Mobile advertisement playing method, device, equipment and system based on farthest sight distance

Technical field of mobile advertisement playing method, device, equipment and system based on the farthest visual distance

[0001] The present invention relates to the field of advertising, and in particular to a method, device, device and system for playing mobile advertisements based on the farthest visual distance.

Background technique

[0002] On the exterior or on top of vehicles such as buses, taxis, etc., mobile advertising screens are permanently installed to promote cultural and commercial advertisements to pedestrians on the roadside. The advertisement file to be played on the mobile advertisement screen is usually played according to the preset duration of the advertisement file. However, in the case of a fast vehicle, if the advertisement file is played for a long time, pedestrians can only see a short part of the advertisement, and even the brand of the advertisement has not been clearly seen. In order to let pedestrians fully understand the advertisement, mobile advertising screens often use short or even fixed words as advertising content. However, the advertisements broadcast in this way are too boring, difficult to attract the attention of pedestrians, and the advertising effect is poor.

[0003] In view of the above-mentioned problem in the prior art that the traditional advertising publishing method cannot meet the advertising demand at different speeds, no effective solution has been proposed at present.

Summary of the invention

[0004] The present invention aims to solve the above technical problems at least to a certain extent.

[0005] The present invention provides a method, device, equipment and system for playing mobile advertisements based on the farthest visual distance to solve the problem that traditional advertisement publishing methods cannot meet the needs of advertisements at different speeds.

[0006] According to one aspect of the embodiments of the present invention, there is provided a method for playing mobile advertisements based on the farthest visual distance, the method including:

[0007] Obtain the current speed;

[0008] Compare the current speed with a threshold, the threshold is set according to the farthest viewing distance of the mobile advertising screen and the duration of the advertising file;

[0009] Select the advertisement file according to the comparison result of the current speed and the threshold;

[0010] Play the selected advertisement file.

[0011] Compared with the prior art, the advantages of the technical solution of the present invention are:

[0012] 1. Different advertisement files are selected according to the comparison result of the current speed and the threshold, so that the mobile advertisement screen can play the advertisement files according to the speed of the mobile advertisement screen, and the playing mode is more flexible. Advertisers can set up two kinds of advertisement files with different advertisement effects for different speeds, and the advertisement forms are changeable and more attractive;

[0013] 2. In the case of slower speed, it can play more vivid, but longer time-consuming advertisement files; in the case of faster speed, it can play shorter time-consuming advertisement files, the advertisement delivery is more accurate, and the advertisement effect is good ;

[0014] 3. The threshold is set according to the farthest viewing distance and the playing time of the advertisement file, which can reduce the setting of the manual participation threshold, and at the same time, when the mobile advertising screen passes pedestrians, the distance between the pedestrian and the mobile advertising screen is zero until the mobile advertising screen reaches The time of the pedestrian's farthest visual range is greater than or equal to the advertising file playback time, and pedestrians can watch the played advertising file completely;

[0015] 4. The threshold is set according to the farthest visual distance and the playing time of the advertisement file, which can reduce the setting of the artificial participation threshold.

At the same time, when the mobile advertising screen passes pedestrians, the time for the distance between the pedestrian and the mobile advertising screen to change from the minimum viewing distance to the farthest viewing distance is greater than or equal to the advertising file playback time, and the played advertising file is played from the beginning to the end. , Pedestrians can see smooth images, and the playback effect is good.

[0016] The present invention solves the problem that the prior art cannot meet the needs of advertisements at different speeds, and provides a mobile advertisement playing method and device based on the farthest visual distance that can play advertisement files of different durations according to the speed of the mobile advertisement screen. Equipment and systems.

Description of the drawings

[0017] FIG. 1 is a flowchart of a mobile advertisement playing method based on the farthest visual distance according to an embodiment of the present invention.

[0018] FIG. 2 is a flowchart of a mobile advertisement playing method based on the farthest visual distance according to another embodiment of the present invention.

[0019] FIG. 3 is a schematic structural diagram of a mobile advertisement playing device based on the farthest visual distance according to an embodiment of the present invention.

[0020] FIG. 4 is a schematic structural diagram of a mobile advertisement playing system based on the farthest visual distance according to an embodiment of the present invention.

