higher advertising effect can be obtained.

【0008】

Further, as in claim 3, the symbol matching game is executed on the information terminal via the Internet or a dedicated line, the winning information is transmitted to the advertising client, and the advertising client who receives the hit information is the player. It is advisable to offer a free gift to. By doing so, the player can enjoy the design matching game at any time using a mobile phone or a personal computer, and the advertising client provides the player with the prize in response to the winning information. The provision of information is speedy, and the labor required to provide prizes can be reduced.

【0009】

Further, if the viewing of the prize introduction page is set as the start condition of the symbol matching game as in claim 4, a higher advertising effect can be obtained.

【0010】

Embodiment 1 of the invention

Embodiment 1 of the present invention will be described below with reference to the drawings. 1 and 2 are a block diagram showing the configuration of the first embodiment, FIG. 3 is a front view showing a mobile phone, FIG. 4 is a flowchart explaining a game, and FIG. 5 is a front view showing a display screen of the mobile phone. FIG. 6 is a block diagram showing the configuration of the first embodiment.

【0011】

The first embodiment is an advertising method when the mobile phone 100 is used as the information terminal 1. Currently, as a means of using the Internet 2 from the mobile phone 100, there is a method of passing through a relay center (for example, an i-mode (registered trademark) center) 3 as shown in FIG. The terminal 5 of the advertising client is connected to the Internet 2 via the Web site 4, and the game site 6 is connected to the Internet 2. As is well known, access to the homepage and game site 6 on the Internet 2 can be performed by entering the address from the mobile phone 100. Further, when the game site 6 is directly connected to the relay center 3 as shown in FIG. 2, the game site 6 can be directly accessed without connecting to the Internet 2.

【0012】

The game site 6 stores a program related to a slot machine format symbol matching game, and the symbol matching game can be executed using the display screen 101 of the mobile phone 100. In addition, in order to participate in the game, it is necessary to perform a registration application procedure with the operating entity of the game site 6 and obtain an identification number in advance. The entries in the registration application procedure at this time can be used as customer data for the advertising client.

【0013】

In addition, the game fee may be a monthly system, a pay-as-you-go system, or an eclectic system of a monthly system and a pay-as-you-go system, all of which are applied to the operating cost including all personnel costs, equipment costs, etc. of the game site 6. The compromise system is, for example, a method in which a player is given the right to play up to 30 games with a monthly membership fee, and the amount exceeding that is charged as "1 game ... yen".

【0014】

On the other hand, the advertising client bears the provision of the prize accompanying the "win" and the delivery cost of the prize to the player as the advertising cost. Alternatively, the advertising client may bear the operating cost of the game site 6 in addition to the above-mentioned prize and delivery cost, and the game fee of the player may be free.

【0015】

In the slot machine style symbol matching game, for example, 10 types of symbols are drawn in an appropriate order on each of the three rotating drums arranged in three horizontal rows, and when the rotating rotating drums are stopped, the same symbols appear in a horizontal line. It is a "hit" when lined up. The advertising method of the present invention focuses on the point that the player always stares at the symbol during the game in the slot machine type symbol matching game, and the symbol is composed of an advertisement display that serves as an advertisement for a product or the like. Is.

【0016】

In the first embodiment, the display units 7a, 7b, 7c corresponding to the rotating drum are set on the display screen 101 of the mobile phone 100, and for example, 10 types of advertisement display 7 are set in each of the display units 7a, 7b, 7c. To do. If the display screen 101 of the mobile phone 100 is horizontally long or close to a square, the display units 7a, 7b, 7c are displayed in the same orientation as shown in FIG. 3, but if the display screen 101 is vertically long, the display screen 101 is oriented horizontally. The display units 7a, 7b, and 7c are displayed. By doing so, it becomes possible to enlarge the advertisement display 7. In that case, although not shown, it is preferable to lay the display screen 101 on the left side and the operation unit 102 on the right side. By doing so, the operation with the right hand becomes easy. If the advertisement display 7 is small and difficult to see due to the size limitation of the display screen 101, it may be displayed on top of the first stopped advertisement display 7 with a slight deviation as shown in FIG. ..

【0017】

The advertisement display 7 is created by using pictures, figures, photographs, characters, and the like to create an advertisement target product of an advertisement client in a size that fits in the display units 7a, 7b, and 7c. Further, the advertisement display 7 may be a content that advertises the advertisement client itself, or may be a content that advertises the services provided by the advertisement client. As an advertisement for the advertiser himself, for example, an advertisement that displays a company name to increase the name recognition can be considered, but in that case, a product or the like handled by the company may be used as a prize. In addition, when the product (financial product) handled by the advertising client itself is not suitable as a free gift, such as a bank, the product selected by the advertising client and paying the price is used as the free gift. In addition, accommodation facilities and food and drink may be provided to promote the services provided by the advertising client, but in that case, the prize will be an accommodation voucher (or discount voucher) or a meal voucher (or discount voucher). You can use it.

【0018】

Next, the advertising method using the mobile phone 100 will be described. First, the player accesses the game site 6 from the mobile phone 100. Since you are required to enter the identification number as a condition for accessing the game site 6, enter the identification number obtained in advance. The start screen of the game site 6 is a prize introduction page (not shown), and 10 types of advertisement display 7 and an introduction text are displayed. At this stage, all advertisement display 7 is surely in the eyes of the player. For a player who wants more detailed information about the advertisement display 7, a link may be provided between the advertisement display 7 and the homepage of the advertisement client.

【0019】

When the prize introduction page ends, the page changes to the top page of the game start, and the advertisement display 7 is displayed on the three display units 7a, 7b, and 7c. The advertisement display 7 may be randomly selected from all the advertisement display 7 on this top page, but since the added value of the advertisement effect can be expected, the application system from the advertisement client is adopted. You may do so.

