Method and apparatus for selectively presenting media-options to clients of a multimedia call center

<B> "METHOD AND APPARATUS FOR SELECTIVELY PRESENTING MEDIA OPTIONS FOR CALL CENTER CUSTOMERS" <D>. In a company hosted at the multimedia telecommunications center (17), a single-media interactive customer preprocessing interface (61) has a responsiveness (59) adapted for greeting and pre-instruction by contacting the preprocessing interface (61), an appropriate identification facility for identifying the customer by one or both of the data accompanying the customer's assigned contact and information, and the discrimination facility (77) adapted to provide the customer with one or more communication choices based on customer identification established by the identification facility (77). A preprocessing interface template is a WEB page. Also in a preferred model, customer transaction history is recorded in a company data repository (79), including current projects, and customers are offered choices based on transaction history. In such a model, active calls are reserved for customers engaged in current projects.