[0021] FIG. 5 is a schematic structural diagram of a mobile advertising playback device based on the farthest visual distance according to an embodiment of the present invention.

[0022] Among them: 1. mobile advertising playback device; 2. mobile advertising playback equipment; 3. mobile advertising screen 21, memory; 22, processor; 101, acquisition module; 102, comparison module; 103, selection module; 104, Play module.

Detailed ways

[0023] The drawings are only used for exemplary description and cannot be understood as a limitation of this patent.

[0024] The technical solution of the present invention will be further described below with reference to the accompanying drawings and embodiments.

Example 1

[0026] As shown in FIG. 1, according to one aspect of the embodiments of the present invention, a method for playing mobile advertisements based on the farthest visual distance is provided, and the method includes:

[0027] S110: Obtain the current speed;

[0028] S120: Compare the current speed with a threshold, the threshold is set according to the farthest viewing distance of the mobile advertising screen and the duration of the advertising file;

[0029] S130: Select an advertisement file according to the comparison result of the current speed and the threshold;

[0030] S140: Play the selected advertisement file.

[0031] Selecting different advertisement files according to the comparison result of the current speed and the threshold can make the mobile advertisement screen play the advertisement files according to the speed of the mobile advertisement screen, and the playing mode is more flexible. Advertisers can set up two kinds of advertisement files with different advertisement effects for different speeds, and the advertisement forms are changeable and more attractive.

[0032] In the specific implementation process, the step of selecting an advertisement file according to the comparison result of the current speed and the threshold further includes:

[0033] If the current speed does not exceed the threshold, select the first advertisement file;

[0034] If the current speed exceeds the threshold, a second advertisement file is selected, and the duration of the second advertisement file is shorter than the first advertisement file.

[0035] According to the speed of the mobile advertising screen, advertising files of different durations are played. In the case of slower speeds, advertisement files with more vivid but longer time can be played; in the case of faster speeds, advertisements with shorter time can be played. Documents, advertising placement is more accurate, and advertising effects are good.

[0036] Specifically, the threshold is set according to the farthest viewing distance of the mobile advertising screen and the duration of the advertisement file, and is consistent with the

The farthest visual distance is proportional.

[0037] In the specific implementation process, the calculation formula of the threshold Vt is:

<img file="CN110012441A_D0001.tif" />

[0039] Among them, Lv is the farthest viewing distance of the mobile advertising screen, which refers to the farthest distance at which pedestrians can see the contents of the display screen. ΊΊ is the playing duration of the first advertisement file, T2 is the playing duration of the second advertisement file, and Τ2&lt;ΊΊ,α is a value in the interval [0,1]. In an exemplary embodiment, α is a value in the interval [0,1].

[0040] The threshold is set according to the farthest visual distance and the playing time of the advertisement file, which can reduce the manual participation threshold setting. At the same time, when the mobile advertising screen passes pedestrians, the distance between the pedestrian and the mobile advertising screen is zero until the mobile advertising screen reaches the pedestrian maximum. The time of the far-sight distance is greater than or equal to the playing time of the advertisement file, and pedestrians can watch the advertisement file completely.

[0041] Specifically, the formula for calculating the farthest viewing distance of the mobile advertising screen is:

[0042] L_v=30XH;

[0043] Wherein, H is the screen height of the mobile advertising screen.

[0044] In the specific implementation process, the calculation formula of the threshold Vt is:

Λ, \ Γ 1 (1 1 Y

[0045] V_t =[L_v - Z_niiJx-+ -

Λ V2 people

[0046] Among them, Lv is the farthest viewing distance of the mobile advertising screen, which refers to the farthest distance at which pedestrians can see the contents of the display screen; Lmin is the minimum viewing distance of the mobile advertising screen, which refers to the distance at which smooth images can be displayed; T1 is the first The advertisement file playing time length, T2 is the second advertisement file playing time length, and T2&lt;ΊΊ,α is a value in the interval [0,1]. In an exemplary embodiment, α is a value in the interval [0,1].

[0047] The threshold is set according to the farthest viewing distance and the advertising file playing time, which can reduce the manual participation threshold setting, and at the same time, when the mobile advertising screen passes pedestrians, the distance between the pedestrian and the mobile advertising screen changes from the minimum viewing distance to the farthest viewing distance The time is greater than or equal to the playing time of the advertisement file. When the advertisement file is played from the beginning to the end, pedestrians can see the smooth image, and the playing effect is good.

