Method and apparatus for low power communications between mobile computing devices

A network (10) of mobile computing devices (18) communicates by receiving and rebroadcasting messages using wireless transmission. A message is initiated by first mobile computing device and transmitted to a set of other mobile computing devices which may be selected on an ad hoc basis. The receiving mobile computing devices rebroadcast the message to other of the mobile computing devices (18) which have not received the message. The message is repeatedly rebroadcast until all mobile computing devices (18) have received the message or, if the message is intended for particular selected mobile computing devices (18), until all selected devices have received the message.