Tape-shaped label printing device

A tape-like label printing device capable of preventing an ink ribbon from rewinding when a printing tape is rewound by a tape transfer mechanism (40). After desired text, number of printing colors, and sequence of the printing colors are inputted, and the target text for each printing color has been set, a printing key is pressed to begin printing with the first color. After the first color has been printed, a printing tape rewinding process control is executed for then performing a printing operation with a second color. To begin this process, the tape is transferred by a prescribed amount in order to separate the printing tape (22) from an ink ribbon (32) in S70. Once accomplished, a ribbon cassette (30) is removed from a tape cassette (20) (S72 and S73: Yes), and a message prompting the user not to insert another ribbon cassette is displayed. Next, printing tape rewinding operation is performed to rewind the tape until a leading edge of the tape has just passed a tape detection sensor (S75 through S77).