Method and system for improved interactive television processing

A method and system is provided for displaying and updating electronic information on a display device. In an exemplary aspect, the method includes storing first and second digital information relating to first and second products, respectively, and transmitting this information to a display device to be displayed thereon by user interface pages navigable by a user. Moreover, the method includes determining a current page that is being displayed on the display device and determining whether either the first digital information or the second digital information product is being displayed on the current page. When the current page is displaying the first digital information, the method transmits unscheduled updates of the first digital information, such that the current page dynamically displays updated first digital information. Alternatively, when the current page is not displaying the second digital information, the method transmits scheduled updates of the second digital information.