[0048] Specifically, the formula for calculating the minimum viewing distance of the mobile advertising screen is:

[0049] Lmin=3000 XLp;

[0050] Among them, Lp is the pixel pitch of the mobile advertising screen.

[0051] In the specific implementation process, the step of selecting an advertisement file according to the comparison result of the current speed and the threshold value further includes:

[0052] For the same advertisement, n advertisement files can be set (n&gt;2, and n is a natural number), where the playing duration of the first, second, ..., nth advertisement files are ΊΊ, Τ2, ... ..., Tn, and ΊΊ&gt;Τ2&gt;...&gt;Tn, then ηT thresholds can be set, respectively Vt 1, Vt2, ..., VtnT, where the calculation formula of the threshold Vt is:

[0053] v_ti =（4 - 4_in) X; + a; _; ^Z1 V2)\

[0054]

<img file="CN110012441A_D0002.tif" />

[0055]

<img file="CN110012441A_D0003.tif" />

[0057] When the mobile advertising screen speed vW the first threshold Vt1, select the first advertising file;

[0058] When the mobile advertising screen speed first threshold Vt IWvW second threshold Vt 2, select the second advertisement file;

[0059] ……

[0060] When the n-2th threshold Vt n-2WvW the second threshold Vt nT of the mobile advertising screen speed, select the nTth advertisement file;

[0061] When the mobile advertising screen speed is the nTth threshold Vt nTWv, select the nth advertisement file;

[0062] By setting multiple advertisement files for each advertisement, it is helpful to show different advertisements at different speeds, so that when the played advertisement files are played from the beginning to the end, pedestrians can see them on the mobile advertising screen. Smooth image, good advertising effect.

[0063] As shown in FIG. 2, in the specific implementation process, before the step of selecting an advertisement file according to the comparison result of the current speed and the threshold value, the method further includes:

[0064] S100: Obtain the advertisement file, where the advertisement file includes the first advertisement file and the second advertisement file.

[0065] Specifically, the method includes:

[0066] Setting an advertisement file, the advertisement file includes a first advertisement file and a second advertisement file, wherein the duration of the second advertisement file is shorter than the first advertisement file;

[0067] Monitoring the playback progress of the advertisement file;

[0068] When the advertisement file is played, the current speed is acquired;

[0069] obtaining the advertisement file, the advertisement file including the first advertisement file and the second advertisement file;

[0070] Compare the current speed with the threshold;

[0071] If the current speed does not exceed the threshold, select the first advertisement file;

[0072] If the current speed exceeds the threshold, select the second advertisement file;

[0073] Play the selected advertisement file.

[0074] The prior art in the embodiments of the present invention is unable to meet the problem of advertisement demand at different speeds, and provides a mobile advertisement playing method based on the farthest visual distance that can play advertisement files of different durations according to the speed of the mobile advertisement screen.

Example 2

[0076] As shown in FIG. 3, according to an aspect of the embodiment of the present invention, a mobile advertisement playback device 1 based on the farthest visual distance is provided, and the device 1 includes:

[0077] The obtaining module 101 is used to obtain the current speed;

[0078] The comparison module 102 is used to compare the current speed with a threshold, which is set according to the farthest viewing distance of the mobile advertising screen and the duration of the advertising file;

[0079] The selection module 103 is configured to select an advertisement file according to the comparison result of the current speed and the threshold;

[0080] The playing module 104 is used to play the selected advertisement file.

[0081] In a specific implementation process, the device 1 further includes:

[0082] The selection module 103 is further configured to select the first advertisement file if the current speed does not exceed the threshold;

[0083] The selection module 103 is further configured to select a second advertisement file if the current speed exceeds a threshold.

Second, the duration of the advertisement file is shorter than that of the first advertisement file.

[0084] Specifically, the threshold value may be a preset value, or may be a value automatically set according to the duration of the advertisement file.

[0085] In a specific implementation process, the device further includes a threshold module 105, and the threshold module 105 is used to set the threshold according to the duration of the advertisement file.