【0020】

Next, one of the input keys 103 (for example, "5") of the operation unit 102 of the mobile phone 100 is assigned to the start button, and the game is started by inputting the start button. When the game starts, the display units 7a, 7b, and 7c of the display screen 101 fluctuate all at once as shown in the flowchart of FIG. 4 (step S1). The mode of variation should be as if the rotating drum is rotating.

【0021】

Next, the fluctuation of the advertisement display 7 is stopped (step S2), and it is determined whether the combination of the advertisement display 7 of the display units 7a, 7b, 7c when the fluctuation display is stopped is aligned in a horizontal row (step S3). .. If the stop mode of the variable display is set to be stopped slowly and gradually, the time for the player to stare at the advertisement display 7 becomes longer and the advertising effect is enhanced. If the displays are not aligned here, you will be prompted to enter whether to continue the game (step S4), and if "5" is entered from the input key 103 of the mobile phone 100, return to step S1 and play the game again. For example, when "0" is input from the input key 103, the game ends.

【0022】

On the other hand, when the combinations of the advertisement display 7 are arranged in a horizontal row in step S3, "GET!" Is displayed on the display screen 101 of the mobile phone 100 to notify "win" (step S5), and the information of the hit is displayed. Send to game site 6 (step S6). In the game site 6 that receives this information, each information of the winning player is transmitted to the advertisement requester of the advertisement display 7 that is the target of the winning (step S7). Upon receiving this transmission, the advertising client delivers a predetermined prize to the player's home based on each information as shown in FIG.

【0023】

In addition to the case of delivering the prize directly to the player's house, the prize may be delivered using an existing sales network such as a convenience store 8 as shown in FIG. For example, based on the hit information, the game site 6 sends a password to prove the hit to the player's mobile phone 100, and the player goes to the convenience store 8 and sends his / her own identification number to the terminal installed there. Enter your password and if it matches, you will be able to receive a free gift. By introducing such a system, it is possible to expect the effect of suppressing distribution costs, and of course, it is possible to adopt low-priced products that are not suitable for home delivery, such as one canned coffee or one tofu, as a free gift. There is an advantage that the probability of winning can be increased and the range of products that can be advertised can be expanded.

【0024】

Next, when the series of processes related to "hit" is completed, the user is prompted to input whether to continue the game (step S8), and if "5" is input from the input key 103 of the mobile phone 100, the process returns to step S1. The game is played again, and for example, when "0" is input from the input key 103, the game ends.

【0025】

The second embodiment is an advertising method when a personal computer ((not shown)) is used as the information terminal 1. When the personal computer is connected to the Internet 2, the game site 6 can be easily accessed via the website 4. Since the procedure after access is the same as in the first embodiment, the description is omitted. Of course, when the personal computer is the information terminal 1, the display screen is much larger than that of the mobile phone 100. , Advertisement display 7 can be expressed in more detail.

【0026】

Although the present invention has been described above, the present invention is not limited to the above-described embodiment. For example, in the embodiment, browsing of the prize introduction page is set as a condition for starting the game, but it may be set so that only the desired person can browse the prize introduction page. Further, in the embodiment, 10 types of advertisement display 7 are used for simplification of explanation, but if the number of advertisements is large, the game may be divided into genres. For example, the genre of cosmetics, the genre of health foods, and the genre of home appliances are classified, and the genre selection screen is displayed before the top page of the game start described above, and the genre desired by the player is selected. By doing so, the users to be advertised can be naturally narrowed down, and the effectiveness of the advertisement is further enhanced.

【0027】

Further, in the embodiment, the number of games per player is not limited, but when the game site 6 is occupied by a small number of players, for example, a game of one day per player. You may set a limit on the number of times, such as limiting the number to an appropriate number (for example, 20 games).

【0028】

[Effect of the invention]

In the symbol matching game, the combination of symbols is a "hit" condition, so the player always stares at the symbols that are displayed in a variable manner. In the present invention, since the player is the user and the design is the advertisement display, the user always stares at the advertisement display during the game. Therefore, even with a small number of impressions, the product or the like can be strongly impressed in the user's memory.

【0029】

In addition, as in claim 2, when the symbol matching game is a hit, the product, etc. of the advertisement display, the product related to the advertisement display, or the product provided by the advertisement client, etc. If the player is provided with the above as a prize, the pattern matching game will be heated and a higher advertising effect can be obtained.

【0030】

Further, as in claim 3, the symbol matching game is executed on the information terminal via the Internet or a dedicated line, the winning information is transmitted to the advertising client, and the advertising client who receives the hit information is the player. If the prize is provided to the player, the player can enjoy the design matching game at any time using a mobile phone or a personal computer, and the advertisement client receives the winning information and gives the prize to the player. Since the prize is provided, the prize can be provided speedily, and the labor for providing the prize can be reduced.

【0031】

Further, if the viewing of the prize introduction page is set as the start condition of the symbol matching game as in claim 4, the player always looks over the prize, so that a higher advertising effect can be obtained.

[Simple explanation of drawings]

[Figure 1]

It is a block diagram which shows the structure of Embodiment 1.

[Figure 2]

It is a block diagram which shows the structure of Embodiment 1.

[Fig. 3]

It is a front view which shows the mobile phone.

[Fig. 4]

It is a flowchart explaining a game.

[Fig. 5]

It is a front view which shows the display screen of a mobile phone.

[Fig. 6]

It is a block diagram which shows the structure of Embodiment 1.

[Explanation of symbols]

1 ... Information terminal 2 ... internet 7 ... Advertising display 7a, 7b, 7c ... Display