Interactive television targeted message system

A system and method is provided for providing a targeted message to user equipment. An interactive television application is used to order a product or service, and user information is stored in user equipment where the user information relates to the ordered products or service. A message is created at a television distribution facility, the message having associated targeting criteria. The message and the targeting criteria are distributed from a television distribution facility to user equipment. At the user equipment, the targeting criteria are compared to the stored user information relating to the product or service, and when the targeting criteria are satisfied the message is presented to the user.