[0086] Specifically, the calculation formula for the threshold value Vt is:

<img file="CN110012441A_D0004.tif" />

[0088] Among them, Lv is the farthest viewing distance of the mobile advertising screen, and refers to the farthest distance at which pedestrians can see the contents of the display screen. ΊΊ is the playing duration of the first advertisement file, T2 is the playing duration of the second advertisement file, and Τ2&lt;ΊΊ,α is a value in the interval [0,1]. In an exemplary embodiment, α is a value in the interval [0,1].

[0089] The threshold is set according to the farthest viewing distance and the advertising file playing time, which can reduce the manual participation threshold setting, and at the same time, when the mobile advertising screen passes pedestrians, the distance between the pedestrian and the mobile advertising screen is zero until the mobile advertising screen reaches the pedestrian maximum. The time of the far-sight distance is greater than or equal to the playing time of the advertisement file, and pedestrians can watch the advertisement file completely.

[0090] Specifically, the formula for calculating the farthest viewing distance of the mobile advertising screen is:

[0091] L_v=30XH;

[0092] Wherein, H is the screen height of the mobile advertising screen.

[0093] In the specific implementation process, the calculation formula for the threshold value Vt is:

<img file="CN110012441A_D0005.tif" />

[0095] Among them, Lv is the farthest viewing distance of the mobile advertising screen, which refers to the farthest distance that pedestrians can see the content of the display screen; Lmin is the minimum viewing distance of the mobile advertising screen, which refers to the distance at which smooth images can be displayed; T1 is the first The advertisement file playing time length, T2 is the second advertisement file playing time length, and T2&lt;ΊΊ,α is a value in the interval [0,1]. In an exemplary embodiment, α is a value in the interval [0,1].

[0096] According to the threshold setting through the farthest viewing distance and the advertising file playing time, the manual participation threshold setting can be reduced, and at the same time, the distance between the pedestrian and the mobile advertising screen will change from the minimum viewing distance to the farthest viewing distance when the mobile advertising screen passes pedestrians. The time is greater than or equal to the playing time of the advertisement file. When the advertisement file is played from the beginning to the end, the pedestrian can see the smooth image, and the playing effect is good.

[0097] Specifically, the minimum viewing distance calculation formula of the mobile advertising screen is:

[0098] Lmin=3000 XLp;

[0099] Wherein, Lp is the pixel pitch of the mobile advertising screen.

[0100] In the specific implementation process, the threshold module 105 is also used to:

[0101] For the same advertisement, set n advertisement files (n&gt;2, and n is a natural number), where the playing time lengths of the first, second, ..., nth advertisement files are T1, T2, ..., respectively. , Tn, and ΊΊ&gt;Τ2&gt;...&gt;Tn, set ηT thresholds, respectively Vt 1, Vt2,..., VtnT, where the threshold calculation formula is:

[ '1 ]]

[0102] d1 = (L_v -X'T ^{+ a} ~T ~ ~T

V2 ⁷LJ

[0103] v_t2 = {L_v -4i_n) x + Ji I% hj\

[0104] ……

[0105] Dagger -(4-4m) x k-+ α 7--yJn-\ n ^Jn-[ )\

[0106] The selection module 103 is also used for:

[0107] When the mobile advertising screen speed v is the first threshold Vt 1, select the first advertising file;

[0108] When the mobile advertising screen speed is the first threshold Vt IWv and the second threshold Vt 2, select the second advertisement file;

[0109] ……

[0110] When the mobile advertising screen speed n-2th threshold Vt n-2Wv and the second threshold Vt nT, select the nTth advertisement file;

[0111] When the mobile advertising screen speed is the nth threshold Vt nTWv, the nth advertisement file is selected.

[0112] By setting multiple advertisement files for each advertisement, it is helpful to show different advertisements at different speeds, so that pedestrians can see the advertisement files on the mobile advertisement screen from the beginning to the end. Smooth image, good advertising effect.

[0113] As shown in FIG. 3, in a specific implementation process, the device 1 further includes:

[0114] The obtaining module 101 is also used to obtain the advertisement file. In an exemplary embodiment, the advertisement file includes the first advertisement file and the second advertisement file. In another exemplary embodiment, the advertisement file further includes: the playing duration is ΊΊ, Τ2,..., Τn, and ΊΊ&gt;Τ2&gt;...&gt;Tn the first, second,..., The nth advertisement file.

