Software distribution using image builder

A computerized system and a method for generating a custom software configuration for a hard drive of a computer system according to desired software configuration defined by a purchasing customer. The computerized system and method utilizes an image builder for creating a disk image of the desired software configuration and transferring the image to a storage device. The storage device is connected to an image server that transfers the disk image directly to the hard drive during a manufacturing and assembly process of the computer system. Once the computer system is assembled, the image server broadcasts the disk image to the computer system via a wired or wireless connection.