Nova Patents
CA1330367C

Shopping cart position sensing system

Abstract

ABSTRACT OF THE DISCLOSUREA shopping cart display system and position sensingsystem includes a cart mounted display that is responsive totrigger signals provided by transmitters associated with aparticular location. When the display receives a uniquetrigger signal, it displays advertising media associated withthat location. In one embodiment, the display includes asensor for determining whether the information is displayedin the presence of a consumer, and a memory for storing alltrigger signals received during a given shopping trip. Thestored data is transmitted to a polling transceiver locatedat a point of sale register for later analysis and gives alog of all locations that the cart has visited.

CA1330367C, drawing sheet 1
Sheet 1 of 76

Term

No projected expiry on record.

  1. Filed
  2. Priority
  3. Granted
  4. Today

4 claims: 2 independent, 2 dependent

  1. 1
    ?HE EMBODIMENTS OF THE INVENTION IN WHICH AN EXCLUSIVE PROPERTY OR PRIVILEGE IS CLAIMED ARE DEFINED AS FOLLOWS:1. A system for determining the position of a shopping cart within a retail establishment comprising: means at a first location in said retail establishment for transmitting a position signal;means associated with said shopping cart for receiving said position signal;means for generating positional data from said position signal, wherein said positional data is representative of the position of said shopping cart within said retail establishment;and means for storing said positional data.
  2. 4
    A system for determining the position of a shopping cart within a retail establishment comprising:means at a first location in said retail establishment for transmitting a position signal;means associated with said shopping cart for receiving said position signal;means for generating positional data from said position signal, wherein said positional data is representative of the position of said shopping cart within said retail establishment;and means associated with said shopping cart for communicating directional information, in a form discernable by a human, based on said positional data. 53