[0115] The embodiment of the present invention solves the problem that the prior art cannot meet the requirements of advertisements at different speeds, and provides a mobile advertisement playback device based on the farthest visual distance that can play advertisement files of different durations according to the speed of the mobile advertisement screen.

Example 3

[0117] As shown in FIG. 4, according to another aspect of the embodiments of the present invention, a mobile advertisement playing system based on the farthest visual distance is provided, the system includes a mobile advertisement playing device 2, a mobile advertisement screen 3; The mobile advertisement playing device 2 is in communication connection with the mobile advertisement screen;

[0118] As shown in FIG. 5, the device 2 includes a memory 21 and a processor 22 coupled to the memory 21, and the processor 22 is configured to execute any implementation of the present invention based on instructions stored in the memory 21 The mobile advertising playing method based on the farthest visual distance in the example.

[0119] The memory 21 may include, for example, a system memory, a fixed non-volatile storage medium, and the like. The system memory stores, for example, an operating system, an application program, a boot loader (Boot Loader), a database, and other programs. The storage 21 also stores advertisement files.

[0120] The mobile advertising playback device 2 can be implemented as a server, or it can be an onboard computer installed in a vehicle, an embedded computer, or an embedded computer installed in a mobile advertising screen.

[0121] The mobile advertising screen 3 is installed on the exterior of the vehicle body and is used to play the content of an advertisement file. The advertisement file includes text, images, and video. In a specific implementation process, the mobile advertising screen 3 is fixedly installed outside the vehicle body, such as on the top of the vehicle body, behind the vehicle body, the left side of the vehicle body and/or the right side of the vehicle body. In an exemplary embodiment, the mobile advertising screen may be an advertising screen installed on a vehicle window, such as a flexible OLED advertising screen.

[0122] The vehicle body includes a speed measurement module, which is communicatively connected with the mobile advertising playback device 2, and is used to measure the speed of the mobile advertising screen and send it to the mobile advertising playback device 2.

[0123] The embodiment of the present invention solves the problem that the prior art cannot meet the requirements of advertisements at different speeds, and provides a mobile advertisement playing system based on the farthest visual distance that can play advertisement files of different durations according to the speed of the mobile advertisement screen.

[0124] The present invention also provides a computer-readable storage medium on which a computer program is stored, and when the program is executed by a processor, the steps of the mobile advertisement playing method based on the farthest visual distance in any of the foregoing embodiments are realized.

[0125] Those skilled in the art should understand that the embodiments of the present invention can be provided as a method, a system, or a computer program product. Therefore, the present invention may adopt the form of a complete hardware embodiment, a complete software embodiment, or an embodiment combining software and hardware. Moreover, the present invention may be in the form of a computer program product implemented on one or more computer-usable non-transitory storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) containing computer-usable program codes. .

[0126] So far, the mobile advertisement playing method, device, device and system based on the farthest visual distance according to the present invention have been described in detail. In order to avoid obscuring the concept of the present invention, some details known in the art are not described. Based on the above description, those skilled in the art can fully understand how to implement the technical solutions disclosed herein.

[0127] The method and system of the present invention may be implemented in many ways. For example, the method and system of the present invention can be implemented by software, hardware, firmware or any combination of software, hardware, and firmware. The above-mentioned order of the steps for the method is for illustration only, and the steps of the method of the present invention are not limited to the order specifically described above, unless specifically stated otherwise. In addition, in some embodiments, the present invention can also be implemented as programs recorded in a recording medium, and these programs include machine-readable instructions for implementing the method according to the present invention. Thus, the present invention also covers a recording medium storing a program for executing the method according to the present invention.

[0128] Although some specific embodiments of the present invention have been described in detail through examples, those skilled in the art should understand that the above examples are only for illustration and not for limiting the scope of the present invention. Those skilled in the art should understand that the above embodiments can be modified without departing from the scope and spirit of the present invention. The scope of the invention is defined by the appended claims.

CN 110012441 A Attached drawing

S110

<img file="CN110012441A_D0006.tif" />

CN 110012441 A Attached drawing

S100

<img file="CN110012441A_D0007.tif" />

π