Electronic camera system

According to the present invention, in an electronic camera system (100), when picking up or reproducing an image, a printing condition setting section (30) successively displays a printing condition menu in a state of overlapping with an image so that a user selects a desired menu. Printing conditions such as the number of printing sheets or printing size set by the user are recorded in a printing condition registration list on a memory card (51) related to the picked-up image or to an image read from the memory card, which is being reproduced and displayed. A printer system (61) prints an image according to a stored content when the memory card (51) is mounted onto a printer.