Strip coated adhesive products

A linerless label and method of production thereof are provided which result in a fully utilizable thermal transfer linerless label. A substrate of label material has first and second faces each having first and second substantially parallel first and second edges, and a coating of thermal transfer material substantially completely covers the first face. First and second adhesive release material patterns, such as strips of UV curable silicone, are disposed substantially along the first and second edges of the first face, and first and second adhesive patterns, such as strips of a permanent hot melt adhesive, are disposed substantially along the first and second edges of the second face in alignment with the silicone strips, the patterns covering less than fifty percent of the label faces. The width of the adhesive strips are less than the silicone strips. Ink registration marks may be imaged on the first face for registration of adhesive release material application, or for registration of perforation lines which may be provided perpendicular to the strips of adhesive and adhesive release material. The labels may be produced from a web more than one label wide, and slit along the adhesive and adhesive release material strips into label webs one label wide. The web may be taken up on a roll.